- Redesigned Vencru's accounting and inventory software suite, conducting user research to identify pain points and drastically improve UX for the 3500+ active small business users. - Designed intuitive new web and mobile app interfaces that increased user retention 40%. - Collaborated cross-functionally to add high-value features like customizable dashboards, and automated reporting. - Launched redesigned product that reduced on-boarding time and boosted leads 20%. Instrumental contributions significantly enhanced user satisfaction and drove business growth.

- Collaborated with lead designer on website redesign that drove a 30% increase in traffic and engagement. - Conducted user research and created 700+ UI prototypes and wireframes for cross-platform apps and web pages, improving UX. - Worked cross-functionally to translate information architecture and flows into intuitive, user-centered designs. - Partnered with lead designer on Covid website and health dashboard designs.