Strategic marketing services. Providing organizational support in all facets of marketing from collateral development to complete brand management. Assisting companies in achieving their vision and growth potential. If they can envision it, EnvisionIt Strategies can help bring it to life.

Sales manager. Enhanced relationships and increased revenue with existing accounts. Assessed the region for potential end user distribution and determined its viability as a self sustaining territory.

• Managed uniform clothing programs at 16 accounts serving telecommunications, security, food service and government markets. • Directed a staff of account executives responsible for one or more programs. • Directed program performance toward achieving company goals. Managed profit and loss, product development, inventory levels, sales forecasting, order fulfillment, and customer satisfaction.• Recognized by corporate leadership for expertly managing AT&T and TSA programs.• Developed, designed and implemented two successful websites with online ordering capabilities. • Communicated and coordinated with customer and internal stake-holders that included e-commerce, marketing and information technology departments. For BellSouth, effectively rolling out the new website to an employee base of 9,000 resulted in a 90% conversion from paper and telephone ordering systems to web-based orders. Eliminated traditional print/paper catalogs within 3 years. • Enhanced and maintained company relationships with AT&T, Transportation Security Administration, BellSouth Telecommunications, Brinks Security, Chili’s restaurants among others through focused communication between multiple VF Imagewear client-support groups and the customer. Ensured customer performance expectations were met and exceeded.

Vice President, Marketing• Led Nautica Footwear marketing effort including strategy, advertising, catalogues, visual merchandising, packaging, sales support materials, trade show presentations, media relations and consumer service.• Developed plans for a business unit that achieved over 100% growth in sales volume annually since its inception in 1992. • Developed comprehensive consumer brand awareness strategies that included in store, at home and away from home impact. Developed communication channels between Nautica Footwear (franchisee), Nautica, Inc. (franchisor) and retail customers. Designed and executed all advertising, retail fixtures, trade show booths and catalogues, including writing copy. • Redesigned the Nautica Footwear in-stock catalogue in a way that enhanced the company image while simultaneously presented product in a more detailed and user friendly fashion. Recognized with an “Addy” award for consumer catalogues. Sales and Marketing Manager • Led the sales and marketing efforts in successfully launching a new brand of men’s designer footwear to the marketplace. Sales efforts included all key account presentations, assembling, training and managing an 18 person sales force, and sales forecasting.• Wrote and presented to the corporation all strategic plans and positioning documents.• Directed the sales efforts and developed strong relationships with the country’s major department and specialty stores at both the corporate and store group level. Included Dillard’s, May Co., Federated, Belk, Dayton-Hudson-Marshall Fields, Nordstrom and Jacobsen’s.• Produced the “Matterhorn” print ad which won an “Addy” for consumer advertising.

• Developed and implemented a selling school for retail sales people. • Designed and administered a training and orientation program for new wholesale territory managers. • Represented Johnston & Murphy at semi-annual Men’s Fashion Association meetings. • Conceptualized and facilitated window displays for the 100 Johnston & Murphy retail stores.• Wrote and presented “Winners Have the Highest Aspirations,” a selling school for retail associates in the footwear area that became nationally recognized and widely sought after by shoe retailers.• Wrote and produced a twenty minute product information video.