Herbert Komesu Email & Phone Number

São Paulo, Brazil

• Definition of strategic product planning.
• Understand customer behavior to find new business opportunities.
• Evaluate business opportunities, create and validate hypotheses with the team.
• Monitor the performance of the products to verify that the defined targets are being reached.
• Work with Squads, clients and other people necessary to achieve the expected results.
• Assess the usability of the solutions to ensure that the end user will have the best experience possible.Main results obtained:

São Paulo

• Responsibilities:
• Lead the evolution of Jüssi's customer digital products,
• Work collaboratively with development teams supported by Scrum / Kanban methodologies and making product evolutions in order to deliver the best experience for the final consumer.
• Responsible for the entire product development cycle, from the Discovery phase, conception of the product vision, prioritize roadmap, definition of success metrics until the implementation and maintenance of the product.
• Ensure communication and alignment between Jüssi's technology, content, planning, business and commercial areas within the same context, to ensure the delivery of projects and good communication with stakeholders.Main.
• Digital transformation of a major automaker in the Brazilian market, Honda Automóveis.

São Paulo Area, Brazil

• Company of innovative solutions in the areas of Security, Insurance, Management, Logistics, IT and Telecommunications.Responsabilidades:
• Lead Squad teams in product innovation focused on customer need
• Manage product backlog and roadmap aligned with the company's strategic plan.
• Strategic Marketing Plan for Product Growth
• Manage strategic accounts ensuring the best solution, deadlines and pricing for each customer.
• Customer relationship prioritizing demands, project management, crises and conflicts

São Paulo Area, Brazil

• Responsibilities:
• Prospect customers and business opportunities in the automotive and insurance markets
• Customer Relationship to understand needs and opportunities
• Develop marketing and sales action plans and track performance indicatorsMain Results:
• Lead the project to improve organic search increased product performance by 20%
• Opportunity identified for Carfacts product in automotive market increase revenues

São Paulo Area, Brazil

• Technology company to manage risks and assets in auto and residence.Responsibilities:
• Manage large accounts with important Brazilian insurance companies
• Customer relationship to understand needs, prioritize demands and project management
• Customer relationship to manage crisis and conflicts
• Visit customers to track product evolution and identify business opportunities
• Report to the board the status of projects, key indicators (KPIs) and P&L and products revenues

São Paulo Area, Brazil

• Responsibilities:
• Lead and motivate a team with 5 analysts on creating innovations and product solutions
• Development of strategic marketing plan
• Positioning, launching and pricing of products
• Create and management of revenue and expenses budget
• Manage Projects, Sprints and Product Releases using agile methodology

São Paulo Area, Brazil

• Responsibilities:
• Lead and motivate multifunctional team of 30 employees in customer service and technical support
• Customer crisis and conflict management
• Define and track performance indicators (KPIs) for customer satisfaction
• Set goals, evaluate and empower teams and peopleMain Results:
• Deploying a CRM System has changed the quality and customer satisfaction

São Paulo Area, Brazil

• Responsibilities:
• Lead and motivate team in innovation and execution of marketing online and offline actions
• Coordinate activities with press office and agencies
• Strategic planning of sales and product marketing position
• Customer loyalty plans using CRM data informationMain Results:
• Collaboration on endormarketing project resulted in CIEE award: 9th best company to do internship (2006)

São Paulo

• Responsabilities:
• Technical analysis of cost and labor to repair a car
• Preparation of statistical reports
• Negotiates with Car´s Manufactories to exchange technical informationMain results:
• Elected the best employee of the company in 2000.
• Collaborate on BI project and product - First on the claims insurance market.

São Paulo Area, Brazil

• Small business company in the insurance claims industryResponsabilities:
• Technical analysis of cost and labor to repair a car
• Technical analysis of automotive spare parts catalogs.Main results:
• I started my career in this company as a trainee, in 1999 I was promoted and in 2000 the company was bought by Audatex, where I had the opportunity to develop my professional career.

Mechanical Engineering, Mechanical Engineering

Activities and Societies: Membro do Clube Automobilístico Horácio Lane.

Business And Marketing, Business, Management, Marketing, And Related Support Services

Marketing Digital, Marketing

Curso de especialização em Marketing Digital.