www.medchoiceone.comMission Statement:“At MedChoiceOne, we empower confidence. Our mission is to offer patients safe, side-effect-free solutions for skin, hair, and weight, enhancing their well-being and helping them face the world with pride and resilience. We aim to support patients, including those affected by cancer, in reclaiming an active life free from social stigma. We’re dedicated to accompanying them on their journey to rediscover their confidence and joy.”Value Statement:“MedChoiceOne is built on a foundation of ethical responsibility, dedication, and partnership. We believe that business success is defined by doing what’s right. Our commitment to patients, partners, and the community shapes every decision we make. We foster an ecosystem that benefits all in the value chain—clinics, partners, and patients alike—adhering to a philosophy that prioritizes people over profit. We strive to be a respected community partner, providing jobs, supporting families, and helping people rediscover their self-assurance through effective, trusted products.”

As Marketing Director of the O'Key Hypermarkets (77 in Russia, with a sales floor ranging from 4000-10000 sqm) and 21 shopping centres I lead the Promo plan, Content Design & Production, Customer Communications and Private Brands.

Transform and reposition the company from a home alarm & services company to a smart home company. Goal was to rebrand, add smart home product lines and an attract strategic digital eco-system investor. 18 months goals were met and MTS (№1 Telecom company in Russia with 60M subscribers) entered the capital and fully absorbed Gulfstream as part of their digital eco-system competing directly with SberBank and Yandex.

Our property company is now managed with a global approach: with a network of properties spanning across Europe, Russia, and China, where we expect to soon welcome 500 million shoppers yearly; new opportunities appear.In this role, I am putting together, both innovative and traditional, investment projects that aim at increasing the monetization of our assets and capabilities. The idea is to diversify our income sources and lower the risk of being hyper-dependent on purely rental income.

Make our commercial venues "omnichannel-enabled". Our scope went from holistically re-developing our B2C communication infrastructure to providing a set of omnichannel retail-inspired value-added services to our visitors and tenants.We successfully defined and piloted impactful concepts for better customer experiences and bottom-line results. We are now actively scaling those concepts to all relevant business units in our portfolio.

Re-development of advertising media facilities in MEGA family shopping centres.

Access People was founded to professionalize and bring growth to the venue-based advertising market & visual merchandising management by providing tailor-made software & mobile application to focus on such issues.With the understanding that stores and shopping centers are the destinations where consumers spend the great majority of their shopping budgets and these shopping destinations are also where >70% of the consumer purchase decision is made, these venues are certainly effective platforms to advertise.Access People's key goal is to provide space owners (retailers and commercial real estate owners) with media assets & visual merchandising management strategies, methods, tools and services in order to monetize valuable spaces for an advertiser and effeciently utilize spaces for communication.Access People designed & sold the first of its kind comprehensive software platform and proof-of-placement mobile application for managing venue-based advertising and represented in Russia a unique visual merchandising software (IWD).Professional achievements:1. Team management:5 Moscow-based commercial employees4 Paris-based software developer3 Marseille-based software developer2 Moscow-based digital projects consultants2. Managed >1M euros start-up budget3. Create relationships with:5 international ad agencies4 local ad agencies3 direct multi-million dollars advertisers10 market leading retailers235 shopping centersI know handed over the company to stratetic investors that will undoubtly bring growth and success to Access People in Russia and around the world.

I took this job to turn around the company through effective retail product management and bring the company back to a situation where it could turn a profit.The first step of the job was to implement a system that allowed to monitor profitability by product line and linear meters. The system was designed and implemented successfully within 4 months.The second step was to source more local suppliers in order to smoothen cash-flow by responding quicker to local and seasonal consumer needs. Within 12 months and with 0 investment over 50% of our assortment was locally sourced compared to <15% previously. It immediately help us reduce stock on hand, cash-flow and generate more sales and profits.The third step was to reduce stock on hand of imported goods. Within 18 months it was reduced 3-fold.Profitability increased by 30% and the botton-line returned positive.

Monitoring and response- Home Alarm (Apartments, and villas)- Small and Medium size Business security solutions- Large organizations security systems

Gulfstream is a 15-year old organization, present on the security market in Russia. During these 15 years the organization has acquired great know-how in selecting and installing optimal to high level security systems. GULFSTREAM plays on all market segments: residential, commercial and governmental. Monitoring alarm signals and responding appropriately to emergency situation has become the main direction for GULFSTREAM in Russia, where it currently stands the commercial leader.The company counts over 400 people, has more than 15'000 active clients for monitoring and response in Moscow, Russia. This porfolio until recently mainly consisted of business clients(small businesses and large corporations such as banks and store networks).As a project manager i support the organization in acquiring best available technologies and implementing successful commercial strategies and operations.

Tashir, since 2010 is one of the largest commercial real estate developers in Russia. After its foundation in 1999, it experienced very rapid growth.Already working in the media ventures of the group, as commercial director, i pointed out back in 2007 the attractive source of revenue the sales of our available space inventory inside our shopping centres to advertisers. I explained that if we could offer a single point of contact, a comprehensive and attractive presentation of our inventory, plus an obvious transparent price-list and discount policy we could generate quickly good profits.My proposal was approved and we founded the first-ever in Russia centralized sales team of indoor ad spaces for a portfolio of commercial real estate owners. Today, Tashir operates more than 50 prime venues across Russia under this scheme of management and generates around 20M USD of extra revenue per year.

MediaPlazm – Tashir Group(Media networks & commercial real estate development)Moscow – Russia (August 2007 -> October 2008)Commercial Director*Development of the world’s largest TV network in public transport (1500 screens in total only in Moscow)*I developed and described the advertising opportunities (creative and marketing work) for our clients to understand the usage of this new mass media network.*I interested and negotiate the exclusive advertising management company for the Moscow Metropolitain to enter in deep partnership to sell the advertising time of this new media.

Interactive Media GroupNew media technologies companyMoscow – Russia (2007)Business Director: sales, marketing, BD*Development of media networks based on new technologies- 3D TV in elite restaurants network: Arkadi Novikov, in partnership with World Fashion TV. (Moscow)- Interactive Floors in Moscow Shopping Malls (Moscow)- 3D TV in Azbuka Vkusa (Moscow)- MotionPicture - Ad Video Effect in Metro and Train Tunnels

Trivisio Prototyping GmbHNear-the-eye digital display solutions Moscow – Russia (2005/2006)Marketing Consultant to the Managing Director *Market Applications Identification*Strategic Business Partners Development The company was developing near-the-eye display technologies such as the helmet and interactive video information system of RobotCop or Terminator.My job was to find partners in software or other compatible equipment to have a bundled product that would be a ready-to-use out-of-the-box solution to industrials for maintenance, and production control.The idea was to guide a non-skilled individual to perform highly experience maintenance engineering work. The individual is guided by video manual placed in front of his eyes that also follows every step of each task interactively because of recognition smart camera and CPU system.

Halliburton / Kellogg, Brown and RootService to Oil & Gas industryMoscow-Russia (2004) Kharyaga Oil Plant (Komi Republic - RF)International Procurement Officer *Procurement Operations from international suppliers *Procurement Efficiency Analysis and Optimization

ATOFINAChemical products production and salesMoscow – Russia (2003)Trainee *External growth opportunity analysis in Russia

Oil&Gas international trading companyMoscow – Russia (2003) Trainee*Database creation and reporting tool development for a fast response project to the HQ in Geneva.