SIX SIX STUDIO is an independent creative agency based in both Shenzhen and NYC. We specialize in providing creative direction and marketing strategies for clients in the fashion, beauty, and luxury fields, utilizing both online and offline channels.Our mission is to offer creative-driven solutions that help our clients bridge the gap between art and commerce. We are committed to providing highly efficient and effective integrated marketing strategies that are tailor-made to suit each client's unique needs.Client list:- NARS - BARON&BARON - STACCATO- BELLE- TATA- KORADIORResponsibilities:- Drive the creative direction for SIX SIX STUDIO, overseeing and managing a 15 person creative and marketing team.- Provide high-level direction, including visual direction, collaboration strategies, marketing & rollout strategies, and branding direction.- Worked as a Creative Director with the NARS China team on spearheading the regional specific campaigns and marketing initiatives.- Consulting on the Chinese market to the NARS Global team and its creative partners. Providing insight on how to navigate Chinese consumer behavior, culture nuances and Chinese social media strategies.- Establish direct communication with client’s marketing team to understand goals, manage budgets, and develop tailored solutions against delivery timeline.- Identify and collaborate with global talents, artists, and partners to implement work that meets client’s goals.- Lead the internal team in delivering solutions through art direction, graphic design, packaging design, motion design, 3D design, sound design, copywriting, marketing, pop-up store & VM directions, and social strategies.- Motivate the internal team through daily check-ins, fostering a solution-seeking culture and mentoring creatives of various levels.

IRIS COVET BOOK is a NYC based art, culture and fashion print and online publication. Since the launch in 2016, the publication had featured artists such as Mickalene Thomas, Tracey Emins, Peter Saul, Laurie Anderson, Nobuyoshi Araki and Misha Kahn to name a few.Responsibilities:– Founding Creative Director of the publication.– Developed and designed the current graphic language, layout, and typography; as well as the physical form of the publication. - Provided day-to-day management and creative direction to the team, collaborate with talents on concept development, research, and editorial content editing.- Established direct communication with talents, agents, publicists, and vendors for casting and hiring appropriate talents, photographers, stylists, and freelancers.- Worked with the internal team and vendors to manage budgets, scout locations, and handle production.- Worked directly with the advertising director to develop strategies for integrated contents. - Conduct copy and photo editing, color proofing and onsite press checks to ensuring consistency.- Utilized new technology and techniques to create unique, interactive, and engaging content in both print and digital formats of the publication.

Clients: V AgencyBaron&BaronCoach TaiwanVogue TaiwanGQ TaiwanMarie Claire ChinaGeorgineDazzle FashionStaccato – Direct communication with clients to understand needs and develop creative solutions.– Direct communication with talents, agents, publicists and vendors. Casting and hiring appropriate talents, photographers, stylists, team and freelancers for shoots.– Manage budgets, scout locations and production.– Travel to locations or studios to art direct photoshoots for editorial features as well as fashion stories.– Hands-on photo editing. Oversee retouching and editing both photo and video content to ensure brand consistency and meet client’s standards.– Execute concept, layout and graphic design that are creative and align with client’s brand positioning. – Color proofing and onsite press check.

Accounts:Donna Karan DKNYDVFNauticaFranco SartoDonna Karan fragrances - Estée Lauder Katy Perry Fragrance - CotyUnder the creative direction of Hans Dorsinville and Trey LairdResponsibilities: - Initially hired as an art director to support the Associate Creative Director. Quickly assumed the lead position following the leave of the Associate Creative Director.- Led the team in rebranding Italian footwear label Franco Sarto, including the creation of new logos, an identity system, brand positioning, application guidelines, packaging design, and a brand book.- Demonstrated creative and strategic thinking on all projects, ensuring solutions met both agency and client’s standards and needs.- Oversaw retouching and editing of photo and video content to ensure quality and consistency.- Facilitated communication between cross-functional groups (account executives, graphic designers, production designers, and researchers) to ensure effective and timely completion of work.

Accounts: Miu MiuVersaceYoung VersaceVersace Jeans Versace Eros Pour Femme FragranceSalvatore FerragamoEmilio PucciErmenegildo Zegna CoutureErmenegildo ZegnaZZegnaDsquared2Dsquared2 UnderwearDsquared2 Wild FragranceBrian AtwoodGiadaMatchlessArezzoVivaraAddiction by Ayako Under the creative direction of Giovanni BiancoResponsibilities: - Concept, research, design and work directly with Creative Director Giovanni Bianco on all seasonal print and video advertising campaigns. Ensure the creative solutions are progressive and inspiring while aligned with the client’s brand positioning.- Providing creative concepts for photographers including Steven Meisel, Steven Klein, Inez & Vinoodh, Mert & Marcus, Karim Sadli and Jamie Hawkesworth.- Managed a team of designers, retouchers and researchers internally on all advertising projects at the agency. Inspire the team to strive for a high level of creative thinking and solution based execution.- Lead a fully realized concept and design for DSquared2’s new fragrance for men. From initial concept, naming, logo design, bottle design, package design to creating the print and video advertising campaigns.- Facilitate projects and ensure communication between the cross functional groups (designers, retouchers, and researchers) to assure work is completed efficiently

Accounts: Jimmy ChooBrioniJohn HardyPaige DenimMarina RinaldiUnder the creative direction of Alex Gonzalez, Raul Martinez andAssociate Creative Director Martin Sandberg and Matthew Eberhart