Anna Herbert Email & Phone Number

San Diego, California, US

Santa Monica, California, US

• Continuing all of the below from previous role
• Managing paid search team of 1 associate director, 3 senior managers, and 10 paid search managers and analysts
• Managing training program for paid search team
• Working closely with Senior Director of Paid Search and VP of Paid Media to roll out new initiatives and ensure we’re profitable as a team

Santa Monica, California, US

• Managed 4 team members, ranging in experience level
• Planned training program with other team members
• Planned and implemented media buying strategies for accounts ranging in spend from $60k-$4M annually
• Managed programmatic buying on Criteo
• Participated in the sales process through prospective client account audits and won business for the company
• Advised clients on marketing mix through data analysis, cross-channel opportunities and upsells to additional channels

Santa Monica, California, US

• Managed 3 team members, all of whom have since been promoted to senior manager
• Planned and implemented media buying strategies for accounts ranging in spend from $60k-$3M annually
• Advised B2B and B2C clients on marketing mix
• Assisted with direct reports’ client relationships to reduce churn
• Revamped team guide to be a comprehensive resource for trainings, decks and learnings
• Scaled a client spending $10k/month to $250k/month, while still maintaining a 5x ROAS

Santa Monica, California, US

• Directly managed 12-15 client accounts
• Client-facing role with weekly calls to discuss reporting and strategy
• Planned and implemented media buying strategies for accounts ranging in spend from $60k-$600k annually
• Managed all Google Ads campaign types, including app, shopping, search, Display, YouTube & Discovery
• Achieved WoW increases in app downloads through Apple Search Ads strategy
• Upsold Google Ads accounts to Microsoft Ads

Bentonville, Arkansas, US

• Served as a liaison between American Greetings and Jet.com/Walmart to achieve various marketing and merchandising goals
• Improved SEO and ensured all American Greetings and Papyrus items were as conversion-focused as possible through proper attribution and categorization
• Reported on everyday and seasonal sales and reviewed marketing efforts
• Oversaw seasonal liquidation strategy and execution
• Coordinated event to assist with brand exposure and SEO by increasing quantity of reviews
• Assisted with onboarding Papyrus and ensuring its delivery and site display

New York, NY, US

• Continued Buying Coordinator duties
• Assisted in implementing buying strategies to support trends and maintain liquidity
• Assisted in financial forecasting, carryover projections, and obtaining vendor allowances
• Researched new products, assisted in the trunk show process, and shopped the competition
• Pulled selling reports and recaps for the vendors and Buyers and analyzed selling for opportunities and reorders
• Pulled on-order recaps to monitor trends and ensure proper inventory during key selling periods

New York, NY, US

• Provided operational support to the Buyers, Planners, Assistant Buyers, and Buying Coordinators
• Pulled selling reports for the vendors and Buyers
• Analyzed selling for opportunities and keyed reorders
• Tracked and updated the shipping of purchase orders
• Assisted with samples and helped to resolve e-commerce merchandise issues and website issues
• Trained new hires on the programs and practices

New York, NY, US

• Provided operational support to the Buyers, Planners, Assistant Buyers, and Buying Coordinators
• Pulled selling reports for the vendors and Buyers
• Analyzed selling for opportunities and keyed reorders
• Tracked and updated the shipping of purchase orders
• Assisted with samples and helped to resolve e-commerce merchandise issues and website issues
• Trained new hires on the programs and practices

• Assisted the Wholesale Department during FW14 market in writing client orders, maintaining appointment calendar and merchandising of showroom
• Supported Account Executives with order confirmations, reorders, RA’s and stock balance reports
• Maintained up to date price lists, swatch books and other selling materials including cancellations
• Oversaw the catering and model schedule during market
• Facilitated “Run of Show” line-up for department store executive collection meetings

New York, US

• Assisted the wholesale department with SS14 market and PF14 market by checking orders, merchandising the showroom, and dressing models and pulling pieces for department store “Run of Show” lineup, as well as for.
• Created look books for clients per respective order
• Researched prospective stores for the expansion of the brand
• Assisted the merchandising department with the creation of fabric books and product knowledge books
• Assisted with the internal and external transfer and organization of samples

New York, NY, US

• Assisted the Account Executives by writing orders, entering sales numbers, following up with current accounts, and shopping the competition
• Researched and contacted prospective clients
• Maintained the showroom floor and line sheets, and assisted with merchandising
• Assisted in the transfer of samples

Savannah, GA, US

US

• Assisted the buyers with entering purchase orders and market notes
• Identified daily sales and reported class and season selling for market prep
• Created look books for the selling associates and clinics
• Assisted with clinics at the store, which included dressing the models and managing catering and seating.
• Accompanied the buyers to market appointments and took photos of the collection pieces