Henry Gonzalez

Henry Gonzalez Email and Phone Number

SVP/CMO l Brand Builder l Omnichannel Marketer | Consultant | Product Innovator l Business Developer l Growth Driver l Servant Leader @ Perceptual Advisors LLC
Henry Gonzalez's Location
Miami, Florida, United States, United States
About Henry Gonzalez

Dynamic change agent which has successfully led cross-functional teams on the agency, client and supplier/partner side, domestically and internationally in B2C direct and B2B, branded and custom-product/private label businesses. Achieved excellence in large, structured environments and smaller more entrepreneurial roles for both small and large companies. Provided strong leadership through integrations and acquisitions by communicating a clear, strategic vision and focusing on desired outcome - client satisfaction, strengthening brands and superior revenue and earnings growth. Diverse experience but the common link has always been the passion, commitment, creativity and success working in challenging and highly competitive environments. My goal is to leverage my broad experience and proven leadership skills in team-building, customer retention and acquisition, promotional partner relationships, product development and new market expansion to contribute in a senior level role to the growth and success of the company and all stakeholders.In other words....I want to collaborate with good people, do great things in the right way and sustain success.Specialties: Brand Management Relationship ManagementOmnichannel MarketingConsumer InsightsPortfolio OptimizationProduct Development & InnovationStrategic and Tactical Business PlansInternational BusinessFranchisee/Partner Relationship ManagementMaximizing Sales & Marketing ROICross-Functional Team LeadershipServant Leadership

Henry Gonzalez's Current Company Details
Perceptual Advisors LLC

Perceptual Advisors Llc

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SVP/CMO l Brand Builder l Omnichannel Marketer | Consultant | Product Innovator l Business Developer l Growth Driver l Servant Leader
Henry Gonzalez Work Experience Details
  • Perceptual Advisors Llc
    Managing Director, Cpg (Food And Beverage)
    Perceptual Advisors Llc May 2024 - Present
    Miami, Fl, Us
    Perceptual Advisors is a high-stakes brand strategy, marketing communications, and public affairs firm. With a team of only senior-level professionals from leading brands (across sectors and disciplines) solving client challenges from strategy to execution. We are former CMOs, CCOs and CEOs across the world working together. It's an all senior level team, all the time. No delegation to junior personnel. We roll-up our sleeves and do the work ourselves.
  • Bigger Slice Consulting
    Founder/Consultant
    Bigger Slice Consulting Sep 2023 - Present
    Brand strategy and integrated marketing communications consulting focused on helping brands and businesses develop or refine their brand platform, value proposition, optimize product and service offerings and content and communications to drive engagement, conversion and improve marketing ROI.
  • Dine Brands Global
    Head Of International Marketing
    Dine Brands Global Mar 2022 - May 2024
    Pasadena, California, Us
    Collaborating with a great team to lead marketing and culinary efforts to grow the Applebee’s and IHOP brands across 20+ countries/territories outside of the US.
  • Burgerfi
    Cmo At Burgerfi
    Burgerfi Jan 2021 - Dec 2021
    Fort Lauderdale, Florida, Us
    Executive team member and leader of the Brand Marketing, Field Marketing, PR and customer service teams during a period of strong organic and new restaurant growth during the post IPO phase of the company.
  • Bigger Slice Consulting
    Founder/Consultant
    Bigger Slice Consulting Nov 2019 - Jan 2021
    Marketing strategy and communications consulting focused on helping brands and businesses develop or refine their value proposition and optimize their messaging, content and communications to drive engagement, conversion and improve their marketing ROI.
  • Costa Farms
    Cmo
    Costa Farms Jan 2018 - Aug 2019
    Miami, Florida, Us
    Executive team member and leader of the brand marketing, customer marketing, PR and Category Management teams and functions. Collaborated with internal cross-functional and key customer (Walmart, Lowe's, Home Depot, Ikea, et. al.) teams to drive the growth and profitability of our respective businesses.
  • Zimmerman Advertising
    Svp/ Group Account Director
    Zimmerman Advertising Feb 2016 - Jan 2018
    Fort Lauderdale, Fl, Us
  • Crispin Porter + Bogusky
    Vp/Group Account Director
    Crispin Porter + Bogusky Oct 2008 - Feb 2016
    New York, Ny, Us
  • Crispin Porter + Bogusky
    Vp/Account Director
    Crispin Porter + Bogusky 2008 - Jan 2016
    New York, Ny, Us
  • Schwan'S Company
    Vice President, Business Development, International
    Schwan'S Company Feb 2006 - May 2008
    Marshall, Minnesota, Us
    Developed/implemented strategic and tactical plans to expand international business with a focus on Latin America and the Caribbean. Responsible for all channels (GFS, FS Nat'l Accts, Retail/Supermarkets, Club stores, etc.) Successfully grew existing business, identified and penetrated new markets which delivered a significant increase in revenue and profits.
  • Schwan'S Company
    Vice President, National Accounts
    Schwan'S Company 2002 - 2005
    Marshall, Minnesota, Us
    Led sales team through a series of integrations/acquisitions and developed a cross-functional support team to expand our business across all product lines with the leading restaurant chain accounts.
  • Edwards Fine Foods (Acquired By Schwan'S)
    Vice President, Sales & Marketing, National Accounts
    Edwards Fine Foods (Acquired By Schwan'S) 1998 - 2001
    Led sales and marketing team responsible for the profitable growth of business targeting restaurant chain accounts with a focus on custom-product development of frozen desserts.
  • Edwards Fine Foods
    National Account Manager
    Edwards Fine Foods 1996 - 1997
  • Burger King
    Brand Strategy And Product Marketing Manager
    Burger King Jan 1994 - May 1996
    Miami, Fl, Us
    Led product innovation and marketing across categories and collaborated with internal team, agency and vendor partners to develop the national marketing plan and local toolkit for DMAs.
  • Burger King
    Manager, Field Sales & Promotions, Southeast Region
    Burger King 1993 - 1994
    Miami, Fl, Us
    Worked with internal field and agency teams to develop marketing and promotional efforts to achieve sales goals for 33 DMAs in the Southeast Region.

Henry Gonzalez Skills

Strategy Brand Management Cross Functional Team Leadership Marketing Integrated Marketing Leadership Product Marketing Strategic Planning Management Product Development Advertising Market Research Marketing Strategy Team Building Market Planning Brand Development Business Development Digital Marketing Digital Strategy Sales Business Planning B2b Marketing Management Customer Insight Direct Marketing Brand Architecture Entrepreneurship Online Advertising Marketing Communications Creative Strategy Strategic Partnerships Competitive Analysis Marketing Research New Business Development Consumer Products Strategic Thinking Relationship Marketing Interactive Marketing Segmentation Product Innovation Mobile Marketing Customer Satisfaction Mergers And Acquisitions Mergers Customer Service Media Planning Integration International Business Outdoor Advertising Brand Awareness

Henry Gonzalez Education Details

  • University Of Florida
    University Of Florida
    Finance

Frequently Asked Questions about Henry Gonzalez

What company does Henry Gonzalez work for?

Henry Gonzalez works for Perceptual Advisors Llc

What is Henry Gonzalez's role at the current company?

Henry Gonzalez's current role is SVP/CMO l Brand Builder l Omnichannel Marketer | Consultant | Product Innovator l Business Developer l Growth Driver l Servant Leader.

What is Henry Gonzalez's email address?

Henry Gonzalez's email address is he****@****adv.com

What schools did Henry Gonzalez attend?

Henry Gonzalez attended University Of Florida.

What are some of Henry Gonzalez's interests?

Henry Gonzalez has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Watching Sports, Photograph.

What skills is Henry Gonzalez known for?

Henry Gonzalez has skills like Strategy, Brand Management, Cross Functional Team Leadership, Marketing, Integrated Marketing, Leadership, Product Marketing, Strategic Planning, Management, Product Development, Advertising, Market Research.

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