Herman Watson Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, United States

Kansas City, Missouri Area

Leader of an SMB-Centric full service Digital Marketing Agency. Focus includes Pay-Per-Click Campaign Management, SEO Services, Social Media Management, Website design and hosting, Market Research, Insights & Analytics, Branding, Reporting, and Marketing Budget management.

Kansas City, Missouri Area

The role requires combining research, strategic thinking, and a deep understanding of consumer behavior to create effective marketing and advertising campaigns. Strength in digital marketing, analytic thinking, and the ability to distill data into insights for clients. - Love for research & data.- Understanding of digital channels, multi-channel brand strategies, and implementation- Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration- Lead primary and secondary research- Develop client-focused intelligence gathering and insight development to guide program strategy- Generate market trend anallyses- Lead creative briefing process and development of insightful and inspiring creative brief- Ensure tactical plan achieves client objectives and strategies- Provide team/customer ongoing competitive assessment and industry news relative to consumer segments with implications

Kansas City, Missouri, United States

The creation of this role included management of marketing and sales personnel. Tasks included competitive research, industry insights, and content creation at every level of the business from case studies & website content to sales talk tracks & presentation creation. Developed all internal and external messaging including partner messaging standards for partners, partner acquisition emails and training materials. Built outreach and communication strategies for direct and partner acquisition. Lead all enterprise discovery presentations and analysis presentation framework. Efforts resulted in +200 new clients in first year, more new partner acquisitions, email campaigns maintained open rates above 33%, sales maintained above 70% close rate.

Las Vegas, Nevada Area/ Kansas City

NS8 provides behavioral analytics, real-time user scoring, and global monitoring to both protect against fraud and give platform based eCommerce merchants better insight into their real customers.

Leawood,Ks

Selected to lead the operations, client communication, campaign management, client retention, recover missed billing issues, and much more for Sweet Spot Marketing. Tasked to rebuild confidence and trust with both direct clients and Affiliate partners for PPC campaigns ranging from $500 per month to greater than $25,000 per month. Assisted with internal resolutions for split reporting issues with campaign billing and flight dates. Was able to introduce and enhance client experiences with proprietary software for client understanding of their digital ecosystem - pulling out insights for stronger ROI for marketing budgets. Website build and Content creation, fully understand website analytics and update reporting for clients Bing and Google performance Monthly recap. Present Competitive landscape and analysis to clients with the insights necessary to garner greater results from Advertising in low cost high volume channels. Conduct Industry and business research for clients to develop and present overall Marketing Strategies.

Overland Park, Kansas

Duties included Proactive prospecting C-Suite executives and decision makers to consult about their IT Infrastructure. Conduct an analysis of the full scope of their IT Infrastructure and staff to introduce the cost savings and benefits of utilizing Managed IT as a service. Stay up to date with the latest in Tech infrastructure and Microsoft products to deepen conversations with Executives about safer alternatives to current internal IT resources, hardware, software, and services. Understand and introduce Microsoft Dynamics CRM as an alternative to dated or newly needed CRM tools.

Overland Park, Ks

Outside B2B sales. Responsible for meeting face to face with Business Owners, CEO's, CTO's, Boards, etc. and evaluating their current Telecommunication setup and propose TWCBC services for internal consideration. Effectively communicate and understand Network infrastructures, Security systems and devices, telephone system compatibility, and method of delivery over Coax, twisted pair, or fiber. Maintain an actively engaged funnel of prospects and continuously inform new and existing prospects of new services, rate changes, bundled service offerings, construction projects and IRR metrics for new construction build outs. Find, grow, and maintain strong relationships with personal vendor partners to enhance their service offerings and remain competitive with businesses looking for new or enhanced services.

Overland Park, Ks

Business to Business sales by calling on C-level executives from companies ranging from 50 million in sales upwards of 20 billion in sales volumes. Prospecting and cold calling 40 to 50 clients per day to bring a solution to company’s small parcel auditing needs.

Metairie, La

Tasked to take on the responsibility of increasing the sales of a store that was in a three year decline. Recruit and train a full staff of new employees to properly perform the day to day functions of the business.

Metairie, La

Selected to manage and improve a market with consistent declining sales, with the use of my personal influence, charisma, knowledge, and recruiting ability to enhance overall store sales, appearance, and community image. Scope of responsibility included recruiting, training a commissioned sales team, merchandising, loss prevention, customer relations, relationship building, performance reviewing, maintaining an effective payroll, and enhancing daily business transactions.

Bachelor'S Degree, Marketing

Activities and Societies: Executive V.P., American Marketing Association (2003-2004), Nomination for the Charno award Track & Field.

High School, General Studies

Activities and Societies: FCA, Track & Field, Football, Etc.

High School, General Studies