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A few things I like to do: Working with National and Regional Partners: Understanding the various business needs that differ between the size of the Partner and the pipeline goals of the regional pipeline owner. Building National Demand Gen Plans that incorporate Regional goals and objectives. GTM Strategy and Execution: Successfully spearheaded GTM strategies for Armanino's Microsoft practice. At HashiCorp and Chef Software, consistently exceeded pipeline growth targets and boosted partner engagement.Demand Generation: Led multi-channel marketing campaigns at The Resource Group, achieving consistent year-over-year lead growth exceeding 10%.Event Management Pro: Managed full event logistics for the largest North American MSFT User Conference and other successful B2B events, ensuring smooth execution and positive ROI.Cross-Functional Collaboration: Constantly thrives in collaborative environments, having built strong relationships and achieved success working with SDR teams, field marketing, sales ops, and product marketing.
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National Partner Marketing ManagerIllumio Jul 2024 - Dec 2024Sunnyvale, California, UsResponsible for:- National GTM Strategy with 4 Focus SI Partners and key MSP/MSSP's- Partner Sourced / Partner Influenced Pipeline - Strategic Events with Tech/Alliance Partners- National Partner Academies to increase Partner Enablement - BDF/MDF Budget Management and Spend Analysis -
Manager - Technology Consulting, MicrosoftArmanino Llp Aug 2023 - Jul 2024San Ramon, Ca, UsResponsible for:- Strategic Planning and GTM Strategy with Microsoft- Industry focused campaigns focused on thought leadership - Managing MDF/Co-sell dollars with high ROI - Internal education to drive referall opportunites - Virtual demand gen events- Full event management at the largest North American MSFT User Conference, Summit -
Partner MarketingHashicorp Dec 2020 - Jul 2023San Francisco, California, UsResponsible For:- GTM/Pipeline growth strategies with both National and Regional SI Partners + GSIs- Planning/Executing programs with Field Marketing, Marketing/Sales ops, Channel Sales, Inside Sales & Product Marketing- Syncing Tech Partner Marketing and CSP Marketing to SI Partners for joint GTM programs- Creating content in Partner Portal to increase Partner's Marketing Enablement and Sales Enablement - Analyzing Partner Portal usage data to determine Partner Engagement and Content EngagementCreating processes to provide strategic decision making to influence pipeline -
Partner Marketing ManagerChef Software Feb 2020 - Dec 2020Seattle, Wa, UsChef was acquired by Progress Software on 10/04/2020. Rebuilt the Chef Partner Program to align with business model changes. Built partner asset library, partner engagement tracker, and coordinated with engaged partners for joint GTM strategy. Increased partner engagement 34%. Responsible for:- To-Partner Marketing - Through-Partner Marketing - Partner GTM Activities- Cross-Team internal coordination for content and events -
Co-Founder & CooThe Unbroken Foundation Feb 2011 - Nov 2020Co-Founder / COO The Unbroken Foundation is a 501(c)3 corporation that raises money for Spinal Cord Injuries (SCI’s) survivors and their families. Quickly becoming the Northwest’s premier fundraiser for individual grants and sole supporter of Harborview Medical Center and the University of Washington’s Transitions Program.- 2011- 2015 Annual Birdies for Brian Golf Tournament - Avg. amount raised ~$20,000 - 2016 - Gala event - Raised $40,000 for Harborview Medical Center- 2017 - All the Apples - Largest public fundraising Apple Cup viewing party in Seattle. Secured presenting sponsor of 710ESPN complete with radio commercials and host. Secured supporting sponsor for cross promotion. Raised $5,000. - 2018 - Seattle Slam Fundraiser - Partnered with Seattle Slam Wheelchair Rugby, Seattle Saracens Rugby and Lagunitas Brewing to raise $10,000 to send the Slam on cross-country tournaments.
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Marketing Operations ManagerThe Resource Group Mar 2016 - Nov 2019Renton, Wa, UsRan multi-channel marketing campaigns for a VAR selling a SasS financial management solution. Started in SDR Role, promoted to Digital Marketing Operations Manager in 2017. Responsible for:Lead / Demand Generation - Oversaw SDR team Email Marketing - Content / Design / A/B TestingLanding Pages - Content / Design / A/B TestingSocial Media - Content / Scheduling Events - Webinars / Live Events / Annual User Conference SEO Content Creation - Published blog posts / Whitepapers / eBooks Website - Managed team of third-party contributors including content, design and strategy. Achievements:-110% of Lead goals met 2016-107%: of Lead goals met 2017-110% of Lead goals met 2018-Speaker at Sage Intacct Advantage Conference 2017 on Lead to Opportunity process-Sage Intacct President's Club 2019 -
Marketing & Event ConsultantGreenvelope.Com Mar 2015 - Feb 2016Seattle, Wa, Us- Worked with inbound customers (weekly avg. 40) to determine best product fit for them- Used customer usage data from MixPanel to determine customer trends and product usage- Used user feedback to determine features to be built, specifically using the NPS system- Developed alternate versions of the product such as "Lite"- Followed up with past customers to determine their experience -
Engagement AmbassadorPorch (Contract To Hire) Jan 2014 - Jan 2015Seattle, Washington, Us-Focused on professionals who have initially signed up for Porch.com through various portals and welcoming them to the site and assisting them in anyway possible. -Contributed to four different teams due to my strengths and versatility. Gained the following skills: inbound and outbound sales, customer service, cold calling, targeted marketing tactics, and assessment of quality of leads and what specific product Porch has to offer is best suited for each potential client. -
Event DirectorEpic Events And Productions (Seasonal) Jan 2013 - Dec 2013-Coordinated and managed Outdoor Movies at Marymoor and Magnuson parks. -Directed staff of five employees and volunteers. -Oversaw every aspect of event production from sponsorship to event breakdown.-Emceed events with crowds up to 3,000 people.
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Brand Outreach CoordinatorSeattle Business Magazine Jan 2012 - Dec 2012-Responsible for driving in all nominations for the seven signature Seattle Business magazine events.-Actively participated in all marketing, event logistics, and promotions.-Doubled previous year’s applications for the Tech Impact Awards from 60 into 120. -Main point of contact for over 400 companies.-Successfully launched inaugural Executive Excellence awards, honoring C-Level executives with hand delivered invitation gifts.
Will Cramer Skills
Will Cramer Education Details
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Washington State UniversitySports Management -
General AssemblyVendor/Product Certification
Frequently Asked Questions about Will Cramer
What is Will Cramer's role at the current company?
Will Cramer's current role is National Partner Marketing.
What is Will Cramer's email address?
Will Cramer's email address is wi****@****ope.com
What is Will Cramer's direct phone number?
Will Cramer's direct phone number is (888) 505*****
What schools did Will Cramer attend?
Will Cramer attended Washington State University, General Assembly.
What skills is Will Cramer known for?
Will Cramer has skills like Social Media Marketing, Event Planning, Social Media, Marketing, Facebook, Public Speaking, Leadership, Customer Service, Microsoft Office, Event Management, Management, Teamwork.
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