Herbert Baiza G. Email and Phone Number

Since September 2020, I have been in charge of bringing the family-owned company to a transformation inside, using the experience acquired from more than 17 years of working with regional and global enterprises and leaders in their industries. UPDATE AUG-23: 3 years into my managing administration processes, I have successfully created a new tourist service product that will become our primary business unit by Q3/24. In parallel, I’m executing a 15-year plan to become the best coffee brand in El Salvador as a third business unit.UPDATE FEB-2024: Successfully driven the "Q4 Tourist Service Product" to become our company's primary business unit, seven months earlier than planned in our 2023-2024 roadmap

Responsible for developing new business with existing and new customers in the apparel and manufacturing sector in Central America and the Caribbean. Develop business through investigation, identifying decision makers (C-level) and developing excellent client intimacy by presenting our CAD and CAM industry 4.0 enabled solutions offer. Manage an internal CRM (SALESFORCE) with weekly business updates, feeding and assessing the proper information needed to take accurate decisions in the company. Travelled 50% of the time through Central, North America and Europe. In the years in service with the company. (please revise attached recommendation letter from the president)

BTL-ATL SALES: Responsible for developing new business with existing and new customers in the marketing sector in the region. These include developing relationship with C-Level positions responsible for marketing areas con distribution of goods, aviation, banking and marketing agencies. Responsible for creating, developing and selling creative ideas with a 3 man creative team. Lead the department executing the proposed project.

Operations Manager (2008- 2010) Sales Manager (2010- 2016): Trained and supervised a team responsible for cuts and assembly of parts. It included from receiving raw material to the process of creating finished aluminum parts. Responsible for creating a database of prospect clients, creating a strategy for the sales force visits and execution. Contributed on the process of merging the company towards the media industry.

Sales Manager for Nicaragua: Responsible for opening a commercial office and operations in Managua, Nicaragua. The objective of the company was to introduce their main product named Practi Panel and its benefits on the construction industry, which are thermal, acoustic and antiseismic properties. Responsible for the legal introduction of the product thru the secretary of housing and urban development (INVUR or Nicaraguan Institute for Rural and Urban Housing). Responsible of assembling and leading the sales team. Involment in the construction industry from C-Level in private companies, government officials, and NGO´s.