Herlinde Hendriks Email & Phone Number

Herent, Be

Brussels Area, Belgium

The key figure between marketing, sales and revenue.- Responsible for the marketing strategy, sales argumentation and positioning of the CCB-products- Provide the market with relevant marketing solutions starting from the needs of the customers, new trends and the positioning and added value of CCB- Gather and create focused sales arguments to support the sales team- Analysis of relevant market information to translate this into creative solutions- Preparing creative presentations and conducting case studies tailored to the customer- Optimize the operational excellence of the business unit and general marketing support- People manager of operational marketing team

Rotselaar

From A to Z responsible for the correct execution of the various research projects in order to deliver an excellent service to customers (have intake conversations, make and keep appointments, presenting results , ..).

Contributes to the image of the sales house and the positioning of the Sanoma brands in the b2b market.- Initiate and commercialise market research, ensure that research studies achieve the objectives- Deliver commercially useful insights to support sales team- Market & competitive analysis and reporting- Implementation of marcom plan; budget and resource planning- Identification of current and future data needs; creation, optimization and automation of data reports and tools- Determination of growth opportunities and develop new products- People manager of marketing development team

Responsible for the marketing and communication strategy of the Sanoma brands on the advertising market. - Maximize advertising revenues of the brands by informing and supporting the advertising sales team , providing them with the necessary sales argumentation and insights- Develop the appropriate multi-client tools: research , commercial presentations , communication tools, ...- Business and market analysis and reporting- Provide measurable communications solutions to advertisers (expertise in media planning , research and impact barometers, customer insights and cross-media communication)

Manages portfolio and initiates and implements the publishing plan and promotional activities for the Dutch Sanoma brands on the Belgian market.

Plans and executes all in store activities, including point of sales materials and promotions, designed to increase presence, visibility and circulation sales of the Sanoma magazines.