Herbert Komesu Email & Phone Number

São Paulo, Brazil

• Definition of strategic product planning.• Understand customer behavior to find new business opportunities.• Evaluate business opportunities, create and validate hypotheses with the team.• Monitor the performance of the products to verify that the defined targets are being reached.• Work with Squads, clients and other people necessary to achieve the expected results.• Assess the usability of the solutions to ensure that the end user will have the best experience possible.Main results obtained:• Digital transformation of an important pharmaceutical industry laboratory, Novo Nordisk• Zoetis Global team marketing campaign automation.

São Paulo

Responsibilities:• Lead the evolution of Jüssi's customer digital products,• Work collaboratively with development teams supported by Scrum / Kanban methodologies and making product evolutions in order to deliver the best experience for the final consumer.• Responsible for the entire product development cycle, from the Discovery phase, conception of the product vision, prioritize roadmap, definition of success metrics until the implementation and maintenance of the product.• Ensure communication and alignment between Jüssi's technology, content, planning, business and commercial areas within the same context, to ensure the delivery of projects and good communication with stakeholders.Main Results:• Digital transformation of a major automaker in the Brazilian market, Honda Automóveis.• Development the first Honda spare parts commerce initiative.• Development of the new website product for a startup selling kitchen gas, Chama.• Development and evolution of E-commerce The Bar (Diageo).

São Paulo Area, Brazil

Company of innovative solutions in the areas of Security, Insurance, Management, Logistics, IT and Telecommunications.Responsabilidades:• Lead Squad teams in product innovation focused on customer need• Manage product backlog and roadmap aligned with the company's strategic plan.• Strategic Marketing Plan for Product Growth• Manage strategic accounts ensuring the best solution, deadlines and pricing for each customer.• Customer relationship prioritizing demands, project management, crises and conflicts• Manage marketing and sales actions plans, sales pipeline and forecast• Lead action plan to leverage sales with sales team• Visit customers to track product evolution, understand needs opportunities and manage projects• Report to the board the status of projects, key indicators (KPIs) and P&L and product revenuesMain Results:• Lead the Project with HDI's claims team, identifying opportunities and developing major product improvements, resulted in the first contract signed.• Up selling with Mitsubishi customer, identifying opportunity for a new product increase 10% revenue.

São Paulo Area, Brazil

Responsibilities:• Prospect customers and business opportunities in the automotive and insurance markets• Customer Relationship to understand needs and opportunities• Develop marketing and sales action plans and track performance indicatorsMain Results:• Lead the project to improve organic search increased product performance by 20%• Opportunity identified for Carfacts product in automotive market increase revenues• Collaboration in the insurance market access strategy has created the opportunity to pilot Carsys with a first Insurance Company

São Paulo Area, Brazil

Technology company to manage risks and assets in auto and residence.Responsibilities:• Manage large accounts with important Brazilian insurance companies• Customer relationship to understand needs, prioritize demands and project management• Customer relationship to manage crisis and conflicts • Visit customers to track product evolution and identify business opportunities• Report to the board the status of projects, key indicators (KPIs) and P&L and products revenues• Develop business proposals and negotiate contract renewalsMain Results:• New Customer, SulAmerica account that resulted in R $ 3M in the first year.• Increase revenues with Bradesco customer, R $ 1.8M in 2016.

São Paulo Area, Brazil

Responsibilities:• Lead and motivate a team with 5 analysts on creating innovations and product solutions• Development of strategic marketing plan• Positioning, launching and pricing of products• Create and management of revenue and expenses budget• Manage Projects, Sprints and Product Releases using agile methodology• Sales Team support to identify customer needs Main Results:• Delivery of the first version of the new digital product (i360) in December / 2015.• Development and launch of the first automotive repair tracking system and app (Audawatch). This product was presented by Bradesco Seguros in 2014 to its investors as a business innovation plan.

São Paulo Area, Brazil

Responsibilities:• Lead and motivate multifunctional team of 30 employees in customer service and technical support• Customer crisis and conflict management• Define and track performance indicators (KPIs) for customer satisfaction• Set goals, evaluate and empower teams and peopleMain Results:• Deploying a CRM System has changed the quality and customer satisfaction• Expansion of the distance learning training program increased the number of qualified clients by 30%• Improving team knowledge has resulted in increased motivation and customer satisfaction.

São Paulo Area, Brazil

Responsibilities:• Lead and motivate team in innovation and execution of marketing online and offline actions• Coordinate activities with press office and agencies• Strategic planning of sales and product marketing position• Customer loyalty plans using CRM data informationMain Results:• Collaboration on endormarketing project resulted in CIEE award: 9th best company to do internship (2006)• Voted best company employee in 2006• Creation of customer loyalty campaigns result in 15% reduction in cancellations• Creation of sales campaigns with manufactories Fiat and Ford generated an ROI = 2.5

São Paulo

Responsabilities:• Technical analysis of cost and labor to repair a car• Preparation of statistical reports• Negotiates with Car´s Manufactories to exchange technical informationMain results:• Elected the best employee of the company in 2000.• Collaborate on BI project and product - First on the claims insurance market.• Commercial and operational partnership with Fiat, Ford, Mitsubishi and Peugeot.

São Paulo Area, Brazil

Small business company in the insurance claims industryResponsabilities:• Technical analysis of cost and labor to repair a car• Technical analysis of automotive spare parts catalogs.Main results:• I started my career in this company as a trainee, in 1999 I was promoted and in 2000 the company was bought by Audatex, where I had the opportunity to develop my professional career.

Mechanical Engineering, Mechanical Engineering

Activities and Societies: Membro do Clube Automobilístico Horácio Lane.

Business And Marketing, Business, Management, Marketing, And Related Support Services

Marketing Digital, Marketing

Curso de especialização em Marketing Digital.