Hepsiba J. Email & Phone Number

Dubai, United Arab Emirates

-Set clear visions, accomplish missions, and help crack OKRs -Lead ideation and execution of features and experiments that drive customer acquisition and activation-Develop and maintain a prioritized product backlog that aligns with the squad OKR, Org. vision and strategy-Own the TOFU experience and drive growth by exposing product value & identifying key measures of success (KPIs) for new features or experiments-Use quantitative and qualitative data to break down large, complex problems into actionable experiments and solutions- Spread-head Go-to-market for TOFU experiments

Dubai, United Arab Emirates

-Lead ideation and execution of features and experiments that drive customer acquisition and activation-Ensure prioritized backlog aligns with the squad OKR, Org. vision and strategy-Write clear, succinct product requirement documents, and monitor the results of product experiments -Understand and articulate customer’s needs and pain points to designers, and engineers to ensure the team is aligned and set up to come up with the best possible solution- Make sure qualitative and quantitative units are tracked

Through Pk

Worked closely with cross-functional team of designers, engineers, testers and accelerated 13 MVP releases within 14 months.Minimized development efforts via practices to improve code reusability, product growth, bug triaging.Recorded 99% uptime and maintained regular operations while launching the native app and decommissioning the legacy app, gathering inputs from 15 stakeholders.

Worked closely with cross-functional teams including engineers, analysts, sales and support in building solutions with on-trend UI/UX as per Human Interface Guidelines.Improved the user retention rate by 11% among 2 modules by studying market trends and analyzing Google Analytics reports. Grew download rate by 25% by conducting 20+ hours of focus-group interviews, surveys throughout the development lifecycle.Advised C-level management and leadership on technology, collaborate with designers, analysts, engineers and scrum masters to successfully build the customer centric ecommerce product.Hosted meetings with clients and stakeholders for requirement management and maintaining production timelines, prioritizing user stories and executed the road map across 3 distinct departments.Prepared highly effective and accurate data-flow documents & technical design documents for record and reference.Wrote requirements by translating and prioritizing client needs and product strategies for developers and teams to work on.

Drove end-to-end delivery, coded, formulated potential solutions and reviewed merges for the iOS application and accomplished 98% warning free code-base and 80% code coverage. Re-prioritized and managed the backlog to come under budget by an average US$ 40,000 per milestone despite 4 design iterations.Built the strategy for a 100% customizable white label solution out of the standard native application, removing all roadblocks.Generated USD 2.5 Million in sales value by converting an existing consultation account into a full-stack development account by negotiating with domain expertise backed by research data.Acted as customer advocate, offering growth recommendations for under-performing features and gained 10000+ users in 50 days.Conducted online surveys to identify key user interests and suggested market focused use-cases to reduce drop-off rate by 85%.Identified issues with multi-channel experience via A/B testing and implemented solutions to boost engagement rate by 35%.Maintained relationships with and directed 23 accounts for the enterprise SDK integration into achieving < 100ms Latency in all.Documented 23 sets of data-flow records, performance reports & technical design documents covering 95% of the SOW.Hosted 200+ hours of meetings with technical/ non-technical clients and stakeholders for design discussions, product vision review, maintaining production timelines across 3 distinct departments.

Chennai Area, India