AeroLeads people directory · profile
Henry W. Email & Phone Number
Managing Director, Head of Data Strategy
at
choreograph
1 work email found
@optimedia-us.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Managing Director, Head of Data Strategy
Location
Jing'an District, Shanghai, China
Company size
Who is Henry W.? Overview
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Quick answer
Henry W. is listed as Managing Director, Head of Data Strategy at choreograph, a with 964 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a work email signal at optimedia-us.com and a matched LinkedIn profile for Henry W..
Henry W. previously worked as Chief Product Officer at Wavemaker and Head of Data Analytics at Wavemaker. Henry W. holds Bachelor Of Science - Bs, Computer And Information Sciences, General from Uc Irvine.
Company email context
Email format at choreograph
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*@optimedia-us.com
68% confidence
AeroLeads found 1 current-domain work email signal for Henry W.. Compare company email patterns before reaching out.
Profile bio
About Henry W.
A seasoned marketing veteran of over 19 years, Henry is a champion of data stewardship around the lifecycle of marketing strategy, planning, and optimization process. “The value of technology and analytics can only be harnessed with precision business context” has always been how he envisions a top shelf agency practice should adhere to.
Listed skills include Analytics, Digital Marketing, Web Analytics, Online Marketing, and 16 others.
Current workplace
Henry W.'s current company
Company context helps verify the profile and gives searchers a useful next step.
Choreograph
12 roles · 23 years
Henry W. work experience
A career timeline built from the work history available for this profile.
Chief Product Officer
Current- Developed product strategy & operationalized specialized practices in China (e.g. analytics, ad tech consultancy, scaled automation, ML/AI modelling), ensuring consistency of offering and quality user experience- Improve effectiveness by designing and implementing bespoke media intelligence infused with journey-based nested modelling- Productized efficiency through tech enablement, automation, and development. - Ensure global development considerations map to China specifics yet keeping the spirit of the global strategy- Lead Greater China (HK, Taiwan) analytics and product developmentKey Client Roster: Aldi, Colgate, Chanel, Danone, Darlie, Huawei, Honor, Meituan, Mercedes, Pfizer, Pernod Ricard, Prada, PVM, Red, Swatch, Tiffany
Apr 2019 - Present
Head Of Data Analytics
Designing and implementing customized media measurement analytics infused with journey based modelling.
Aug 2016 - Mar 2019
Vice President Of Analytics
- Built US analytics team from one to three offices with 4x increase in headcount to 22. With 2.5 years of 100% staff retention- Revenue related to Analytics increased 38% from 2014 to 2015- Nurture new Centers of Excellence as analytics capabilities mature- Client-facing data, analytics, and measurement strategist- Assist in new client exploration and pitches- Provide vision and actualization of big data insights via database integration and analytics insights- Leverage cookie (user log) level data and distilling down into actionable recommendationsClient Roster: British Airways, Google, HP, Lands' End, Liberty Mutual, Nintendo, Pinnacle Foods, Princess Cruises, T-Mobile, Pizza Hut, Qantas, Sanofi, Toyota/Scion, TruGreen
Jun 2015 - Jul 2016
Director Of Analytics
- Lead SF analytics team in analytics projects and operations- Assisted in growth of analytics footprint in SEA and NY offices- Research and partner with industry technology vendors to provide deeper analysisand understanding of how all the advertising technologies work together- Manage and lead end to end campaign stewardship, from tagging strategy to data exploration and analysis with data validation
Jun 2013 - Jun 2015
Associate Director - Analytics
- Analytics leadership: measurement strategy, web analytics, & data insights- Management of analytics team in SF, Seattle, and NY- Optimedia capabilities development- Built database and cookie level analytics with VP of analytics
Mar 2011 - Jun 2013
Analytics Supervisor
- Day to day operational lead in analytics functions: measurement strategy, web analytics, & data insights - Actively managed a team of 4 analysts- Spearheaded automation of analytics & reporting dashboards
Mar 2010 - Mar 2011
Analytics Manager
Black Bag Advertising (Acquired By Essence)
- Analytics lead in strategy, measurement, & tracking for a variety of clients ranging from awareness to DR focused such as 24hr Fitness, AVG Technologies, Chase Bank, Google Mobile, MBNA Bank, Mutual of Omaha, Sling TV- Managed analytics resources in agencyEssence Digital Acquired Black Bag Advertising in 2012
Sep 2008 - Mar 2010
Senior Analyst
- Digital analytics lead in marketing strategy, implementation, measurement, and reporting for Microsoft Small Business products: Dynamics GP, SB Server 2003 R2, Small Business Vista, SB+, SB Startup Center, RMS, CRM Live, and OneCare- Lead segment team with highest satisfaction rating from Microsoft in FY08- Presented quarterly/fiscal end performance and learning debriefs in Redmond- Trained new analyst / senior analysts in digital marketing analytics
May 2006 - Aug 2008
Analyst
- Data steward in charge of all off network (external) data for MSN- Produced reports for all MSN products and developed global scorecard- Planning & support of data warehouse development for MSN web based dashboard
Jan 2006 - May 2006
Business Intelligence Support
- Assisted in developing BIS global support process standards using Microsoft SharePoint- Planning and development of the ticket tracking system for Microsoft Knowledge Center Team- Supported users (both McCann employees and external clients) of global McCann Intranet
2005 - 2005
E-Commerce Specialist
- Analyzed & managed Ajump.com product listing, system builds, pricing, promotion, & CRM engagements
2004 - 2004
2 education records
Henry W. education
Bachelor Of Science - Bs, Computer And Information Sciences, General
Uc Irvine
Education record
Lowell High School
FAQ
Frequently asked questions about Henry W.
Quick answers generated from the profile data available on this page.
What company does Henry W. work for?
Henry W. works for choreograph.
What is Henry W.'s role at choreograph?
Henry W. is listed as Managing Director, Head of Data Strategy at choreograph.
What is Henry W.'s email address?
AeroLeads has found 1 work email signal at @optimedia-us.com for Henry W. at choreograph.
Where is Henry W. based?
Henry W. is based in Jing'an District, Shanghai, China while working with choreograph.
What companies has Henry W. worked for?
Henry W. has worked for Choreograph, Wavemaker, Optimedia Us, Black Bag Advertising (Acquired By Essence), and Mccann Worldgroup.
How can I contact Henry W.?
You can use AeroLeads to view verified contact signals for Henry W. at choreograph, including work email, phone, and LinkedIn data when available.
What schools did Henry W. attend?
Henry W. holds Bachelor Of Science - Bs, Computer And Information Sciences, General from Uc Irvine.
What skills is Henry W. known for?
Henry W. is listed with skills including Analytics, Digital Marketing, Web Analytics, Online Marketing, Advertising, Customer Insight, Marketing Strategy, and Management.
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