Herbert Severin, Mba, Cgbp Email & Phone Number

Mckinney, TX, US

Santa Monica, California, US

Provide growth consulting to the CEOs, owners, and founders of digital marketing companies. Conduct operational audits of current processes, and guide clients in the implementation of operational processes for scale.

Mckinney, Texas, US

Mckinney, Texas, US

• Co-launched SaaS startup that provided a public safety smart cities mobile device app to law enforcement departments, and offered custom software development and cybersecurity services to small public safety technology.
• Co-launched a ground-up public safety smart cities mobile device App Company (SaaS).
• Fostered new business by participating in trade shows and initiating communications with prospective clients via phone, email, and 100% travel.
• Created the requirements document needed to select and implement a company CRM solution.
• Orchestrated positive media coverage and stakeholder relations.

Dallas, Texas, US

Assisted in the company's re-branding. Served clients to implement growth coaching tools (Value Builder and others). Served as Integrator for the company while it was running on EOS.

• Established foundational processes for the asphalt paving subcontractor turnaround. Initiated the digital transformation to automate accounting and SOPs to increase quality.
• Implemented proven performance tracking, accountability, and problem-solving methodology (EOS).
• Established foundational processes for business operations.
• Directed financial decisions and supervised spending to reduce loss and maximize profits.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Led renegotiation of IRS matter.

• Led the functional disciplines of Marketing, Communications, and Business Development with the added responsibility of bringing new public safety products to market. Key accomplishments include the launch of the.
• Administered all company budgets.
• Increased revenue by 10% via equity investment and software licensing programs.
• Led development and launch of new hardware solution in 12 months, increased sales by 10%.
• Led development and launch of software (SaaS) products.
• Authored product reference guides and user manuals.

Small Business consulting company started to focus on deployment barriers within early and execution stage businesses. Acquired title bearing roles within the day to day operations of client companies. Took responsibility for plan development, deployment and change management.

• Founded and managed Business Development department for startup firm, designing all aspects of domestic pre sale business development and the global distribution network. Saw 30% domestic sales increase within 4 months.
• Increased revenue by 120% ($22M) in 18 months.
• Generated $10M in new business via lead generation team building.
• Produced $1.2M in new export sales for the Americas Region.
• Added $250,000 in new business via U.S. Federal Government channel development.
• Built a global distribution network over 26 countries and implemented export compliance.

Farmers Branch, TX, US

Established In-flight Category for Sourcing Services Division of Commercial Aviation supply chain management company. Implemented global sourcing strategies with objective of recommending best market contract opportunity. Maintained average project savings percentage of 27%.

Contract position. Led multiple engagements in the development of sales processes, product to market alignment, Value Proposition creation, sales training. Validated marketability of strategic business service sold to CEO and CIO’s at Fortune 500’s. Established Sales Representative candidate selection, training, and evaluation process.

Established new Account Management and New Product to Market Strategies for key products. Presented to “C” level Executives of Wireless and ILEC Telco’s. Led Creative and Marketing to develop marketing plans to increase takes and product usage. Created sales training manual with PowerPoint presentation for carrier’s sales team. Developed and implemented.

Co-Created Enterprise Department to sell a network based telephone answering service for businesses. Built network of Channel Agents to sell service in Dallas Ft. Worth. Authored sales training manual for Channel Agents and conducted training. Created sales literature, directed direct mail marketing campaign.

Richardson, Texas, US

Built professional inside sales to support field sales, lead generation, cold calling, and developing customer relationships. Lead sales department to a growth of 30% over previous year. Sold high performance Radar Guns to Sports and Law Enforcement markets. Designed, implemented, and conducted product training program that brought sales team to the.

Owned day-to-day operations of Branch Office including sales, accounting, and order fulfillment. Division distributed high performance Sports Radar Guns direct and through channels worldwide. Constructed the policies for transitioning the corporate identity of Radar Sales to that of Applied Concepts through the acquisition of Radar Sales by Applied.

Master Of Business Administration - Mba, International Business

Ba, Pastoral Studies