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Years of General Management with P&L responsibility and Experienced Sales & Marketing Management with a demonstrated history of working in the Electrical and industrial engineering Market with solid business growth. Strong Leadership and Skilled in Strategy, Business Development, Sales & Marketing Management within various business models, Project Management, as well as Product Management. Electric and Electronics Engineering major with Strong Business Background graduated from North America Carlton University and Northwestern University - Kellogg School of Management.
Stabilus
View- Website:
- stabilus.com
- Employees:
- 748
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Business Unit Head - Industry Bu ChinaStabilus Oct 2021 - Present. Fully responsible Business Area P&L and Operating Margin. Build up Business Unit Business strategy, Segmentation, Construct and Lead the BD team to implement the business development based on new segmentation strategy. . Based on BU strategy, Complete the BU team restructuring - Build up and develop the new structure within Area Sales / Segment Sales & BD / Application Engineering / Product Management / Marketing Communication to implement functional mix and… Show more . Fully responsible Business Area P&L and Operating Margin. Build up Business Unit Business strategy, Segmentation, Construct and Lead the BD team to implement the business development based on new segmentation strategy. . Based on BU strategy, Complete the BU team restructuring - Build up and develop the new structure within Area Sales / Segment Sales & BD / Application Engineering / Product Management / Marketing Communication to implement functional mix and co-work.. Business Unit Management & Development- Sales Management . Build up and implement the R-O-A sales management system, based on the different business models, Well manage the sales’ Result – Objective – Activity to build the solid growth foundation for Area and Segment business . Based on “Value Selling” principle to coach, manage and develop the sales team’s activity and tactics . Project & Customer Pipe line management, CRM management…- Product Management & Product Marketing . Coach and Develop the product managers, based on customer application pain points and customer value to build up product line developing strategy, as well as the product marketing and selling tactics . Co-work with BU R&D to manage the NPD project, achieve the product development and innovation to create customer value- Marketing Communication & Branding . Build up the Marketing communication function. Based on segmentation, develop the customer value centric content marketing strategy, as well as build up on-line & Off-line marketing communication mix . Segment based Brand asset measurement and brand element management . Leads - Account - Business Opportunity conversion and management- Based on Product lines & Area mixing, Develop the Application Engineering Team – back up each other, effectively support the sales and business development. Co-work and Support the Plant operation management - S&OP process management / Safety Stock management and achieve DIO target / Quality and Service upgrade Show less -
National Sales Director, Head Of Business Area Industry & Infrastructure ChinaRoxtec Group Jan 2017 - Oct 2021- Fully responsible Business Area P&L- Business & Sales Strategy Set up & Execution a. Segmentation & New segment Business Developmentb. Segment, Account and Business mode (OEM, Project, MRO) analysis, Sales organization structuring c. Value selling Principle, strategy and tactics build up, Sales team coaching and developd. Sales excellence system management - ROA sales management system: Sales Result – Sales Objective – Sales Activity management; - Leads… Show more - Fully responsible Business Area P&L- Business & Sales Strategy Set up & Execution a. Segmentation & New segment Business Developmentb. Segment, Account and Business mode (OEM, Project, MRO) analysis, Sales organization structuring c. Value selling Principle, strategy and tactics build up, Sales team coaching and developd. Sales excellence system management - ROA sales management system: Sales Result – Sales Objective – Sales Activity management; - Leads Generation – Account conversion sales acceleration process - CRM - Project & Key account pipe line manage & optimize - Sales know how developmente. Distribution channel strategy and Execution - Sales Team and Tactics Management a. National sales team management: Structuring, ROA systematic Sales management (Sales Result – Sales Objective – Sales Activity management), Leading Business development, Sales coaching and developing… b. Industry OEM Key account management (e.g. Telecom HUAWEI / Emerson Network / Ericsson, KOMTSU / Caterpillar / Sanyi…Engineering machine, Military vehicle & Equipment, Robotic & Automation ABB / KUKA / Fanuc, Equipment & Machinery Bosch / HaaS machine…)c. CRRC Rolling Stock group locomotive / metro / EMU / Engineering vehicle / Electric Bus business & Traction and Signaling system account (e.g. Times / Yongji, CARS, Bombardier, Thales…)d. Civil Infrastructure & Archi. Project & MRO sales Management (Municipal & Architecture design institutes & EPC management, Owners and Developers - Utility Tunnel / Water Treatment / Port / Airport / Commercial Building…)e. Industry & High Tech advanced Facility Project & MRO sales Management (CEEDI, SEEDRI, No.11…Design institutes, M+W, CESEC… EPC companies, Owners - Auto / Electronics & Semi-Conductor / Pharmaceutic & Life Science…) f. Railway Infrastructure Project & MRO sales Management (Railway & Metro design institutes & EPC management e.g. China Railway, Owners – Rail & Metro)- Distributor channel develop and management Show less -
Marketing Director - AsiaRoxtec Group Jun 2016 - May 2018Lead all Roxtec Asia Subsidaries' Marketing & Business development teams as well as China application engineering centerFully understand and practice of Holistic Marketing Management:. Business Strategy & Strategic Marketing - Segmentation / Value positioning & competition Analysis / Business Path analysis / Product Positioning & Portfolio management / Business development & growth strategy . Segment Marketing & Business Development . Product Marketing & Product… Show more Lead all Roxtec Asia Subsidaries' Marketing & Business development teams as well as China application engineering centerFully understand and practice of Holistic Marketing Management:. Business Strategy & Strategic Marketing - Segmentation / Value positioning & competition Analysis / Business Path analysis / Product Positioning & Portfolio management / Business development & growth strategy . Segment Marketing & Business Development . Product Marketing & Product management . Brand Management & Marketing communication - Segmentation based and Buying process analysis and communication mix strategy & tactics - Branding & Brand lift score measurement / Brand management & Brand Asset measurement - Marketing - Sales funnel business result process: Leads - Business Opportunity conversion ROI management . Customer Relationship Management - CRM - Customer satisfaction & insight management - Customer Value and Loyalty lift - NPS management . Sales Excellent system Leading and Promotion - ROA sales management (Sales Result – Sales Objective – Sales Activity management) - Leads generation - Account conversion sales acceleration. Channel Marketing & Management . Solution Development / Application & Technical support Show less -
Head Of Marketing & Product - ChinaRoxtec Group Jul 2013 - Jun 2016Shanghai City, ChinaLead Marketing team, Business Development team and Technical team for Holistic Marketing Management:- Business strategy & Strategic Marketing - Segment Marketing & Business development- Product marketing & Product management- Sales Excellent system Leading and Promotion - Customer relationship management - Branding and Marketing Communication- Channel Marketing & Channel Management - Technical support team Global sales management project - Asia project… Show more Lead Marketing team, Business Development team and Technical team for Holistic Marketing Management:- Business strategy & Strategic Marketing - Segment Marketing & Business development- Product marketing & Product management- Sales Excellent system Leading and Promotion - Customer relationship management - Branding and Marketing Communication- Channel Marketing & Channel Management - Technical support team Global sales management project - Asia project managerProduct portfolio:- MCT technology cable / pipe sealing and management system (Fire proof / water & gas tighness / explosion resistant)- Cable accessory: Cable tray, Cable feeder, Cable termination, heat shrink and tools- Equipment / Architechutre EMC, Bonding & Grounding, Lightenting protection solution (LPS)Vertical Segment: Infrastructure & Architecture / Rolling Stock (CRRC Business) / Industry & High Tech Manufacture / Marine & Offshore (Oil & Gas) / Power Generation & State Grid / Process Industry (oil & gas, petro-chemical) / OEM (e.g. Military / Telecom / Industry Equipment) Show less -
Product Manager Asia PacificCooper Crouse-Hinds Marketing Feb 2011 - Jul 2013Shanghai- Leading product marketing team (direct report) & NPD project team (cross function)Responsible main product lines:- Industry & Architecture Lighting (LED & traditional HID, FL, CFL...)- Industry & Architecture Safety alarming system- Industry & Architecture Electric connection & distribution (Junction box / Terminal box / Panel distribution / Socket & Plug)Vertical segments: Infrastructure & Architecture / Machinery & Equipment / Life Science / Process Industry… Show more - Leading product marketing team (direct report) & NPD project team (cross function)Responsible main product lines:- Industry & Architecture Lighting (LED & traditional HID, FL, CFL...)- Industry & Architecture Safety alarming system- Industry & Architecture Electric connection & distribution (Junction box / Terminal box / Panel distribution / Socket & Plug)Vertical segments: Infrastructure & Architecture / Machinery & Equipment / Life Science / Process Industry (oil & gas, petro-chemical, mining…) / Marine & Offshore (Oil & Gas) Show less -
Assistant Product ManagerCooper Crouse-Hinds Marketing Jun 2008 - Feb 2011Responsible main product lines:- Industry & Architecture LED lighting- Industry & Architecture Safety alarming system- Industry & Architecture Electric connection (Industrial & Ex Electric connection & distribution (Junction box / Terminal box / Panel distribution / Socket & Plug)Vertical segments:Infrastructure & Architecture / Machinery & Equipment / Life Science / Process Industry (oil & gas, petro-chemical, mining…) / Marine & Offshore (Oil & Gas) -
Senior Application Engineer & Product Marketing SpecialistOsram Apr 2005 - Jun 2008- LED technical support team leader- Product marketing & technical support - Project management- LED application and Lighting (Indoor & Outdoor)Vertical segment:Architecture / Infrastructure / Construction -
Product Engineer & R&D EngineerOpto Tech (Joint Venture Of Philips Lighting) - R&D And Engineering Jul 2003 - Apr 2005- Electronic circuit design;- MCU hardware and software development - Display & telecommunication product
Herbert Xu Skills
Herbert Xu Education Details
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Program Of Marketing Management -
Accounting & Finance Control -
Oxford - Leadership AcademyLeadership & Management Training Program -
Pmi InstituteProject Management -
Electronics And Telecommunication
Frequently Asked Questions about Herbert Xu
What company does Herbert Xu work for?
Herbert Xu works for Stabilus
What is Herbert Xu's role at the current company?
Herbert Xu's current role is Stabilus - Business Unit Head - Industry BU China.
What is Herbert Xu's email address?
Herbert Xu's email address is he****@****ail.com
What is Herbert Xu's direct phone number?
Herbert Xu's direct phone number is +494065*****
What schools did Herbert Xu attend?
Herbert Xu attended Northwestern University - Kellogg School Of Management, Shanghai Lixin University Of Commerce, Oxford - Leadership Academy, Carleton University, Pmi Institute, Hohai University.
What skills is Herbert Xu known for?
Herbert Xu has skills like Product Marketing, Product Management, Project Management, Product Development, Team Management, Business Strategy, Negotiation, Leadership, Manufacturing, Cross Functional Team Leadership, Competitive Analysis, Marketing.
Who are Herbert Xu's colleagues?
Herbert Xu's colleagues are José Antonio Charles Montañez, Edgar Sanchez, Edgar Bravo Rodríguez, Turcu Elena-Iulia, Bogdan Andrei Stroe, Markus Reifenhäuser, Sang Min Chae.
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