Hermes Ma

Hermes Ma Email and Phone Number

Sr. Director, Head of Performance Marketing, Greater China and Japan and S. Korea @ Merkle
Shanghai, CN
Hermes Ma's Location
Shanghai, China, China
Hermes Ma's Contact Details

Hermes Ma personal email

n/a
About Hermes Ma

Subscribe to WeChat account - 'digital-marketer' for my thoughts, views, and opinions.About Hermes Ma:Digital marketing consultant with two decades of experience in delivering high-ROI online advertising solutions in China and APAC.Web analytics coach, guest blogger of Baidu Webmasters, columnist at SearchEngineLand.An expert in developing and creating complex digital marketing projects across languages since 2004.Helped a number of Fortune 1000 Enterprises achieving success in China.A firm believer in the primacy of hard data to optimize customer acquisition channels and maximize conversion effectiveness.Hermes holds a BSc in Computer Science and Technology from Shanghai Jiaotong University, is a native Shanghainese, and speaks Mandarin, English, and Japanese.Key Skills: Thought Leadership, China Digital Marketing, SEM, SEO, Programmatic, Social, Web Analytics, Conversion Rate Optimization, Content Marketing, and e-Commerce.

Hermes Ma's Current Company Details
Merkle

Merkle

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Sr. Director, Head of Performance Marketing, Greater China and Japan and S. Korea
Shanghai, CN
Website:
merkleinc.com
Employees:
6243
Hermes Ma Work Experience Details
  • Merkle
    Sr. Director, Head Of Performance Marketing, Greater China And Japan And S. Korea
    Merkle
    Shanghai, Cn
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  • Merkle
    Sr. Director, Head Of Performance Marketing, Greater China / Japan / S. Korea
    Merkle Apr 2020 - Present
    Columbia, Md, Us
    Manages a team of 40+ digital professionals across Shanghai, Beijing, Guangzhou, and Nanjing that serves dozens of Fortune 1000 clients.Achieved YoY revenue growth of 47% in 2022, accounting for 30% of Merkle China's business.
    View
  • Merkle
    Director, Head Of Performance Media, Greater China / S. Korea, Planning & Media
    Merkle Apr 2018 - Apr 2020
    Columbia, Md, Us
    View
  • Merkle
    Senior Manager, Performance Media, Greater China / S. Korea, Planning & Media
    Merkle Oct 2016 - Mar 2018
    Columbia, Md, Us
    Oversee the digital media services of Merkle in China including offerings of SEM, SEO, Display and Social.Build the thought-leadership of Merkle for marketing in China through content, speeches, social and webinars.Acquired quality clients for Merkle China.Established the SEO capability of Merkle in China.Manage a team of bi-lingual China digital experts.Serve a list of Fortune 1000 brands (retail, high-tech, travel, entertainment, finance, etc.) with digital strategies in China.
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  • Merkle
    Manager, Media Platform Optimization, Agency Services
    Merkle Nov 2015 - Sep 2016
    Columbia, Md, Us
    Responsible for managing the Display team in Media Platform Operations and Media Analytics. Developed automation tools for trafficking and QA with DFA/DCM Rest APIs.Transited to Search team in May 2016. Oversee the Merkle Baidu/Naver operations since then.
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  • Meta4 Group
    Key Account Manager
    Meta4 Group Apr 2009 - Nov 2015
    Responsible of the conventional contact with 200+ WorldFriends Networks Partners worldwide.Managing Top 20 WorldFriends Partners in Japan, Singapore, Australia, Hong Kong, Taiwan, Thailand and China.Key Accounts include Tencent QQ International, Metropolis.co.jp, CityWeekend, Shanghai Daily, China Times, Japan Today, Japan Zone, Japan Guide, Singapore Expat, AkihabaraNews.Working with Top 20 WorldFriends Partners on web analytics, marketing strategy and conversion funnel optimization to maximize the revenue.
  • Meta4 Group
    Business Development Manager
    Meta4 Group Dec 2007 - Nov 2015
    Business development in Greater China, and global English market. - Acquired quality partners including Tencent QQ, CityWeekend, Shanghai Daily, UrbanAtomy, eChinaCities and nCiku that generated revenue over a million USD.- Collaborated with payment gateways and managed the online transactions.
  • Meta4 Group
    Director Of Marketing
    Meta4 Group Dec 2007 - Nov 2015
    Lead the marketing team in SEM, SEO, Social, Email, Content and other marketing activities for WorldFriends and Grove Software:- Operate always-on optimization based on web analytics- Data mining and research, Advertising, Branding strategy.- Strategic Consulting, including business plan & sales strategy development.- Grew the WorldFriends member base from 2 million to 5 million- Conduct as the role of general manager in Shanghai Office- Worked with over 200 affiliates site and maximize the monetization of traffic- Established Marketing strategy of Grove - An SaaS social plugin for enterprises- Built Grove product portfolio, site and whitepaper
  • Alitalia
    Sales Representative
    Alitalia Mar 2007 - Dec 2007
    Fiumicino, Roma, It
     Managed half of accounts of Alitalia in China. Managed corporate website(Alitalia.cn)
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  • China Eastern
    Online Marketing Manager
    China Eastern Jul 2004 - Mar 2007
    上海, 上海, Cn
    Brand development, web site construction, web site UI and advertising revenue. Developed brand strategy and statistics systems, Internet Booking Engine Coordinated construction of www.FlyChinaEastern.com Worked with Google China to manage search engine campaigns
    View

Hermes Ma Skills

Online Marketing Online Advertising Sem Web Analytics Digital Marketing Seo E Commerce Marketing Strategy Business Development Advertising Brand Development Social Networking Start Ups Conversion Optimization Ppc Strategic Partnerships Business Strategy Business Planning Affiliate Marketing Website Development User Experience Online Dating Account Management A/b Testing Search Analysis Search Advertising Online Brand Building New Media Landing Page Optimization Google Website Optimizer Organic Search Internet Entrepreneur Internet Product Development Business Relationship Management Search Engine Optimization Search Engine Marketing Clicktale Website Monetization Android Development Web Development Display Advertising

Hermes Ma Education Details

  • Shanghai Jiao Tong University
    Shanghai Jiao Tong University
    Computer Science And Technology

Frequently Asked Questions about Hermes Ma

What company does Hermes Ma work for?

Hermes Ma works for Merkle

What is Hermes Ma's role at the current company?

Hermes Ma's current role is Sr. Director, Head of Performance Marketing, Greater China and Japan and S. Korea.

What is Hermes Ma's email address?

Hermes Ma's email address is he****@****sma.com

What schools did Hermes Ma attend?

Hermes Ma attended Shanghai Jiao Tong University.

What skills is Hermes Ma known for?

Hermes Ma has skills like Online Marketing, Online Advertising, Sem, Web Analytics, Digital Marketing, Seo, E Commerce, Marketing Strategy, Business Development, Advertising, Brand Development, Social Networking.

Who are Hermes Ma's colleagues?

Hermes Ma's colleagues are Patrick Ferraro, Rizwan Shaikh, Sophia Conradi, Michael Leser, Pritesh Patne, Sandeep Soni, Abdul Wahid Shaikh.

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