· Founded, managed and developed print/digital magazine that focus on API community· Provided concept and direction to Managing Editor to create media assets and writings· Worked with designers to build external brand partnership· Managed and sourced freelance writers, photographers, stylists and makeup artists for publishing materials· Participated in talent acquisition, pitches, interviews, and created story angles for published materials· Oversaw production and attended photoshoots to ensure quality vision· Represented the brand at award/premiere events, openings, and performances · Prioritized capacity, deadlines and priorities for all editorial work· Creating and maintaining timelines, schedules, budgets, shot-lists, call-sheets, and other production documents· Coordinating post-production process for media assets and delivery

· Organized in-studio and on-location editorials for various online/print publications · Created and managed shot list and original conceptual work for photo campaigns· Scouted, directed, and managed models· Oversaw Image production including editing, color correction, enhancement & delivery · Published editorial content on Vogue, L’Officiel, Men’s Health and Elle · Provided on-set feedback to creative team and maintained department budgets· Negotiated photography needs and conducted budget planning with clients

· Developed automation feature that boosted gross margin by 60%· Strategized pitch decks with leadership team to secure seed and Series A funding of $14 million· Defined a cohesive functional component library and overall design system· Conducted user research with high-fidelity prototypes and made design revisions· Provided marketing campaign strategies to improve customer acquisition cost · Managed quality assurance and prioritization with engineering team· Collaborated with copywriters and designers to develop content

· Led design ideation via sketches, storyboards, wireframes, user flows, and prototypes on new initiatives · Facilitated workshop to synthesize user data, insights and personas· Designed mood boards to generate language systems and brand strategies · Validated design concepts using qualitative and quantitative research · Established principles and high-quality design templates for implementation · Set goals and career growth plans with junior designers · Defined product requirement documentation before product kickoff

· Oversaw multiple features with partners across multiple platforms and devices· Fostered company culture for design critique and feedback for internal team · Crafted project timelines and defined scope with program managers· Created aesthetic inspiration boards for design directions and translated them to detailed specifications for engineers· Designed digital services across platforms including web, mobile, 4K touch screen· Collaborated with manufacturing to keep design intent for quality assurance· Translated information architectures to low-fidelity wireframes and high-fidelity visual design

Worked on setting up in-house factory for bag production run, lifestyle image post-production work, and color-up for finalize products on website.

Worked on various of projects including detail color and dimension specs for factory production. Also worked closely with Tae Kim on new product development including brainstorming, sketching, prototype, and final model.

Worked on lifestyle image post-production work, and color-up for finalize products on website.

Start-up student organization that helps with student outreach to different firms for reputation and community relations building. We are expecting mixer and party event in the industry in the future

As a year-long event assistant, I worked on different events hosted by varies majors from the institute. Interacted with a lot of different fields including graduate shows, social mixers, and exhibitions

As a year-long assistant, I designed event posters, and helped event coordinators on guest lectures and workshops

Worked for trend broadcast consulting agency with Marieke van der Poel, focusing on trend strategy, color study, and brand analysis. Prepared tightly executed presentations that directed clients to the most up-to-date trends. Additionally made design suggestions for future products and fashion style