Herbert Polizel Email & Phone Number

Calgary, AB, CA

São Paulo, Brazil

São Paulo, Brasil

• Gerdau is the leading global steel producer in the Americas. With more than 30,000 employees, the company had revenue of $13.804B for 2023. More information: https://www2.gerdau.com/about-us
• Conducted ad-hoc studies based on the needs of the company's internal departments: Quantitative and qualitative research with stakeholders, results analysis, and teamwork in developing action plans and improvements..
• Implemented and managed the Net Promoter Score (NPS) and defined KPIs: Conducted monthly NPS surveys with measurable results related to business unit goals. Scenario: more than 60.000 costumers. Result: developed.
• Analyzed customer pipeline, presenting periodic reports to the sales team with NPS results (factors driving brand promoters and detractors), as well as analyzing strategies taken by competitors. Result: Actions.
• Customer Journey management: Developed distinct customer journeys segmentation based on costumer behaviors, preferred purchasing channels, and customer needs. Result: Sales team assertiveness in offering products.
• Coordinated procurement bid processes for software acquisition from suppliers.

São Paulo E Região, Brasil

• Cogna Educação is one of the largest private educational organizations in the world, operating for over 70 years. With more than 35,000 employees, the company had revenue of $956M for 2023. More information.
• Conducted all qualitative and quantitative studies of the company (scenario: more than 1 million students on database). Presented the results and conducted workshops with multidisciplinary teams, developing action.
• Customer Journey: Created the student's journey from the moment they consider which institution to attend, through enrollment and studies, to graduation; understanding the main pain points that generate outcomes..
• Conducted the Net Promoter Score (NPS) with a weighted sample of more than 25 thousand respondents per month, developing action plans according to the student's feedback. Result: Increased 20 points in NPS in one year.
• Market studies and competitors' benchmarking: Conducted studies of economic trends, evaluated the main competitors through SWOT analyses, and analyzed their pricing strategies. Result: New pricing strategies were.
• Used Medallia, Typeform and SurveyMonkey as online survey tools. Conducted large-scale analytics studies in partnership with Ipsos and GFK research institutes.

São Paulo E Região, Brasil

• Coordinated all quantitative and qualitative studies: conducted Focus Groups, Face to Face interviews, UX studies, and online quantitative studies with the customer base. Result: In response to customer requests.
• Conducted NPS (Net Promoter Score) survey: Identified customer pain points, formulated KPIs, and recommended actionable strategies to be implemented as action plans. Result: The established goal was achieved in 6 months.
• Competitive analysis: Analyzed the competitive scenario and competitors' movements to identify patterns, opportunities, and trends. Result: Presented analytical reports to product managers, enabling a better.
• CRM: Analyzed databases, developed analytical reports, and categorized customers according to their consumption patterns. Presented results to managers using dashboards. Result: Based on consumption patterns displayed.
• Coordinated procurement bid processes to hire research institutes and software acquisition.

São Paulo E Região, Brasil

• FMU is a private post-secondary educational organization, operating for over 50 years and having over 73,000 students across Brazil. The corporate profile provides more information: https://portal.fmu.br/ri/?
• Professor of Business Administration, Marketing, and Tourism and Hospitality programs at the post-secondary education level.
• Member of Thesis Defense Committee for 10 years.
• In addition to teaching, there was also the role of Scientific Initiation Advisor for postgraduate students. This provided mentoring for academic research and publishing scientific articles.

São Paulo E Região, Brasil

• Vagas.com is a software company that offers an employment-focused platform. As a B2B provider, it serves companies looking for professionals, and as a B2C provider, it serves candidates seeking job opportunities.
• Competitors' benchmarking: structured SWOT analysis, in-depth analysis of competitors' software, features, commercial policies, and pricing strategies. Result: Expansion of market knowledge and development of updated.
• Conducted pricing research (conjoint analysis) in partnership with research institute Kantar TNS. Result: Enhanced key performance metrics, updated pricing strategy, and increased revenue of main product by 10% in six.
• Conducted CSAT (Customer Satisfaction Score) survey for the B2B and B2C customer base (scenario: around 150 thousand active customers): prospection of customer data base, survey design and programming, results.
• Generated inputs for the product development team (PO - Project Owners) and software developers. Result: Prioritization of product development based on customer needs and pain points, resulting in improved user.

São Paulo E Região, Brasil

• Microeconomic and macroeconomic analyses: Analyzed competitive markets in Latin America and competitors' value propositions in order to enter new markets. Implemented SWOT analysis of players and the feasibility of.
• Conducted online surveys with consumers to develop features for HCM (Human Capital Management) software. Result: In response to customer feedback, the following software categories were improved and updated.
• Created reports analyzing customer purchasing behavior, supervising leads' pipelines, sales efforts and conversions. Result: In 7 months, the reports led to increased lead generation and new customer conversion by the.
• Coordinated routine administrative tasks, including: Procurement bid processes for software acquisition from suppliers; analyzing client data bases and developing analytical reports for sales department; coordination.

São Paulo E Região, Brasil

• Conducted all company-wide quantitative and qualitative studies, including: NPS (Net Promoter Score), Conjoint Analysis, Customer Segmentation and Categorization Study, Brand Image (Top of Mind and Brand Awareness).
• Incorporated customer journeys using results of all quantitative and qualitative studies: identification of customer needs, bottlenecks, and market and product opportunities. Result: Action plans and increased NPS at.
• Collaborated with Marketing Communication on campaigns: Brand Health tracking, and formalized upcoming campaigns based on customer feedback.
• Member of the Star Alliance Marketing Research committee: Biannual in-person meetings held in Tokyo, Frankfurt, Johannesburg, Miami and Rio de Janeiro. Result: Conducted a customer behavior study involving passengers.
• Provided competitive benchmarking, analysing national and international players to identify best practices. Result: Updates and innovations in services, including: improvements to boarding procedures, innovation in the.
• Use of Qualtrics and Qwest as online research tools. Partnership with the following research institutes: Ipsos, GFK, Kantar TNS, and Kantar Ibope.

São Paulo E Região, Brasil

• Coordinated hiring and market research with research institutes.
• Analyzed quantitative and qualitative studies.
• Informed high level managers about the results and reports of the study.
• Provided strategic airline market information and market studies to departments within the company.

Diploma Of Education, Business Administration & Marketing

Master'S Degree, Social Sciences

Line of Research: Consumer Behaviour. São Paulo - Brasil

Bachelor'S Degree, Applied Social Sciences - Hospitality And Tourism

São Paulo - Brazil