Henry W.

Henry W. Email and Phone Number

Managing Director, Head of Data Strategy @ choreograph
Jing'an District
Henry W.'s Location
Jing'an District, Shanghai, China, China
Henry W.'s Contact Details

Henry W. personal email

n/a
About Henry W.

A seasoned marketing veteran of over 19 years, Henry is a champion of data stewardship around the lifecycle of marketing strategy, planning, and optimization process. “The value of technology and analytics can only be harnessed with precision business context” has always been how he envisions a top shelf agency practice should adhere to.

Henry W.'s Current Company Details
choreograph

Choreograph

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Managing Director, Head of Data Strategy
Jing'an District
Website:
choreograph.com
Employees:
964
Henry W. Work Experience Details
  • Choreograph
    Managing Director, Head Of Data Strategy
    Choreograph
    Jing'An District
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  • Wavemaker
    Chief Product Officer
    Wavemaker Apr 2019 - Present
    London, London, Gb
    - Developed product strategy & operationalized specialized practices in China (e.g. analytics, ad tech consultancy, scaled automation, ML/AI modelling), ensuring consistency of offering and quality user experience- Improve effectiveness by designing and implementing bespoke media intelligence infused with journey-based nested modelling- Productized efficiency through tech enablement, automation, and development. - Ensure global development considerations map to China specifics yet keeping the spirit of the global strategy- Lead Greater China (HK, Taiwan) analytics and product developmentKey Client Roster: Aldi, Colgate, Chanel, Danone, Darlie, Huawei, Honor, Meituan, Mercedes, Pfizer, Pernod Ricard, Prada, PVM, Red, Swatch, Tiffany
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  • Wavemaker
    Head Of Data Analytics
    Wavemaker Aug 2016 - Mar 2019
    London, London, Gb
    Designing and implementing customized media measurement analytics infused with journey based modelling.
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  • Optimedia Us
    Vice President Of Analytics
    Optimedia Us Jun 2015 - Jul 2016
    - Built US analytics team from one to three offices with 4x increase in headcount to 22. With 2.5 years of 100% staff retention- Revenue related to Analytics increased 38% from 2014 to 2015- Nurture new Centers of Excellence as analytics capabilities mature- Client-facing data, analytics, and measurement strategist- Assist in new client exploration and pitches- Provide vision and actualization of big data insights via database integration and analytics insights- Leverage cookie (user log) level data and distilling down into actionable recommendationsClient Roster: British Airways, Google, HP, Lands' End, Liberty Mutual, Nintendo, Pinnacle Foods, Princess Cruises, T-Mobile, Pizza Hut, Qantas, Sanofi, Toyota/Scion, TruGreen
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  • Optimedia Us
    Director Of Analytics
    Optimedia Us Jun 2013 - Jun 2015
    - Lead SF analytics team in analytics projects and operations- Assisted in growth of analytics footprint in SEA and NY offices- Research and partner with industry technology vendors to provide deeper analysisand understanding of how all the advertising technologies work together- Manage and lead end to end campaign stewardship, from tagging strategy to data exploration and analysis with data validation
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  • Optimedia Us
    Associate Director - Analytics
    Optimedia Us Mar 2011 - Jun 2013
    - Analytics leadership: measurement strategy, web analytics, & data insights- Management of analytics team in SF, Seattle, and NY- Optimedia capabilities development- Built database and cookie level analytics with VP of analytics
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  • Optimedia Us
    Analytics Supervisor
    Optimedia Us Mar 2010 - Mar 2011
    - Day to day operational lead in analytics functions: measurement strategy, web analytics, & data insights - Actively managed a team of 4 analysts- Spearheaded automation of analytics & reporting dashboards
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  • Black Bag Advertising (Acquired By Essence)
    Analytics Manager
    Black Bag Advertising (Acquired By Essence) Sep 2008 - Mar 2010
    - Analytics lead in strategy, measurement, & tracking for a variety of clients ranging from awareness to DR focused such as 24hr Fitness, AVG Technologies, Chase Bank, Google Mobile, MBNA Bank, Mutual of Omaha, Sling TV- Managed analytics resources in agencyEssence Digital Acquired Black Bag Advertising in 2012
  • Mccann Worldgroup
    Senior Analyst
    Mccann Worldgroup May 2006 - Aug 2008
    New York, Ny, Us
    - Digital analytics lead in marketing strategy, implementation, measurement, and reporting for Microsoft Small Business products: Dynamics GP, SB Server 2003 R2, Small Business Vista, SB+, SB Startup Center, RMS, CRM Live, and OneCare- Lead segment team with highest satisfaction rating from Microsoft in FY08- Presented quarterly/fiscal end performance and learning debriefs in Redmond- Trained new analyst / senior analysts in digital marketing analytics
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  • Mccann Worldgroup
    Analyst
    Mccann Worldgroup Jan 2006 - May 2006
    New York, Ny, Us
    - Data steward in charge of all off network (external) data for MSN- Produced reports for all MSN products and developed global scorecard- Planning & support of data warehouse development for MSN web based dashboard
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  • Mccann Worldgroup
    Business Intelligence Support
    Mccann Worldgroup 2005 - 2005
    New York, Ny, Us
    - Assisted in developing BIS global support process standards using Microsoft SharePoint- Planning and development of the ticket tracking system for Microsoft Knowledge Center Team- Supported users (both McCann employees and external clients) of global McCann Intranet
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  • Amax
    E-Commerce Specialist
    Amax 2004 - 2004
    Fremont, Ca, Us
    - Analyzed & managed Ajump.com product listing, system builds, pricing, promotion, & CRM engagements
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Henry W. Skills

Analytics Digital Marketing Web Analytics Online Marketing Advertising Customer Insight Marketing Strategy Management Crm Email Marketing Customer Relationship Management Mobile Devices Digital Strategy Strategy Consumer Insights Attribution Online Advertising Digital Media E Commerce Data Analysis

Henry W. Education Details

  • Uc Irvine
    Uc Irvine
    General
  • Lowell High School
    Lowell High School

Frequently Asked Questions about Henry W.

What company does Henry W. work for?

Henry W. works for Choreograph

What is Henry W.'s role at the current company?

Henry W.'s current role is Managing Director, Head of Data Strategy.

What is Henry W.'s email address?

Henry W.'s email address is he****@****-us.com

What schools did Henry W. attend?

Henry W. attended Uc Irvine, Lowell High School.

What skills is Henry W. known for?

Henry W. has skills like Analytics, Digital Marketing, Web Analytics, Online Marketing, Advertising, Customer Insight, Marketing Strategy, Management, Crm, Email Marketing, Customer Relationship Management, Mobile Devices.

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