Brainstorms with the creative team to discover new solutions and approaches to old problems. • Formulates effective new ideas and innovative strategies for product development, marketing, branding, or business opportunities. • Recognizes promising ideas and finds ways to introduce them into the company’s future plans and discards ideas that are ineffective, costly, or beyond the scope of the company’s mission or abilities to develop. • Strategizes with product development teams to transform general ideas into workable solutions. • Analyze existing practices to isolate areas ripe for improvement or enhancement. • Encourage creative thinking in employees and find ways to nurture innovative thinking across all areas of the company. • Follow customer responses to new ideas, track and analyze the success of new products or services, and responds to customer questions or concerns. • Monitor research and development of other organizations to spot trends in innovation and supplement research findings in the company’s industry. • Allocate resources to maintain the organization’s existing agenda while accounting for new projects. • Evaluate the progress of innovation and adjusts the pace or direction of new projects in accordance. • Keep all new projects in line with the company’s mission and maintains consistency with the company’s message and brand.