Hernan Torres Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for overseeing audience strategy and technology management, including CDP, GCP infrastructure, Datorama and Envision Platform:• Acted as a marketing solutions expert, collaborating with brand managers and agencies to develop and implement marketing solutions.• Managed audience strategy and technology, optimizing audience performances and ensuring accurate assessments across AB-InBev's portfolio.• Built and managed relationships with key clients and agency partners, driving revenue and optimizing performance through data-driven insights.Achievements: Successfully integrated Insights and Audience teams' strategies, correlating sales data with postal codes and audience segments, showcasing planning success

Bogota,D.C., Capital District, Colombia

In charge of managing audience measurement to ensure digital channel optimization to increase revenue targets.- Developed and implemented a Customer Data Platform (CDP) for all digital channels of AB-InBev Marketing. As part of the implementation team: o Centralized all information via a data decision framework to improve the ROI of marketing investment. o Provided strategic recommendations for the architectural data design based on the data infrastructure of AB-InBev’s marketing teams. o Aligned all data definitions across Inbev’s marketing teams. o Defined business requirements for the creation of KPIs, data dimensions, and measurement parameters. o Performed QA/UAT testing ensuring requirements were met. o Trained users in system capabilities to ensure successful use of the platform

Bogotá, Bogotá D.C., Colombia

Developed new campaign strategies focused on DMP insights from anonymous data collected in digital assets, programmatic campaigns, and 1:1 SFMC activations where the goal was to prove the hypothesis of consumer behavior in digital campaigns.Achievements: Integrated 1:1 communication using Salesforce Marketing Cloud in compliance with new country regulations of the user data agreement and get a digital ecosystem where anonymous and Personally Identifiable Information can combine.● Designed and planning campaigns focused on achieving KPIs according to the brand’s Briefs.● Overseeing the use of data such as cookies, device ID, or PII through all media touchpoints of the user.● Actively worked on generating hypotheses based on audiences’ behavior through campaigns to prove value to brands.Skills: Data Analytics, Campaign Strategist, SFMC, DMP, DSP (Demand Side Platform).

Bogota,D.C., Capital District, Colombia

Implemented the In-House Programmatic service in Colombia, Ecuador, and Peru in order to develop digital strategies with media agencies with an emphasis on Consumer Data collection in a Programmatic environment.Achievements: Build the programmatic service for three different countries and get savings up to 50% in media programmatic advertisement.● Implemented the In-House programmatic service, reporting analysis for three different countries.● Strategy development with media agencies that ensure data capture in the digital ecosystem.Skills: Customer/Client Management, Vendor Relationship Management, Platform Reporting, Solutions Innovation, DSP.

Bogotá D.C. Area, Colombia

Accompany digital strategies and campaign implementation on self-service platforms.Achievements: Developed a dashboard model that shows the efficiency of the digital investments that help to clarify the KPIs for the clients and the account directors.● Implemented and optimize digital campaigns, coordinate external digital media.● Accompaniment of digital strategies planning.Skills: Broad knowledge in Self-service platforms and digital camping implementations.

Ontario College Graduate Certificate, Business Analysis

Especialización En Gerencia Estratégica En Marketing, Marketing/Marketing Management, General

Cine Y Televisión, Cinematography And Film/Video Production