Jeffrey Herman Email and Phone Number
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Jeffrey Herman personal email
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Servant leader with a broad range of capabilities in loyalty and retention marketing, CRM, operations management, data analytics, and project management. Strengths lie in developing data-driven marketing strategy and leading teams in the implementation and measurement of complex marketing and digital programs. Not only a strategic thinker with the ability to develop an actionable roadmap, but a tactical strategist who can roll up his sleeves and get the work done. As part of my second career pivot, I have shifted focus to allocate more time toward one of my passions, SCUBA diving. I’m a certified SCUBA Instructor and have joined a SCUBA & Swim shop to further my diving journey while continuing to leverage my marketing expertise. I lead our loyalty marketing programs to drive retention of our customer base through the implementation of email and SMS opt-in campaigns. I manage and implement all customer communication. I teach SCUBA diving classes. And I lead diving trips to some of the most exciting destinations around the world. Reach out if you’d like to join me, or were ever curious about diving. Notable brands: Chili’s, Behr, Cracker Barrel, Edible Arrangements, Maggiano’s, DISH Network, Sprint, Boost Mobile, Virgin Mobile, H&R Block, AT&T Broadband, Tyson Foodservice, 24 Hour Fitness, Build-A-Bear Workshop, Sporting KC, Argosy University, Hill’s Pet Nutrition, Invisalign, Shopper Local
Midwest Aquatics Swim & Scuba
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Ow Scuba Instructor/Marketing DirectorMidwest Aquatics Swim & Scuba Jun 2023 - PresentLead retention programs for our customer base to drive loyalty and referral for our various swim and SCUBA programs. Manage email and SMS opt-in programs. OW SCUBA instructor teaching open water and speciality certification classes.
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Director, Engagement LeadAnsira Jul 2022 - Jun 2023St. Louis, Mo, UsAnsira is a data driven marketing technology agency that seeks to build deeper, more effective customer relationships and experiences with consumers and their retail channel partners. Marketing intelligence is infused across all disciplines and executed through digital, direct, marketing automation, media, creative, and retail. Ansira is one of the top 3 largest independent agencies in America and enjoys long term client relationships with Fortune 500 companies across automotive, beverage, CPG, dining, technology, and retail. -
Senior Marketing LeadBoost Mobile May 2018 - Jul 2022Littleton, Colorado, UsLead campaign efforts in support of customer goals for Boost Mobile. Responsible for increasing customer engagement by implementing digital and mobile marketing strategies across channels to drive repeat purchasing, retention, and incremental revenue opportunities. Lead the assessment of existing and potential markets, product lifecycle planning, technical product development, promotional activities, and product launch. -
Director Crm & Marketing AutomationEli Global 2015 - 2017UsLed the development and implementation of CRM strategies and tools and Marketing Automation programs to drive increased efficiency, conversion, and ROI across Eli Global brands. Work with clients on CRM selection, configure CRM modules for lead scoring and lead routing. Built marketing automation campaigns to support lead nurture campaigns that drive conversion along the path to purchase. Developed training materials, trained marketing and sales resources, and served as the point of contact to drive forward additional marketing opportunities. -
Account DirectorQuartermaster 2012 - 2014Led strategic development and program implementations across the web, social media, video, brochures, catalogs, and PR while overseeing day-to-day operations for this boutique B2B agency.
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Account Director CrmWunderman 2011 - 2012Led the business group for a client portfolio in the design, implementation, and measurement of CRM programs to increase brand engagement of customers. Leveraged customer insights to develop data driven marketing strategies that drove processes and results toward increased customer LTV and ROI -
Director Of Direct Marketing ServicesKeypath Education Mar 2010 - Aug 2011Schaumburg, Illinois, UsLed and managed a team of 13 individuals in the development and implementation of all direct marketing programs to drive CPL. Maintained P&L responsibility for a $10M budget. Grew gross profits 20% over budget for FY 2011. -
Account Director CrmBarkley 2005 - 2010Kansas City, Mo, UsLed a cross-functional team of creative, researchers, analysts, and project managers in the design, development, implementation, and measurement of CRM and loyalty programs to drive customer retention. Managed primary and secondary research initiatives and findings including focus groups, email survey development, data append and statistical analysis. -
Senior Manager CrmNoble 2003 - 2005Springfield, Mo, UsLed the efforts to define CRM strategy and database marketing for the agency and its clients and position CRM within overall integrated communications group. Launched shared customer database across multiple food manufacturers and leveraged data insights to drive out reach programs to increase ROI. -
Marketing Manager CrmAt&T 1998 - 2003Dallas, Tx, UsLed the development of marketing strategies to increase customers and revenue through the optimization of data-driven campaigns. Managed customer database and worked with product marketing to identify revenue opportunities, define campaign strategies, and draft integrated marketing programs to decrease churn and drive product penetration. -
Group ManagerWunderman Feb 1997 - Jul 1998Managed implementation of all direct marketing programs, including operational scheduling, direct mail processing, list acquisition, telemarketing operations, response measurement and change management.
Jeffrey Herman Skills
Jeffrey Herman Education Details
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Loyola University ChicagoMarketing -
Syracuse UniversityEnglish
Frequently Asked Questions about Jeffrey Herman
What company does Jeffrey Herman work for?
Jeffrey Herman works for Midwest Aquatics Swim & Scuba
What is Jeffrey Herman's role at the current company?
Jeffrey Herman's current role is SCUBA Instructor / Marketing Strategy / Data Analytics / Operations Management / Project Management.
What is Jeffrey Herman's email address?
Jeffrey Herman's email address is jh****@****att.net
What is Jeffrey Herman's direct phone number?
Jeffrey Herman's direct phone number is +131256*****
What schools did Jeffrey Herman attend?
Jeffrey Herman attended Loyola University Chicago, Syracuse University.
What are some of Jeffrey Herman's interests?
Jeffrey Herman has interest in Children, Cooking, Exercise, Investing, Outdoors, Electronics, Home Improvement, Environment, Reading, Music.
What skills is Jeffrey Herman known for?
Jeffrey Herman has skills like Direct Marketing, Integrated Marketing, Email Marketing, Marketing Strategy, Lead Generation, Digital Marketing, Crm, Direct Mail, Database Marketing, Strategy, Account Management, Leadership.
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