I continue to enjoy a very rewarding and collaborative relationship with the V360 team ideating and executing dynamic brand promotional activations as well as building robust permanent point of sale in the supermarket retail sector. Together we produce innovative creative thinking and immersive shopper experiences for major retailers on a national scale. Challenging the norms we consider new materials and techniques in the physical environment while constantly extending experiences through digital technology and social media.

I have over 20 years art direction and creative direction experience in the Irish marketing and advertising industry.I continue to build a diverse portfolio of interesting and award-winning work. I have created stand-alone executions and fully integrated global projects through: experiential, digital, social and traditional channels, always with the emphasis on producing high quality content for commercial and corporate use.I have a passion for new technology and integrate this with a broad and versatile skillset in video, photography, motion graphics, illustration, graphic design, experiential builds, guerrilla, stunts and event design. As a creative lead I have worked with some of the top brands in the industry such as: Diageo, Proximo, Irish Distillers, Heineken, Coca-Cola, Danone, Pepsi, Britvic, Barry‘s Tea, Mars, Unilever, O2, Three, Samsung, Nokia, Nissan, Skoda, Bank of Ireland, Ulster Bank, Kerry Group, Smurfit Kappa, Repak, Breakthrough Cancer Research, Neff and Kilkenny Design.

I partnered with The Brill Building as it evolved from a couple of freelance consultants in 2019 into the most awarded debutant creative agency in Ireland by 2022 through the work I co-created for Breakthrough Cancer Research and Kilkenny Design. Winning international Grand Prix for the activation work with the IMC awards along with APMC Grand Prix, Kinsale Sharks, Gold Effies and Gold ICADS for the effectiveness and creativity of Breakthrough Cancer Research's The Shop That Nearly Wasn't. This success formed the credible foundation for The Brill Building attracting new clients such as Repak, Neff, Pinergy, and many more.

Brand activation project lead. Working with Boys and Girls on integrated digital and below the line offering.

This role involved strategic and artistic direction on fully integrated campaigns and digital projects for Diageo, Mars, Bank of Ireland and Glanbia Smurfit Kappa and Dawn Farms. The work was aimed extensively towards the on-trade and shopper marketing level for Jack Daniel's, Budweiser, Guinness, Carlsberg, Smirnoff and 3Mobile and on ATL for Aer Lingus Centra, Barry's Tea.

I progressed from creative director to board director in 2006 as the company became more digitally focused and then re-branded as Eighty Twenty.I led digital and integrated projects with an emphasis on interactivity. Clients included: Danone: Actimel, Volvic, Evian; Colgate; Nokia: Trends Lab; Unilever: Lynx, Pot Noodle, HB, Dove; Coca Cola: Diet Coke, Sprite, BPM; Beamish and Crawford: Miller and O2.