Kayla Herbert Email & Phone Number

Poughkeepsie, New York

Nyc

New York, New York

Manage all ecommerce and marketing samples for product photography Scout site locations for editorials and budget accordingly Assist the creative director during model castings Check in all samples received to keep an accurate record of ecommerce inventory using the MMDCommunicate with store, online, and production merchants to ensure timely delivery of samplesCreate monthly delivery assortment calendars to ensure all product launches on-time Meet with the creative team, merchants, and on set producer before each delivery to discuss days needed to shoot product on model and days needed to shoot product flat Collaborate with the 360 photography team to make sure shoes and handbags are shot and retouched in a timely manner Upload all styleout and final select images of photo shoots for Marketing, PR, and Ecommerce to the server and distribute them to the merchants, creative team, and merchants Create photography shotlists for the studio team, retouchers, and 360 team Communicate daily with our retouching team and ensure they have all color swatches needed for each product SKU Relay merchant callouts to our retouching team to ensure they make the necessary changes to the product images Provide high-res imagery to the Marketing and PR teams Create Shotlists and Lookbooks for PR, Marketing, and ecommerce Assist stylist on set for photo shoots and work with onset producerAssist stylist for style outs for brand shoots and ecommerce product shoots

Greater New York City Area

Receive and manage all non-apparel product for Loft and Ann Taylor Gather all shoe and handbag samples for 360 shoots Prep for photo shoots and editorial shoots Create shotlists for all editorial, marketing, .COM photoshootsAssist stylist on set for photo shoots and work with onset producer Use monthly MMD excel documents to track samples and check in samples Update the merchant master document dailyUse Splashlight tracking system to scan in and out clothing and accessories Tag clothes and accessories by month as they come in and send to the studio Organize the sample closet by month and type of clothing for Ann Taylor and Loft Work with PR, Visual, and Marketing teams to prep for photo shoots, fashion shows, editorial stories, and Must Have Looks; along with tracking down samplesContact the messenger center dailyCreate swatches for clothing Communicate with RRD and QUAD Graphics for color retouching of images Create copydecks for the CopywritersHelp the Art Director of Ann Taylor and Loft cast models and set up casting calls

Poughkeepsie, New York

Create stories with clothing and accessories Greet and assist customers with their shopping needsWork with cash register and answer phone calls Maintain an organized and clean store Update inventory lists daily Manage store accounts and payroll Open and Close Store Attend NYC Accessories and Clothing Shows with store Buyer Purchase merchandise for the storeKeep files organized for store Buyer

Coordinate messengers and courier services to ship within Manhattan and locations around the globeAssist in preparation for Communications meetings and presentations Read through daily, weekly, and monthly national and regional publications for editorial and advertising creditsKeeping the master calendar and contact list regularly updatedRecording and saving competitive brand information and formulate a competitive brand analysisAssist with developing marketing and advertising plansSupport PR team in preparation for Fashion ShowsSupport Marketing Team with monthly eventsUpdate the Editorial Upcoming PlacementsHelp out at Marketing Events Use Fashion GPS to send and receive samples

Intern in the fashion closetCreated look booksWorked directly with fashion editors and assistantsHandled loan samples of clothing and picked up clothing at designer studiosHelped prep for photo shootsCreated story boards

Bachelor Of Arts, Public Relations

Public Relations

Highland High School Diploma