Hernan Ramirez Email & Phone Number

Seattle, Wa, Us

New York, New York, Us

New York, New York, Us

New York, Ny, Us

- Led high-performing data analyst team: Provided leadership, mentorship, and professional development for a team of analysts, fostering growth and ensuring successful project delivery across multiple accounts.- Championed data-driven decision making: Collaborated with strategy and creative teams to integrate data insights throughout key project phases, guaranteeing alignment with client performance, learning, and reporting objectives.- Streamlined reporting processes: Reduced turnaround time for stakeholder reporting from 2 weeks to 1 by creating interactive Tableau dashboards and Adobe reports, enabling efficient extraction of key information for creative asset optimization and site performance tracking.- Enhanced client service: Partnered with external agencies to develop a centralized database and marketing performance dashboard for a major client. This solution empowered the client with effortless access to all marketing, site, and sales data in a single location.- Cultivated a culture of learning: Oversaw project measurement and learning plan development, fostering a data-driven approach for clients. This included data discovery, validation, report building, and comprehensive insights reporting.

New York, Ny, Us

- Leveraged user insights for experience optimization: Led site performance reporting for a major Consumer Electronics client. Analyzed user segments and site/purchase behavior to optimize the user experience for both commercial and consumer product lines.- Cross-functional collaboration for successful campaigns: Collaborated with Creative, Media, and Strategy teams for an EdTech client. This collaboration involved crafting marketing campaign plans, building creative assets, optimizing ad performance, and delivering valuable learnings and insights to the client.

Tukwila, Washington, Us

Helping serve my childhood community through a volunteer leadership role

Seattle, Washington, Us

- Empowered informed decision-making: Collaborated with senior analysts to generate data-driven insights for weekly, monthly, and quarterly business reports.- Knowledge transfer and platform expertise: Owned, maintained, and provided training sessions for key reporting platforms like TUNE, Khoros, and Adobe Analytics, ensuring team proficiency.

Seattle, Washington, Us

- Improved data accessibility and efficiency: Created user-friendly Tableau dashboards and Adobe reports, enabling stakeholders to quickly extract key information for creative asset optimization and site performance tracking, resulting in a significant reduction in turnaround time.

Seattle, Washington, Us

As a Marketing Science Intern, my time and role was dedicated to the Internship Project and working on billable client deliverables.My role in the Internship Project involved conducting Social Listening and Research to aid in the creation of a social activation to combat the stigma surrounding homelessness for a local non-profit. Additional roles involved coordinating with the Content Strategy and Media Interns to determine the appropriate communication channels, flight-schedule, and benchmarks for our activation..When not working on the Internship Project, directed my focus to learning the tools used to deliver our work, building client relations, and working on client deliverables. The hours spent on billable client work helped me understand the client's needs, team dynamics, and the nature of the customer loyalty efforts. Deliverables involved analyzing customer behavior on the client’s website; communicating insights to strategy and creative team to deliver actionable and data-informed decisions and results. Notable Contributions: Developed and implemented Macro tool to facilitate faster data extraction; increased employee time efficiency by 20%Tools Learned and Used:Adobe AnalyticsObservePointSpredFastEyeQuant

New York, Ny, Us

Develop and manage project accounts with our local business clients. Collaborate with creative team to identify the client’s research needs and target market communication solutions..

Seattle, Washington, Us

Conducting primary and secondary research for the client to determine the most viable financial products and marketing strategies to capture the target market.

Tukwila, Wa, Us

Coached Soccer at Cascade View Elementary School during after school program.

Bellevue, Wa, Us

Tutored first generation students in business prerequisite classes seeking to obtain their B.A. in Business Administration and transfer to 4 year colleges.