As the design lead for two groundbreaking AI products, I craft intuitive user experiences through behavioural design principles and rigorous UX research. Collaborating with dev and data science teams in an agile environment, we iterate rapidly based on customer interviews and usability testing. Our designs power a cutting-edge decision intelligence platform and a conversational AI assistant, blending human-centred design with innovative technologies.

UX research, defining personas and scenarios, strategy design and web design.

Responsibilities: digital and offset brand identity design, UX research and web UX design (Squarespace).What I have learned: to develop visual communication proposals from the characteristics of my client's business and its target users as a freelance.

Responsibilities: research and development of graphic communication concepts for packaging, creation of copy and storytelling for graphic pieces and social networks.What I learned: to take graphic communication decisions based on research. Apply storytelling techniques to design presentations.

Responsibilities: design posters and graphic identities for cultural projects developed by the organization.What I learned: use graphic resources to generate visual communication. Working with different digital file formats and their preparation for offset printing. Working in teams in a multicultural environment.

Responsibilities: organisation and execution of educational activities oriented to the three children (3, 5 and 8 years old) of the Hespe Family.What I learned: actively listen to the needs of three young children and negotiate with them how to meet them by orienting them to the learning of values. Using drawing, nature exploration and play as ways to build complementarity and empathy towards each other. Learning to communicate in a familiar German-speaking environment. To investigate a cultural context using interviews and participant observation (Ethnography II Practicum of the Bachelor's Degree in Social and Cultural Anthropology).