Pius Henry Email & Phone Number

• Led business development efforts, resulting in the successful acquisition of key clients and industry partnerships.
• Directed teams responsible for executing PPC, funnel strategy, and multi-channel marketing campaigns.
• Designed and implemented targeted, data-driven marketing strategies customized to client objectives.

Lagos, Nigeria

• Built on specialist-level experience to create multi-step, multi-sequence digital marketing lead generation campaigns, resulting in a 4x increase in closed customer pipeline, demonstrating the power of targeted.
• Leveraged the marketing automation platform developed previously to create a fool-proof revenue system, managing and optimizing marketing efforts to drive revenue growth.

• Strategized and managed campaigns across paid social, SEM, and display channels based on specific KPIs, gaining a comprehensive understanding of diverse advertising platforms.
• Developed a marketing automation platform using HubSpot CRM to create back-end databases, nurturing prospects through email and SMS marketing efforts, laying the groundwork for a robust lead nurturing system.

• Developed a comprehensive paid acquisition strategy across Google, LinkedIn, and Twitter ultimately leading to a 17% ROI for every dollar spent
• Built a robust awareness campaign through influencer marketing and twitterspaces, leading to an increase in inbound leads of 20%
• Monitor, track and evaluate campaign performance analytics, based on critical client metrics.

• Drove takeout sales during the 2020 COVID-19 Pandemic using Instagrammarketing tactics, paid social and UGC campaigns resulting in an increase in salesrevenue of over 11%
• Provided website and social media marketing ideas and support
• Managed marketing content for social media, reporting activities and results tomanagement team

Digital Marketing Specialist Masters Program

Bachelor'S Degree, Information Technology Project Management