Director Of Marketing Analytics And Operations
Current
Jun 2023 - Present
AeroLeads people directory · profile
Henry Kim Email & Phone Number
Marketing Analytics Professional
at
Sortly
1 work email found
@beyondsoft.com
4 phones found area 310 and 702
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Analytics Professional
Location
Redwood City, California, United States
Who is Henry Kim? Overview
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Quick answer
Henry Kim is listed as Marketing Analytics Professional at Sortly, based in Redwood City, California, United States. AeroLeads shows a work email signal at beyondsoft.com, phone signal with area code 310, 702, and a matched LinkedIn profile for Henry Kim.
Henry Kim previously worked as Director of Marketing Analytics and Operations at Sortly and Full-time parenting at Career Break. Henry Kim holds Masters, Business Administration, Marketing from Northeastern University.
Company email context
Email format at Sortly
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{first}.{last}@beyondsoft.com
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Profile bio
About Henry Kim
A driven and forward-thinking marketing analytics executive with multi-industry experience, specializing in data mining, competitive analysis, strategic planning, attribution modeling, ad hoc reporting, staff development, mentoring, digital performance management, stakeholder relations, and continuous improvement. Excels at creating and executing complex business strategies to achieve key goals, initiatives, and milestones. A proven track record of success within promotional advertising, utilizing analytical, technical, and leadership skills to foster prosperity. A savvy and goal-oriented leader, who drives peak business performance via proper alignment and superior strategy development.
Listed skills include Competitive Analysis, Data Analysis, Integrated Marketing, Marketing, and 23 others.
Current workplace
Henry Kim's current company
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16 roles
Henry Kim work experience
A career timeline built from the work history available for this profile.
Full-Time Parenting
Career Break
Apr 2023 - Jun 2023
Director, Marketing Analytics
Lead team of consultants focused on analytical support of digital experiences for the Lexus brand, including Lexus.com, Lexus dealership sites, and internally focused digital propertieBuilt proposals around incorporating a new testing and personalization analytical and developmental framework within the existing Agile process, creating a cohesive user.
Sep 2021 - Apr 2023
Director, Marketing Analytics
Managed team of eight analysts, including data product managers, visualization analysts, conversion rate optimization analysts, and business intelligence analysts, supporting acquisition, product, and sales organizationsStood up first instance of multi-touch attribution, including merging linear television and radio with digital acquisition channels.
Aug 2020 - Sep 2021
Senior Director, Digital Audience Strategy
Managed optimization team owning testing and personalization on Caesars.com, achieving three consecutive years of $20,000,000 in directly attributable revenue growth by implementing ongoing segmentation, audience coordination, and personalization practice linking multiple data sources across desktop and mobile web, paid and earned media, mobile app.
Nov 2018 - Dec 2019
Director Of Customer Journey And Media Optimization
Dec 2016 - Nov 2018
Ecommerce Optimization Manager
Mar 2016 - Dec 2016
Senior Digital Performance Specialist
Aug 2015 - Mar 2016
Customer Acquisition Analytics Manager
Participated in launch of three brands, creating B2B financial products for small-to-mid-sized companies. Wrote business requirements; lead quality assurance and testing on website, call center, back-end databases, and front-end measurement tools; created financial pro formas to attract investors; and lead ongoing cross-channel management reporting. Built.
Aug 2013 - May 2015
Senior Analyst, Web Analytics
Conducted and directed complex research to develop actionable insights into current website performance, customer experiences, and future strategies. Married online and offline data sources to create holistic analyses, combining Internet, telephony, print, and financial data to create accurate and informative intelligence. Created and presented monthly.
May 2012 - Aug 2013
Category Marketing Intern
Lead development of standardized new product, limited time offer, and event testing and measurement methodology, procedures, and reports.Build and maintain pricing database comparing similar products across multiple markets, competitive brands, and timeframes.
Jun 2011 - Apr 2012
Client Targeting Manager
Led and coordinated large sales database and demography based analyses to develop new business proposals with sales, marketing, client services, and finance departments.Led targeting team in first live implementation of the integrated marketing optimization system, resulting in efficient onboarding of the $15M Tractor Supply Company account
Mar 2009 - Aug 2010
Senior Client Targeting Analyst
Created and presented targeted print campaigns for large national and regional clients, such as Kroger, Petsmart, Pier 1, and Wal-Mart. Integrated a variety of print media based on geo-demographic data, historical sales data, and/or market group clustering systems.Built database analysis and targeted campaigns in response to requests for pricing, leading.
May 2007 - Mar 2009
Targeting Analyst
Created targeted campaigns for large national and regional non-traditional mail clients, such as AT&T, AXA Equitable, Cox Cable, LendingTree, New York Life Insurance, Overstock.com, and RoadLoans.comDeveloped methodology for response-based targeting and testing based on sample size, vehicle selection and historical success, leading to contracts with Bally.
May 2006 - May 2007
Microtargeting Sales Consultant/Junior Microtargeting Analyst
Created and maintained targeted campaigns for local and regional clients in the Western United States.Maintained and updated mail campaigns for Ace Hardware, Albertson’s, Papa John’s, and Ralph’s/Food 4 Less.
May 2005 - May 2006
Pricing Data Coordinator
Castec, Inc.
Developed external pricing for corporate and large private orders over $10,000.Coordinated internal costs and pricing with procurement, sales, and marketing departments.
Feb 2004 - May 2005
2 education records
Henry Kim education
Masters, Business Administration, Marketing
Northeastern University
Bachelor Of Arts, Mathematics
New York University
FAQ
Frequently asked questions about Henry Kim
Quick answers generated from the profile data available on this page.
What company does Henry Kim work for?
Henry Kim works for Sortly.
What is Henry Kim's role at Sortly?
Henry Kim is listed as Marketing Analytics Professional at Sortly.
What is Henry Kim's email address?
AeroLeads has found 1 work email signal at @beyondsoft.com for Henry Kim at Sortly.
What is Henry Kim's phone number?
AeroLeads has found 4 phone signal(s) with area code 310, 702 for Henry Kim at Sortly.
Where is Henry Kim based?
Henry Kim is based in Redwood City, California, United States while working with Sortly.
What companies has Henry Kim worked for?
Henry Kim has worked for Sortly, Career Break, Beyondsoft, Freedom Financial Network, and Caesars Entertainment Corporation.
How can I contact Henry Kim?
You can use AeroLeads to view verified contact signals for Henry Kim at Sortly, including work email, phone, and LinkedIn data when available.
What schools did Henry Kim attend?
Henry Kim holds Masters, Business Administration, Marketing from Northeastern University.
What skills is Henry Kim known for?
Henry Kim is listed with skills including Competitive Analysis, Data Analysis, Integrated Marketing, Marketing, Microsoft Excel, Access, Advertising, and Sas.
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