As the Principal of Common Thread Digital, I spearhead a vibrant digital marketing agency, implementing forward-thinking strategies that guarantee our clients' triumph in the ever-evolving marketing landscape. My role merges entrepreneurial dynamism with a relentless commitment to client success, leveraging data, analytics, and a keen understanding of market trends to navigate the digital marketing effectively.In orchestrating business, marketing, and social media strategies, I weave together clients' objectives, company culture, and unique value proposition to build a resonant and consistent brand voice. My proficiency in steering data and marketing initiatives ensures I remain at the forefront of landscape change, creating compelling campaigns and outreach efforts that establish strong connections.Through omnichannel and revenue-focused, I masterfully manage various client marketing initiatives to effortlessly adopt and implement change for optimum impact. I lead viral marketing efforts, always ready to capitalize on current and emerging digital marketing trends and technology. This broad-spectrum approach, underscored by clear client communication, ensures campaigns are both innovative and aligned with key goals.Excel at identifying new business strategies and digital media concepts and incorporating them into client initiatives that result in impactful growth. My role also involves conceptualizing and executing creative ideas, from captivating stories and events to product integrations and impactful content. Drawing on my expertise, I also champion digital marketing education, guiding individuals to effectively use marketing technology platforms, and optimize their business and marketing goals. I have a particular acumen for engaging community and assisting brands to authentically connect with their target demographic. I pride myself on my capacity to integrate, understand, and transform businesses.

Lead strategy and operations for Pilgrim Terrace, providing meals and services to low-income seniors and people with disabilities. Secured $1M+ in grants, expanding programs and addressing community needs. Increased fundraising revenue by 23% over 2 years through targeted strategies. Boosted operational effectiveness by 35% via process improvements and technology integration.Strategic Leadership & Financial Management -Develop strategies aligned with mission. Ensure financial sustainability through effective budgeting and resource allocation. Guide Board of Directors, fostering collaborative decision-making. Elevate visibility through public relations and advocacy.Partnerships & Community Engagement - Cultivate partnerships with local businesses, nonprofits, and government entities. Enhance community support through targeted outreach initiatives.Operational Excellence & Team Leadership -Oversee operations, ensuring efficient program delivery. Foster collaboration and continuous improvement, driving high employee satisfaction. Implement data-driven decision-making. Empower the team through delegation and development.Under my leadership, Pilgrim Terrace has grown significantly, becoming a leader in serving low-income seniors and people with disabilities. We've expanded our impact through strategic vision and operational excellence. My approach combines adaptability and emotional intelligence to navigate challenges and seize opportunities, prioritizing stakeholder relationships and contributions.My approach combines adaptability, resilience, and emotional intelligence to navigate the dynamic nonprofit landscape, overcome challenges, and seize growth opportunities. I prioritize stakeholder relationships, ensuring needs are met and contributions valued.

An accomplished nonprofit leader, I mastermind the Terrace Foundation's operations. His diverse responsibilities encompass budget planning, program development, fundraising campaigns, grant writing, and directing a dynamic marketing team.As Director of Marketing & Associate Director, Henry forms a vital cog in the executive machine, constantly devising initiatives that support the organization's mission, boost revenue, and magnify brand visibility.Key Responsibilities:Creating robust marketing strategies to drive the foundation's mission, fuel fundraising, and amplify brand recognition.Grant writing to successfully awarded close to a million dollars in grant money for programs and construction projects. Guiding the marketing team to successfully execute impactful campaigns.Overseeing & execution of fundraising activities, from donor engagement to effective grant writing, to hit donation/ revenue targets.Collaborating with the executive team to plan strategic program development, expansion, and appraisal.Managing fiscal discipline, scrutinizing expenses, and ensuring financial transparency.Seizing partnership opportunities to enrich programs and extend the foundation's influence.Evaluating performance metrics to derive insights and refine strategies.Building relationships with donors, sponsors, community leaders, and stakeholders.Staying abreast of industry trends and emerging marketing technologies.Representing the foundation at public events, promoting its mission, and establishing networks. My expertise and strategic vision make me a formidable leader in the nonprofit sector, adept at driving mission-aligned growth.

My role carried significant responsibility in driving the organization's success, fostering client relationships, and leading a team of 20+ employees. My primary focus was on achieving goals, driving revenue, and maintaining exceptional client satisfaction.Strategic Sales Leadership: Develop and executed a comprehensive sales strategy that aligned with our business objectives. Maintained a robust sales pipeline to drive revenue growth. Lead by example, inspiring and guiding the sales team to achieve their targets.Client Relationship Management: Nurture relationships with existing clients, ensuring their ongoing satisfaction. Collaborate closely with clients to understand their needs, provide strategic guidance, & identify opportunities for upselling or cross-selling. Maintain a deep understanding of their industries and business challenges to provide tailored solutions.Team Management and Development: Lead, motivate, and mentor a team of 20+ sales and client service professionals. Set clear performance expectations while fostering a culture of continuous improvement. Identified and addressed skill gaps through training and development initiatives to enhance the team's capabilities.Revenue Generation: Drove revenue growth meeting and exceeding sales targets. Develop and implement sales strategies, tactics, and initiatives to maximize sales opportunities New Business Development: Collaborated w/ the marketing team to identify and pursue new business opportunities. Participated in new business pitches, demonstrating the value. Defining the ideal client.Client Success and Satisfaction: Ensured the delivery of exceptional client service at every touchpoint. Continuously monitor client satisfaction and take proactive measures to exceed their expectations.Cross-Functional Collaboration: Fostered effective collaboration and communication across departments, including marketing, R&D, operations, and finance. Work closely with these teams to align strategies.

Led strategic sales initiatives for Impact Radius, a cutting-edge SaaS platform in digital marketing and advertising. Drove revenue growth and market expansion through innovative strategies and industry expertise.Key Achievements:- Spearheaded market introduction of a new technology platform, increasing new client acquisition by 40% in the first year.- Achieved 125% of annual sales quota, ranking in top 10% of company-wide sales performers.- Implemented streamlined sales processes, reducing sales cycle by 30% and improving closing rates by 25%.- Cultivated C-level and VP-level relationships at top digital advertisers, securing high-value accounts. Boosted client retention rate from 85% to 92% through strategic account management.Core Responsibilities:- Collaborated cross-functionally to align sales strategies with company goals and market demands.- Conducted market analysis to inform pricing strategies and product positioning.- Managed 50+ enterprise clients, driving 35% average year-over-year growth in account value.- Forecasted sales pipelines with 95% accuracy, providing critical insights for business strategy.- Expanded the company's publisher network by 60%, diversifying revenue streams across multiple channels.- Utilized multi-channel attribution technology to optimize client strategies and identify trends.Leveraged strategic thinking, technical expertise, and relationship-building skills to drive Impact Radius's growth and market leadership in digital advertising technology. Consistently delivered results through data-driven decision-making and innovative sales approaches.

Director, Business Development | Revenue Growth & Strategic PartnershipsAt Mevio, I was instrumental in scaling the media business model to generate revenue by establishing CPA (Cost per Acquisition) partnerships between top-tier online advertisers and Mevio’s network of video content producers, web publishers, and social media partners. Developing the channel partner ecosystem, negotiating contracts, and managing strategic partner relationships while spotting new business opportunities.Pioneered the education of partners on Mevio’s innovative use of social media, online video, web, forums, and blogs, promoting awareness and engagement.Directed multi-channel network relationships to maximize Mevio’s video network adaptation and publishing efforts, significantly contributing to the company's revenue growth. Utilized an extensive professional network and proactive outreach to sell to and evangelize top digital advertisers and ad agencies.Surpassed all sales expectations within the first three months of tenure by 23%, showcasing rapid adaptation and superior sales acumen.Negotiated all complex multi-party contracts, ensuring beneficial terms and sustainable partnerships.Identified and prioritized partner opportunities, strategically expanding Mevio's video network.Introduced new revenue channels within Mevio’s network of social & video publishers, diversifying income streams and boosting financial health by more than $5.0M.Key skills: Business Development, Revenue Growth, Strategic Partnerships, Contract Negotiation, Multi-channel Marketing, Social Media, Online Video, Web Publishing, Blogging, Sales, Relationship Management, E-commerce, Start-ups, Account Management, Marketing Strategy, Entrepreneurship, Mobile Marketing, New Business Development, Business Strategy, Customer Acquisition, Analytics, and Leadership.

Revenue Growth & Strategic LeadershipAt Hydra Network, I took the reins of the company's primary revenue-generating arm. Responsibilities spanned marketing, sales, business development, and account management, with a particular emphasis on optimizing operations across engineering, finance, and legal. Established sales territories, quotas, & commission plans, and conceived a streamlined sales process mapped through Salesforce.com.Managed a team of 33 professionals, including enterprise sales, inside sales, account managers, sales coordinators, and tech support.Formulated and executed growth-oriented marketing and sales strategies - business development.Introduced Hydra Network's first bottom-up and top-down sales forecasting process, contributing to an informed strategic planning approach.Exceeded annual corporate revenue goals by 47%, showcasing effective team leadership and strategic focus.Accelerated sales cycle time by 72% through Salesforce implementation, streamlining the sales processes and account management.Implemented Salesforce CRM across all company departments, promoting seamless coordination and efficiency.Improved operations across legal, accounting, engineering, marketing, account management, and sales sectors through process implementation and the establishment of "rules of engagement".Devised and implemented a rewarding sales incentive program, increasing sale performance within the sales organization.Led comprehensive sales training and company-wide education initiatives, covering product knowledge, technology, overcoming objections, new consultative sales techniques, and more.Supervised ongoing hiring and training of new and existing sales force, account management, and administrative staff.Key skills Sales Leadership, Operations Management, Business Development, Salesforce.com, Strategy, Business Strategy, Forecasting, KPIs, Process Improvement, Team Management, Training, Hiring & Onboarding.

Strategic Partnership & Revenue GrowthSpearheaded the expansion of top-line revenue by fostering strategic relationships with high-profile interactive advertising agencies. Leading agencies WPP, McCann Erickson, Digitas, Ogilvy, BBDO, etc. Capitalized on new business opportunities and fortified existing accounts by developing and implementing comprehensive business plans. Utilized agencies as a reseller channel to broaden client base and introduced a dedicated account team tailored to meet unique agency needs.Initiated the introduction of Commission Junction's core product and service offering to agencies and their clients, playing a critical role in presenting Commission Junction's digital marketing product to top-tier agency clients.Cultivated an annual revenue stream exceeding $5.0M from agency partner channels, demonstrating superior business development skills.Collaborated with agency partners to conduct high-level presentations to C-suite agency clients, effectively showcasing value propositions and securing business.Responsible for a diverse portfolio of advertising agency relationships, adeptly negotiating lucrative and partnership agreements.Pioneered a new pricing and marketing strategy for the agency-focused SaaS product, enhancing market penetration.Delivered training to clients on technology, advertising strategies, and SaaS user interface utilization, augmenting product adoption, and client satisfaction.Provided comprehensive account management services to all agencies and their clients, ensuring stellar service.Implemented new customer service and account management procedures, raising the standard for client satisfaction and process efficiency.Key skills: Agency Relations, Strategic Partnerships, High-Profile Client Management, Account Management, Business Development, Revenue Forecasting, Contract Negotiation, SaaS Marketing, Client Training, Customer Service, Process Implementation, and Advertising Strategy.

Sales Manager, Inside Sales | Revenue Growth & Sales Team LeadershipPioneered the establishment of the company's first inside sales organization, introducing end-to-end lead qualification, conversion processes, account management, and client growth strategies. Oversaw talent acquisition, talent development, and leadership of a dynamic team of 10 sales professionals.Championed a culture of excellence and focus, leading a team of 5 high-performing inside sales executives.Led the team to exceed annual revenue targets by 45%, achieving over $3.5M through strategic direction and sales strategy and optimization.Executed effective sales strategies, contributing to the company's expansion by securing 400 new accounts within a 12-month period.Consistently accelerated revenue growth, boosting quarterly revenue by $525K through innovative process enhancements and robust lead-generation strategies.Increased operational efficiency by slashing new account implementation time by over 65%, made possible by the introduction of a role dedicated to new account launches.Supervised recruitment and training initiatives, empowering new staff with the essential skills and knowledge for their roles.Fostered an environment of continuous learning by providing education on solution selling, consultative sales techniques, sales theories, and evolving technological trends, effectively boosting the team's capabilities and proficiency.Key skills and experience include: Inside Sales, Sales Leadership, Revenue Growth, Lead Generation, Operational Efficiency, Team Management, Sales Strategy, Solution Selling, Consultative Sales, Sales Training, Process Improvement, Talent Acquisition, Talent Development, and Client Acquisition.Reported directly to the VP of Sales

Sales Executive with Focus on Inbound Sales and Market PenetrationIn my role as a Sales Executive, I drove significant business growth by focusing on inbound sales strategies and capitalizing on opportunities within an underserved market niche.Responsible for the identification, prioritization, and conversion of over 1,500 inbound leads annually, originating from multiple channels like the corporate website, direct sales calls, emails, and referrals. This led to the closure of high-value deals contributing to more than $1.1M in annual revenue.Proved my business acumen by exceeding the set revenue projections by 46%, underlining my ability to surpass targets and deliver optimal results.Played a crucial role in the successful launch and promotion of a mid-level service offering in the marketplace. This strategic initiative positioned our company as a leader in the affiliate marketing industry, specifically for mid-level advertisers.Leveraged upselling techniques to augment deal values by 35%, promoting services like Search Marketing and CPM Media Placements to existing and potential clients.Proactively educated clients about the latest in digital marketing and technology, effectively enhancing their understanding and leading to better utilization of our services.Fostered productive collaboration between clients' marketing and tech teams, as well as internal company departments, to ensure seamless account launches.Expertly managed all facets of account management, including publisher match-up, advertiser development, and formulation of strategic advertiser plans.Key skills and experience include - Inbound Sales, Business Development, Revenue Growth, Market Penetration, Contract Negotiation, Account Management, Digital Marketing, Affiliate Marketing, Search Marketing, Upselling, Lead Generation, Client Education, Cross-functional Team Collaboration, and Strategy Development.