Henry D. Kopacz Email & Phone Number

Greater New York City Area

Responsibilities include:• Guide advertising agency-of-record Brand and Retail teams in the implementation of JLRNA’s Tier 1 National and Tier 2/3 (DMA/Retailer) Regional marketing strategy.• Responsible for Tier 1 National and Tier 2/3 (DMA/Retailer) Regional creative asset development, localization, production and implementation across Television, Out-of-Home, Print, Digital and Radio.• Manage advertising asset creative messaging and imagery, corporate identity, legal and… Show more Responsibilities include:• Guide advertising agency-of-record Brand and Retail teams in the implementation of JLRNA’s Tier 1 National and Tier 2/3 (DMA/Retailer) Regional marketing strategy.• Responsible for Tier 1 National and Tier 2/3 (DMA/Retailer) Regional creative asset development, localization, production and implementation across Television, Out-of-Home, Print, Digital and Radio.• Manage advertising asset creative messaging and imagery, corporate identity, legal and product team reviews to ensure advertising production is tracking on time.• Development/Support of advertising project briefs and follow-through to final productions.• Act as a Brand Identity/Corporate Identity filter for Land Rover for internal and external departments and partners including: advertising, marketing, events, public relations, merchandise marketing, vehicle launch collateral, accessories marketing, after-sales marketing, finance and partners.• Support development and design of Land Rover North American consumer brochures to ensure consistency with all brand communications.• Attend photo/video shoots to insure proper JLR client representation.• Manage production invoices related to Tier 1-3 production budget.• Manage purchase orders and invoices via SAP for vendors to support Tier 1-3 production.• Work with partners to review and route partner ad units for approval. Show less

Greater New York City Area

Responsibilities include:• Manage advertising agency-of-record Brand and Retail teams in the implementation of JLRNA’s Tier 1 National and Tier 2/3 (DMA/Retailer) Regional marketing strategy.• Responsible for Tier 1 National and Tier 2/3 (DMA/Retailer) Regional creative asset development, localization, production and implementation across Television, Out-of-Home, Print, Digital and Radio.• Manage advertising asset creative messaging and imagery, corporate identity, legal and… Show more Responsibilities include:• Manage advertising agency-of-record Brand and Retail teams in the implementation of JLRNA’s Tier 1 National and Tier 2/3 (DMA/Retailer) Regional marketing strategy.• Responsible for Tier 1 National and Tier 2/3 (DMA/Retailer) Regional creative asset development, localization, production and implementation across Television, Out-of-Home, Print, Digital and Radio.• Manage advertising asset creative messaging and imagery, corporate identity, legal and product team reviews to ensure advertising production is tracking on time.• Development/Support of advertising project briefs and follow-through to final productions.• Act as a Brand Identity/Corporate Identity filter for Land Rover for internal and external departments and partners including: advertising, marketing, events, public relations, merchandise marketing, vehicle launch collateral, accessories marketing, after-sales marketing, finance and partners.• Support development and design of Land Rover North American consumer brochures to ensure consistency with all brand communications.• Attend photo/video shoots to insure proper JLR client representation.• Manage production invoices related to Tier 1-3 production budget.• Manage purchase orders and invoices via SAP for vendors to support Tier 1-3 production.• Work with media and business partners to generate advertising and marketing assets for broadcast, digital, social and print/OOH use. Show less

Wayne, New Jersey

• Planned, managed and drove execution of public relations activities including media targeting, promotions, approvals, timelines and budgets in order to meet set goals.• Planned, managed and drove execution of all social media (HankookUSA on Facebook & Twitter, Instagram and YouTube) activities including content calendar planning, content development (status updates, still images, video) and Pulse Program (giveaway/sweepstakes activities) activations.• Drafted and edited written… Show more • Planned, managed and drove execution of public relations activities including media targeting, promotions, approvals, timelines and budgets in order to meet set goals.• Planned, managed and drove execution of all social media (HankookUSA on Facebook & Twitter, Instagram and YouTube) activities including content calendar planning, content development (status updates, still images, video) and Pulse Program (giveaway/sweepstakes activities) activations.• Drafted and edited written content including press releases, position statements, media alerts, radio/print/social media advertising copy and executive presentation speeches.• Managed activation of Hankook Tire America Corp. media/public relations events such as annual Specialty Equipment Market Association show press conference and Hankook dealer ride-and-drive program.• Official Hankook Tire America Corp. spokesperson for Print, Internet and Broadcast purposes.• 2013 vs. 2012 year-over-year earned public relations value (Print, Online, Broadcast) for Hankook Tire’s U.S. Market PR activities resulted in an increase of 23%. Additionally, Hankook Tire’s Share-of-Voice in the U.S. media market increased from 10th overall to 9th during the same period. Show less

Wayne, Nj

• Proactively developed relationships with media to promote and grow the Hankook brand through the generation of editorial across multiple channels including Print, Broadcast and Digital.• Supported national public relations activities, including story pitching to media, support materials, targeted media lists, and interviews with media for senior executives.• Partnered with Marketing and Sales team senior management to develop communications strategies to inform and engage targeted… Show more • Proactively developed relationships with media to promote and grow the Hankook brand through the generation of editorial across multiple channels including Print, Broadcast and Digital.• Supported national public relations activities, including story pitching to media, support materials, targeted media lists, and interviews with media for senior executives.• Partnered with Marketing and Sales team senior management to develop communications strategies to inform and engage targeted audiences.• Supported third party testing with print and Internet based media outlets such as Consumer Reports, Car and Driver, Four Wheeler, Pro Pickup with product and data requests. Show less

• Worked alongside in-house graphic design and IT teams to develop print and digital assets including imagery and product descriptions.• Responsible for drafting product sales guide, brochure, catalog and leaflet copy for dealer partner and corporate partner use (Sears, Walmart, Pep Boys, Dealer Tire, Tire Rack, Discount Tire).• Liaised with engineers at Hankook Tire’s Akron, Ohio research facility to develop product training materials for internal employee use (new products and… Show more • Worked alongside in-house graphic design and IT teams to develop print and digital assets including imagery and product descriptions.• Responsible for drafting product sales guide, brochure, catalog and leaflet copy for dealer partner and corporate partner use (Sears, Walmart, Pep Boys, Dealer Tire, Tire Rack, Discount Tire).• Liaised with engineers at Hankook Tire’s Akron, Ohio research facility to develop product training materials for internal employee use (new products and employee onboarding).• Carried out a continuous audit of marketing materials including digital assets, brochures and leaflets to ensure assets were up to date and in supply for dealer partner network. Show less

Owings Mills, Maryland

• On-Air Feature Reporter for MotorWeek ‘Over The Edge’ segment, a nationally broadcast weekly magazine format automotive television show.• Accountable for developing and maintaining Over The Edge production schedule, budget, travel arrangements and logistics.• Represented and reported for MotorWeek at national and international auto shows and press events by manufactures such as BMW, Chrysler, Ford, General Motors, Honda, Jaguar, Land Rover, Mercedes-Benz, Mitsubishi, Porsche… Show more • On-Air Feature Reporter for MotorWeek ‘Over The Edge’ segment, a nationally broadcast weekly magazine format automotive television show.• Accountable for developing and maintaining Over The Edge production schedule, budget, travel arrangements and logistics.• Represented and reported for MotorWeek at national and international auto shows and press events by manufactures such as BMW, Chrysler, Ford, General Motors, Honda, Jaguar, Land Rover, Mercedes-Benz, Mitsubishi, Porsche, Toyota.• Drafted show scripts and provided voice-over talent for show segments ranging from vehicle road tests, product reviews and show promos.• Held position of Test Driver for MotorWeek in order to gather performance data for vehicles newly introduced to the U.S. market. Show less

Owings Mills, Maryland

• Assisted the road test team with all aspects of road test segment production including prepping, cleaning and driving vehicles for shoots.• Assisted with setup and operation of Digital Betacam, DSLR, GoPro and other specialty cameras and equipment.• Researched and obtained video, photographs and other media assets from outside sources including vehicle manufacturers.• Assisted in organizing and maintaining MotorWeek's video archive.• Logged road test footage and transcribed… Show more • Assisted the road test team with all aspects of road test segment production including prepping, cleaning and driving vehicles for shoots.• Assisted with setup and operation of Digital Betacam, DSLR, GoPro and other specialty cameras and equipment.• Researched and obtained video, photographs and other media assets from outside sources including vehicle manufacturers.• Assisted in organizing and maintaining MotorWeek's video archive.• Logged road test footage and transcribed video segment interviews. Show less

Bachelor'S Degree, Mass Communication

Master'S Degree, Mass Communication