Heonje Choi Email & Phone Number

Seoul, South Korea

ABOV Semiconductor became independent from MagnaChip (formerly hynix) in 2006. ABOV is the Global Top 5th system semiconductor MCU provider in the Home Appliance Market. Listed on KOSDAQSales: ~KRW 200 Billion, Employees: ~300

Seoul, South Korea

Hitachi-LG DS is a joint business between Hitachi (51%) and LG Electronics (49%). A global leader in optical storage. HLDS provides public biometric infrastructure (PBI)encryption-based unmanned retail cloud services and manufactures and sells SK hynix SSDs, in-vehicle air purifiers, wireless chargers, AI displays, and LiDAR.Sales: ~KRW 400 billion, Employees: ~400 office workers, ~2,000 production workers- Discovered B2B leads and cultivated New Business partnerships- Developed and executed compelling media content strategies to captivate and convert prospective clients. - Engaged in proactive Field Marketing by collaborating with Sales & Engineering teams to facilitate customer meetings and enhance client relations.- Implemented and managed CRM tools for marketing automation, optimizing operational efficiency and marketing efficacy.- Fostered Public Relations initiatives by partnering with Hitachi Group, producing influential media articles and persuasive brochure content.Achievements: - Secured 2 strategic Automotive partners in the US and India. - Qualified 12 leads in the Smart Retail Automation sector.- Successfully managed the LG Healthcare Camera project & AI Home Controller Display as a Sales Project Manager.

Seoul, South Korea

Sales Engineering Task - Conducted B2B prospecting; researched the prospect's pain points and assessed the prospect's suitability as a customer or a partner through interactive discussions.- Created proposals and delivered presentations tailored to solving the prospect's problems.- Coordinated multiple OEM/ODM development projects of LG Electronics. - Conducted market research and gathered market intelligence for new product planning.

South Korea

Suprema ranks second in global Biometric Security market share, first in EMEA (Europe, Middle East, Africa), and first in domestic market share, and is listed in the world's top 50 security manufacturers ranking. Listed on KOSDAQ (236200), Total sales: ~ KRW 100 billion, employees: ~180- Wrote marketing copy to promote products/solutions. - Created different marketing content to generate more inbound Leads. - Coordinated with teams in overseas branches for international marketing campaigns.

South Korea

Koh Young is a world leader in 3D measurement and inspection technology in electronic assembly production. Listed on KOSDAQ- Created and edited materials for overseas employee training (English and Chinese) - Completed the in-depth training course on Semicon Inspection Machines.

Seoul, South Korea

A.I. Matics was established in 2003 as Hyundai Motor Company's first in-house venture. Its main objective was to develop and market driver assistance systems that are based on computer vision. In 2016, Uniquest Corporation, the largest Non-memory Semiconductor distributor in Korea listed on KOSPI, acquired A.I. Matics. Uniquest Corp. (KOSPI: 077500) Total Revenue of Uniquest Family: USD 2 Billion (ADAS Solution: USD 20 Million)- Discovered New Leads in the field of Mobility & Vision AI. - Regularly contacted overseas prospects via email or phone to establish rapport.- Closed major ADAS(advanced driver-assistance systems) business deals by coordinating technical requirements and negotiating business terms and conditions.- Developed marketing materials to improve existing UX issues.- Created, maintained, and developed brand awareness via social media channels.- Planned and attended tradeshows and conferences on IoT and AI.- Collected customer feedback to plan the next-gen product.Achievements:- Developed and Qualified 4 leads in the US and EU. - Secured 3 mass production deals with Automakers in the US and China. - Exceeded ADAS target sales goal in PIO/DIO of Israeli FCA, Ford, BMW and GM. (50k+ pcs per annum)

Bachelor Of Arts (B.A.), International Business Administration

Education record