Herbert Smith work email
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Herbert Smith personal email
Experienced Strategic Marketing Consultant with a demonstrated history of working in the advertising and tech industry. Skilled in Art Direction, Leadership, Digital Marketing, Copywriting, and Marketing Strategy. Strong marketing professional graduated from Hampton University.
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Experiential DirectorSocial RenaissanceDallas, Tx, Us
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Sr. Partnership ManagerAmerican Airlines Jul 2021 - PresentDallas-Fort Worth, Texas, Us• Led company wide negotiations between multiple Fortune 100 companies, reporting and presenting directly to senior leadership • Negotiated commercial terms to gain a 15% profit increase, resulting in over $10 million revenue increase YOY. • Manages multiple 8 figure revenue accounts, by coordinating synergy meetings with interdepartmental teams and C-suite leadership to gain buy-in, sync strategy and objectives, and facilitate collaborative timelines of deliverables.• Oversees 7 figure marketing budget, translating to 12% CTR, 10 million impressions, and 20% conversion rate on one campaign alone. Outperforming revenue projections by 17%. • Uses data analytics to monitor and review overall partnership performance to project revenue and make adjustments to gain incremental increase in profitability. Incorporating the use of SQL to pull and analyze data.• Prospects potential partners, negotiate mutually beneficial commercial terms, and onboards new strategic partners. Becoming fully entrenched in the deal strategy and performance. -
Business Development ManagerAt&T Jul 2019 - Jun 2021Dallas, Tx, Us• Led strategy for acquisition, management, and revenue growth for business accounts.• Served as industry expert to discover, propose, and implement essential businesssolutions.• Closed approximately $20-30k in new business monthly.• Contributor to the department responsible for 25% of a $143 billion dollar revenue stream.• Consistently earned President’s Circle (monthly top earner) honors. Meaning I ranked inthe top 10 percentile of 1,500+ eligible employees.• Worked with interdepartmental stakeholders across the company to address businesschallenges.• Used data and analytics to find strategic business solutions. Utilizing multiple tools andresources including Salesforce (Classic and Lighting). -
Strategic Account ExecutiveMcclatchy Nov 2017 - Oct 2019• Responsible for planning of account direction, goals, timelines, and maintaining an average ROI of 10:1.• Managed and grew accounts with an average budget of $1.5 million.• Oversaw accounts across a region of 4 states, and millions in revenue.• Grew individual business account $278,000 in under 6 months.• Led strategy creation, implementation, and management of business and marketingsolutions.• Aligned the organization and talent to deliver on company goals and KPI’s.• Main liaison between internal stakeholders and external partners, to gain buy-in and inform account direction.• Presented to and dealt directly with C-suite executives.
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Project ManagerAllover Media Sep 2016 - Oct 2017Responsible for management of advertising accounts within segmented area of Dallas. Duties included client acquisition, building strategy on best advertising method/platform for brand, ad buys and placement including indoor and outdoor, and quality assurance and moderation.
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Digital Marketing ConsultantYp / Yp Marketing Solutions Jan 2015 - Aug 2016Atlanta, Ga, UsResponsible for acquisition, management, and revenue growth of advertisingaccounts. Serve as an industry expert to educate decision makers in SEO,New Media marketing, digital target market segmenting, and marketingstrategy.Developed and executed branding strategy to increase company web traffic by 40% -
Copywriter/StrategistAlchemic Oct 2010 - Oct 2014Responsible to crafting voice and advertising strategy for various brands. Project manager serving as liaison to client to ensure clarity of goals, quality,and adherence to deadlines.Created content and used social listening tools to manage social media platforms to reach brand/revenue goals.Assisted in growing social media brand reach 242% in a 3 month time.Managed New Media networks that held a retention rate of 97.8% and showed steady growth over a 2year time frame.
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CopywriterMetathinq - The Marcus Graham Project Jun 2010 - Aug 2010Portland, Ct, UsSelected to take part in intense internship where participates createdpseudo advertising agency working on real accounts such as AT&T, to giveextensive first-hand experience.
Herbert Smith Skills
Herbert Smith Education Details
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Hampton UniversityMarketing -
Hampton UniversityMarketing
Frequently Asked Questions about Herbert Smith
What company does Herbert Smith work for?
Herbert Smith works for Social Renaissance
What is Herbert Smith's role at the current company?
Herbert Smith's current role is Experiential Director.
What is Herbert Smith's email address?
Herbert Smith's email address is he****@****att.com
What schools did Herbert Smith attend?
Herbert Smith attended Hampton University, Hampton University.
What skills is Herbert Smith known for?
Herbert Smith has skills like Tone Of Voice, Creative Direction, Digital Copywriting, Advertising, Social Media Marketing, Marketing Strategy, Content Development, Seo Copywriting, Branding And Identity, Brand Management, Brand Development, Digital Marketing.
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