Business Manager
Current- Lead a team of two experienced sales representatives, achieving sales targets and enhancing team performance.- Developed and implemented a custom ERP system, streamlining operations and improving data management.- Executed strategic marketing and commercial initiatives, increasing brand visibility in both B2B and B2C segments.- Managed relationships with customers and distributors, providing comprehensive training and support through digital and physical channels.- Designed and produced marketing materials, including brochures, flyers, and digital content for social media and product launches.- Coordinated participation in trade shows and exclusive events, showcasing products and engaging potential clients.- Optimized payment and receivable processes, improving cash flow management. - Negotiated contracts with suppliers, ensuring favorable terms and cost efficiencies. - Analyzed market trends and customer feedback to develop and refine product offerings and marketing strategies.- Implemented crisis management strategies, effectively handling internal and external chal- lenges.- Increased customer satisfaction through proactive follow-up and personalized service. - Oversaw budget management, ensuring the efficient allocation of resources for marketing and operational activities.