Herma Maria Lora, Mba Email & Phone Number

Miami, Fl, Us

Mesa, Arizona, Us

Hands-on, data driven CFO directly responsible for all financial operations, reporting and providing advisory guidance to the Board and CEO in regard to opportunities to maximize company profits, control costs, and achieve growth plans.Oversaw all aspects of accounting operations, including payables, receivables, reporting to internal parties, government regulators and outside agencies, compliance, audit, and tax. Strategically collaborated with CEO through forward-looking modeling in driving accelerated growth launching new service lines generating double digit revenue growth and redirecting resources to high-return service lines. Implemented cost saving initiatives to improve profitability and cash flow.* Changed out medical malpractice insurance resulting in a $500K savings with enhanced benefits.* Slashed medical supplies costs by 20% by negotiating lowest tier pricing resulting in a $3M savings.* Improved inventory controls optimizing working capital, reducing expense of expired medical supplies and obsoletes by $1M.* Accelerated the national footprint of clinical labs increasing revenue by $20M.* Generated $2M in free cash flow by negotiating extended payment terms with vendors.* Initiated a revenue cycle management (RCM) billing audit to maximize billing system functionality which led to improving daily cash deposits by 18.8% and decreasing DSO to 45 days, 20 days improvement.

Miami, Florida, Us

Financial strategic executive partner, responsible for planning, implementing, managing, and controlling all financial related activities of the organization and provide hands-on leadership in the areas of accounting, tax, treasury/banking relations, management reporting, risk management, IT ERP implementation and pricing.* Instrumental in the clean-up of financial statements to ensure an unqualified audit. Managed due diligence for quality of earnings audit to secure an $8m complex bank loan based on EBITDA for a leverage buyout to prepare the company for a Private Equity 30% minority interest raise with a $150M valuation. * Implemented best practice work processes to increase productivity and efficiencies, including dashboards, metrics, KPI’s and direct management of day-to-day accounting and treasury.* Coordinated the implementation of Net Suites ERP, cleanup of balance sheet accounts, ensuring proper functioning of all financial systems and transfer pricing and tax reporting resulting in $2M savings.

Miami, Florida, Us

A member of the executive leadership team managing all financial functions including: accounting, billing, reconciling, budget development and tracking of financial operations, fiscal personnel management. Lead the financial reporting, planning and analysis , treasury, investor relations. Act as the strategic partner to the CAO , CPA, and CEO providing guidance on growth initiatives that result in new capabilities throughout the organization.* Championed strategic transformation of fiscal operations focused on reporting, compliance, internal controls, FP&A, functional program reporting, implementation of workflows and documentation ensuring accuracy and integrity of reporting to Board of Directors and Funders. Actively managed day-to-day accounting and financial operations.* Led due diligence for PPP loan forgiveness of more than $3m and employee tax credits supporting further surplus to create an endowment fund to ensure the sustainability of the agency.* Streamlined month-end closing processes reducing the close cycle timeline by 50% resulting in a 30% increase in accuracy of financial reporting.* Pioneered a gross margin approach to optimize programs and eliminate non-sustainable programs resulting in a positive cash flow of $9M and accumulated surplus of $1.5M.

Amsterdam, North Holland, Nl

Directed strategic and operational finance support to the region and served as core member of leadership team, serving as a business partner to the Regional GM. Led teams in Miami, Mexico, Brazil, and Argentina to identify revenue potential and optimization of key drivers for future portfolio strategy. Assigned to project charters as PMO working closely with PWC & Accenture. * Instrumental in delivering six consecutive quarters of sustained sales growth (+15% FY, NR $122M) and absolute operating income (+18%, +1.6pts improvement as a percentage of NR).* Implemented smart spending to reduce controllable fixed costs by more than $200K.* Chosen by the Global CB CEO as the Co-Pilot CFO for the Mexico Consumer Beauty division turnaround plan resulting in over-delivery of both top and bottom line +$0.6M/NR and +227bps in Gross Margin, +$1.2M in OI with recognition and reward from Global Consumer Beauty CEO.* Champion the integration and transition of Procter & Gamble (P&G) beauty brands ensuring required quality of master data systems and subsequent testing.* Focused heavy emphasis on go-to market business strategy from a distributor to an affiliate model, while optimizing capital expenditures.* Managed preparation of budgets, plans, 5-year strategy, long range plans and forecasts were in line with annual planning cycle, including quarterly revisions in line with corporate requirements delivering a CARG of more than 25% growth.* Collaborated closely with the regional marketing brand teams, trade marketing, sales, and supply chain teams to ensure the efficient and effective implementation of strategies were executed in line with divisional and corporate objectives.

Seoul, Kr

Streamlined financial reporting, compliance, planning, and analysis for global international reporting to Latin American Region, working closely with regional offices in Korea, Brazil, Panama and local branches in Ecuador, Venezuela, and Guatemala (total region $600M, local $150M). Managed audit, tax, and transfer price study, collaborating with external auditors KPMG, ensure reporting complies with US GAAP & IFRS.* Analyzed and recommended to Regional CFO and CEO viable business opportunities resulting in additional sales of $30M Venezuela government project for home appliance line, generating top line growth.* Oversaw budgeting and forecasting, analyzed growth opportunities + $75M upside growth with the launch of cell phone accessories.* Contributed to the increasing credit limit of customers by 264% utilizing Coface, enabling credit approval for new riskier customers while reducing LG risk exposure, supporting sustainable sales growth +$25M.* Improved AR management decreasing DSO by 18 days, reducing overdue AR by $11M.* Efficiently managed overhead expenses, enhanced budget control, negotiated with vendors to obtain the best rates, achieved cost reduction of 37.8%, savings of $500K.

New York, Ny, Us

Retail year 2009 ran the #1 Trend in store +5.6% to Plan, picked up an additional $132,000 in sales outperforming the department (-4% cosmetics & fragrances) and store -10% in a declining retail sales market.•Achieved incremental growth; Spring 2009 retail season ran +3% increase to PY while department was down -7%. Met expectations and increased ranking within store to #2 from #4 in 2008.•Developed promotional plan stressing brand positioning and strategies. Verifiable track record of consistently meeting all goals by infusing team with energy, focus collaboration and accountability.•Recruited, hired, trained, and developed managers and sales associates resulting in higher sales penetration.•Analyzed stock levels to maintain adequate merchandise to meet customer demand and prevent lost sales. Worked closely with district merchant and planner.•Headed business review presentations to high level executives during profile in store visits, demonstrating the ability to evaluate issues, establish priorities and adjust to market direction when necessary.

Paris, Fr

Ensured accurate financial reporting and analysis, accounting, budget, P&L optimization for $200M Travel Retail Americas division.* Spearheaded monthly business review of Luxury Division to upper management to identify risk and opportunities to support strategies.* Implemented SAP ERP system roll out, optimizing ERP features scorecards and KPI tracking tools.* Monitored new product launches, managed effective marketing expenditures to ensure compliance with company policy and worldwide marketing campaigns.* Integrated new LATAM pricing strategy resulting in additional revenues of $3M.* Led gross margin expansion through pricing and customer/product mix optimization +$1.5M upside.

Bachelor'S Of Accounting, Bsba

Master Of Business Administration, Mba, Entrepreneurship/Entrepreneurial Studies