Herman Chang Email and Phone Number
Torrance, CA, US
Herman Chang's Location
Torrance, California, United States, United States
Herman Chang's Contact Details
Herman Chang work email
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Herman Chang personal email
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Herman Chang phone numbers
About Herman Chang
A Product Management Leader with over 20 years of experience in building technology and consumer electronics products. Customer-obsessed; committed to enhancing customer experiences, I have a proven track record of reducing time-to-market and successfully launching revenue driving product lines. My results oriented and mentorship approach drives continuous improvement, and I excel in cross functional team leadership, relationship management, and employee development. Fluent in both English and Mandarin. Areas of Expertise include:▪ Product Management▪ Cloud, SaaS▪ Product Strategy▪ Customer Advocacy▪ Product Marketing▪ Vertical Channel Development▪ RFI/RFP Processes ▪ Product Development▪ P&L Management▪ Customer Interviews & User Testing▪ Pricing & Revenue Modeling▪ Vendor Management & Negotiations▪ Agile, Scrum, PRD, MRD, TRD ▪ New Product Launches - NPL / NPI▪ Go-To-Market Strategies▪ Product Roadmaps▪ Business Development▪ Quality Assurance▪ Budgeting & ForecastingProducts Managed Include:▪ Computer Networking Products▪ Wi-Fi▪ Wi-Fi Access Point▪ Router / Firewall▪ Switches▪ Hub▪ Gateway▪ Access Control▪ Controllers▪ Cameras▪ Sensors▪ Smart Home and Home Automation Devices▪ IoT Devices▪ Consumer Electronics▪ Streamer
Herman Chang's Current Company Details
Herman Chang Work Experience Details
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Director Of Product Management - Consumer Flash ProductsSandiskTorrance, Ca, Us
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Director Of Product Management - Consumer Flash ProductsWestern Digital Sep 2024 - PresentSan Jose, Ca, UsLed the strategic direction, development, and management of the entire consumer flash product portfolio over $2 billion dollars in revenue. My role involved defining and executing product strategy, overseeing category and portfolio management, and driving innovation in flash memory products like memory cards, USB drives, and SSDs. I worked cross-functionally with engineering, marketing, and executive teams to ensure market alignment, product success, and investment strategy for emerging technologies. Additionally, I developed a sustainability strategy and cultivated key technology partnerships to drive co-development projects and ensure market leadership in the evolving flash memory landscape. -
Head Of Connected Home ProductsUniversal Electronics 2023 - 2024Scottsdale, Az, UsSpearhead the development and execution of comprehensive product roadmaps for a diverse range of corporate software services and hardware platforms, from low power wireless SoCs to cutting edge devices like handheld controllers, home sensors, and smart thermostats. Collaborate closely with global commercial teams and strategic customers to address consumer and industry needs throughout the lifecycle of cross departmental, multiregional designs. Hands on involvement in studying emerging smart home and IoT technologies, shaping technology roadmaps, and designing optimized solutions for a seamless connected home ecosystem. Foster collaboration with technology partners, contribute to sales focused product specifications, cost management, and pricing strategies. Define and document detailed product features, functions, and requirements. Manage Engineering and Project/Product Management in initial phases, and support technology introductions and successful global product launches at trade events. -
Director Of Product ManagementWyze 2020 - 2023Kirkland, Wa, UsPioneered the development of the networking and IoT product category from inception. Led hardware product development through Phase Gate process, overseeing EVT, DVT, and PVT stages to production. Orchestrated various meetings, including JIRA user story creation, grooming sessions, backlog reviews, bug reviews, sprint planning, daily stand ups, QA reviews, and beta reviews. Authored PRD, MRD & TRD, guided UX and UI development for consistency across frontend, backend, and DB software. Drove the product vision organization-wide, enhancing collaboration within cross functional teams. Educated and promoted products to customers, dealers, and sales teams, emphasizing value propositions, benefits, and attributes. Hosted annual sales summits and social media events. Collaborated with sales to analyze data, improving understanding of sales trends for effective strategy and resource allocation. Managed relationships with ODM vendors, chipset vendors, and solution providers locally and internationally. -
Sr. Director Of Product ManagementSnap One 2019 - 2020Charlotte, Nc, Us -
Sr. Director Of Product Management - Control4Snap One 2017 - 2019Charlotte, Nc, UsRebuild product management team from the ground up. Drive product vision across organization and improve cohesiveness within cross-functional team and stakeholders across domestic and international offices. Authored and managed PRD, MRD & TRD in an agile environment, managed UX/UI development, ensuring consistency of frontend, backend, and DB software development. Drive hardware product development with NPI (phase gate process) through EVT, DVT, PVT and into production. Hosted and manage meetings such as JIRA user story creation, grooming sessions, backlog review, bug reviews, sprint planning, daily stand ups, QA reviews and beta reviews. Educate and evangelize products to customers, dealers, and sales teams on product value propositions, benefits, and attributes. Host webinars and annual sales summits. Collaborate with sales team to mine data and develop improved understanding of strengths and weaknesses of sales trend in order to drive strategy and allocate resources. Complete monthly visits with dealers and end users to gather UX feedback. Managed OEM/ODM and Solution Providers internationally. Mentor Product Managers, set goals, and deliver 3-year product strategy and product roadmap.
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Director, Product Management (Saas, Cloud)Velocify 2016 - 2016Created product feature roadmaps for communication products. Responsible for P&L of product line; assisted Finance department with pricing. Managed and budgeted engineering expenses. Authored and managed PRD/MRD. In an Agile environment, managed UX/UI development, ensuring consistency of frontend, backend, and DB software development. Educated Marketing and Sales teams on product features and benefits. Supported Sales team by hosting webinars, presenting products and solutions, and developing tier pricing, service fees, and promotional campaigns. Defined PRD/TRD/UX for engineering team, collaborated with cross functional teams, and set priorities for Sprint cycles in an Agile/Scrum environment. Worked with QA to maintain product quality. Co-managed product releases with Client Services team. Supervised implementation of marketing strategies and content.
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Director Of Product Management (Robotics, Drones, Ai)Scitobor Inc., China 2015 - 2016Developed mechanical and human interfacing robotics products and cloud connected robotics products with mobile device management. Supervised creation of multipurpose aerial drones with water submerging capability, including generating PRD/MRD, defining product roadmap, and managing product lifecycle. Completed competitive analysis for new product concepts and led product development, manufacture, and research. Defined go-to-market strategies, price, and value proposition. Responsible for P&L and ROI for products and projects. Sourced manufacturing partners, audited supply chain, and managed OEM/ODM.
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Director Of Product Line Management (Wi-Fi, Switches, Routers, Ip-Camera, Could Services, Iot)Engenius Technologies 2012 - 2015Costa Mesa, Ca, UsDefined product strategy, managed product roadmap, and defined go-to-market strategy. Evaluated relevance of product concepts to meet customer needs, providing development guidance for future solution development. Delivered product launch and sales strategies in various markets. Supervised all marketing campaigns, led creation of packaging and launch kits, and set all strategy, pricing, and promotional activities for Retail, Distribution, and VAR sales teams. Secured positive press by presenting products and solutions to analysts, editors, and reviewers. Mentored a group of Product Line Managers, setting performance goals and individual KPIs. -
Director Of Product Management (Wi-Fi Products, Powerline, Cloud Services, Iot)D-Link Systems 2007 - 2012Irvine, California, UsManaged and successfully launched cloud services and virtualization services as well as a variety of networking products. Developed upsell and tiered services to web based and mobile based applications. Generated PRD/MRD, defined product roadmap, and managed product lifecycle. Performed competitive analysis to drive research and development for existing and new products. Defined go-to-market strategies, pricing, and value positioning for a variety of categories. Responsible for ROI, P&L, and SPI management. -
Senior Product And Business Development Manager (Wi-Fi, Voip, Vowlan Division)Engenius Technologies 2001 - 2007Costa Mesa, Ca, UsLaunched products including IP-BPX, SIP Phone, WiFi SIP Phone, Voice Gateway, WiFi Access Point Indoor/Outdoor, and Routers. Consolidated feedback from internal and external stakeholders to generate PRD.MRD. Ensured product quality and market acceptance through alpha and beta testing. Defined product roadmap and managed product lifecycle. Collaborated with Marketing to define target customers, pricing, and value positioning. Reviewed and responded to RFP/RFI/RFQs. Coordinated product development and manufacturing, sourcing ODM/OEM product from international purchasing office in Asia. Provided product training for major distributors, SI, and VARs.
Herman Chang Skills
Product Management
Wireless
Product Marketing
Go To Market Strategy
Wifi
Cloud Computing
Voip
Channel Partners
Strategic Partnerships
Competitive Analysis
Wireless Technologies
Mobile Devices
Cross Functional Team Leadership
Solution Selling
Telecommunications
Business Alliances
Product Lifecycle Management
Multi Channel Marketing
Channel
Enterprise Software
Saas
Consumer Electronics
Ethernet
Ip
Product Development
Business Development
Product Launch
Demand Generation
Networking
Salesforce.com
Pre Sales
Unified Communications
Strategy
Sales Operations
Mobile Technology
Sales Enablement
Crm
Management
Mobile Applications
Partner Management
Internet Protocol
Leadership
Storage
Account Management
Marketing Strategy
Start Ups
Consulting
Marketing
Integration
Virtualization
Frequently Asked Questions about Herman Chang
What company does Herman Chang work for?
Herman Chang works for Sandisk
What is Herman Chang's role at the current company?
Herman Chang's current role is Director of Product Management - Consumer Flash Products.
What is Herman Chang's email address?
Herman Chang's email address is mo****@****ail.com
What is Herman Chang's direct phone number?
Herman Chang's direct phone number is +162637*****
What skills is Herman Chang known for?
Herman Chang has skills like Product Management, Wireless, Product Marketing, Go To Market Strategy, Wifi, Cloud Computing, Voip, Channel Partners, Strategic Partnerships, Competitive Analysis, Wireless Technologies, Mobile Devices.
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