A branded product, program or experience should be impactful. It should be lasting. It should communicate your values and vision.For over 20 years we have worked closely with thousands of clients to develop cost effective, lasting and impactful branded solutions.

PROXIMITY - Simple Secure Effective. PROXIMITY's is an authentication and credential management solution designed to deliver an amazing consumer experience backed by our patented Peer Identity Verification protocol.

We are experts at solving problems. We work hands on with our clients to develop a clear and strategic vision, while enhancing corporate culture and improving sales, operational efficiency and overall corporate value. With over 20 years of experience, we deliver a unique perspective to our clients goals and challenges.

Oversaw sale and integration of SPRI to Gaiam, Inc.. Directed full-cycle product development and global manufacturing initiatives, development and product launches, Reebok and Gold’s Gym licensed goods. Drove brand identity message of value through continuous product quality enhancements.Increased stockholder’s equity, achieving sale of SPRI to Gaiam in 2008 at a price approximately 25x EBITDA. Prepared and pitched the sale of the business to 6 organizations including private equity, strategic partners and corporations. Readied current ownership for the emotional and logistical process of the sale, working diligently to ensure them a smooth transition into retirement. `Positioned company for future sale with implementation of strategy enhancing SPRI’s equity through improved brand value and identity in the Sporting Goods marketplace. Successfully championed and delivered higher-quality products in ultra price- competitive, commoditized marketplace, sustaining business growth.Successfully integrated SPRI business into Gaiam within 6 months of acquisition, assimilated all back office initiatives into corporate structure including accounting, purchasing and distribution.Increased revenues 150% from 2000 to 2011 in a challenging economy and consistently grew the business every year. More than doubled the revenue of SPRI from 2008 to 2016 prior to selling the business to Sequential Brands.Achieved “Best Selling Category Brand” by specialty fitness dealers for 8 consecutive years (2005 to 2012), by authoring brand and marketing strategy, implementing sales and service methods and leading in product innovation. Voted “Best Specialized Equipment Supplier” in 2006 by the professional fitness industry.Captured market share and improved profitability by identifying expansion opportunities and negotiating global distribution strategies with partners in Europe and Australia, manufacturing opportunities in Mexico, design and manufacturing opportunities in Asia.

Drove overall vision, strategy and operations. Built the business from 7 to 45 employees, successfully changed organization culture to support newly created business structure and attract stronger talent to drive new initiatives. Developed and implemented new processes and created multiple departments including finance, fulfillment, purchasing, customer service, marketing and sales force.Established financial reporting structure, analytical review of key ratios and statistics, and annual financial statement review. Created budgeting and forecasting models and procedures, established financial goals for executive decision-making.Achieved retail leverage and consumer preference by focusing on the company’s commitment to the professional fitness industry. Drove brand and product familiarity by achieving several million active (use of product in a facility) and 10 million visual (product recognition) impressions per day.Defined, increased value and visibility, and promoted the brand with a new marketing and creative strategy which introduced the unique SPRI brand name on every product, as well as on all product labeling, catalogs, sales collateral and retail packaging.Increased brand recognition through advertising, media exposure, public relations and the Internet, promoting quality, innovation, heritage, superior service and integrity. Implemented a sales strategy focusing on overall category development and management, 1st fitness accessories company to “brand block” - create uniform packaging and build a wall for all accessories - enabling greater accessibility of the brand and products and allowing customers to choose greater numbers of products.Leveraged media network to access hundreds of thousands of dollars of media coverage, advertising, and brand awareness with no increase in direct expenses. Negotiated collaborative opportunities with noted lifestyle experts, best-selling authors and successful weight loss television programs.

While still serving as the President and CEO of SPRI, was responsible for over $100m of revenue and key account relationships prior to the successful sale of the entire GAIAM brand portfolio to Sequential Brands in July 2016 at a price slightly less than 1- times trailing 12 months sales. All brands were subsequently licensed to a few different partners, significantly changing the operating structure, which led to my decision to leave the organization in July 2017.

Ores Midwest is a consulting firm that specializes in the sales, implementation, and training of mid-market accounting and ERP software solutions. As Principle Consultant, directed comprehensive implementation process including planning, installation, migration, training, and cut-over support. In addition, consulted clients in overall business strategy including accounting process and procedures, financial statement preparation and analysis, budget preparation, and financial statement analysis. Certified in Mid Market ERP, Payroll, and Accounting software. Increased revenues 15% annually over 3 years.

Provider of food and beverage concessions, novelty and apparel sales, restaurant and stadium club operations as the exclusive catering service for the United Center in Chicago, Illinois.Managed annual budget process and preparation and oversaw accurate financial reporting of over $30 million in revenues and operating expenses. Managed staff of 6 accounting staff.

TCA owns/operates 40+ clubs throughout the United States, employs more than 2,200 people and designs/manages corporate headquarters’ fitness centers for leading companies including McDonald's, General Motors and Kraft. Managed four staff accountants responsible for the day-to-day and monthly accounting of over 20 health and fitness facilities. • Overall Club Operations and Facility Management • Budget Preparation and Analysis• Monthly Financial Statement Preparation and Analysis• Fiscal Year End Audit Preparation• Daily Cash Management and Reconciliation• Information Systems Implementation and Design• Established Accounting and Cash Management Procedures for New Club Openings.