Herman is an all-around team leader with over 15 years of experience in e-commerce technology. He is an expert in building digital storefronts with a customer-centric approach to provide frictionless customer experience and expand with a new set of ecosystem alliances. He is a cross-functional team leader who bridges the gap between business, design, and technology. His in-depth knowledge ranges from the front-end (UX/UI development, design pattern, accessibility, user testing, site merchandising), strategic digital marketing (creative content, SEO, data analysis, consumer behavior analysis, email marketing, personalization), to intelligent site operation back-end technology (customer service, logistics, tax calculation, payment processing, order management system, Amazon marketplace, third-party integration). He is continuously working with new technology to provide the best-in-class customer journey through his work.Specialties:Technical Product Management, Project and Team Management, Front End Web (UX/UI) Development, Responsive Design, Semantic HTML, Accessibility, CSS, JavaScript, SEO, Email Design/DevelopmentPlatform:Salesforce Commerce Cloud (Demandware) / OMS, Service Cloud, Marketing Cloud, Shopify, Google Analytics