Hernan P. Asselborn Email & Phone Number

Buenos Aires Y Alrededores

I am a results-driven CEO with a proven track record of success in leading and transforming retail businesses. I have a strong passion for the industry and a deep understanding of the challenges and opportunities it presents. I am a strategic thinker with a keen eye for detail, and I am able to translate my vision into actionable plans that deliver results. I am also a highly effective communicator and motivator, and I am able to build strong teams that are committed to achieving success. As a strategic partner to the Board of Directors and my team, I play a critical role in shaping the company's future. My focus is on developing and implementing impactful strategies that fuel growth and prosperity. My day-to-day work is involved in helping and serving the Board Directors, and my Team to develop and implement the best strategies for the company in order to establish the best customer experience, working hard, to professionalize the entire company, establishing new processes in all areas and Business.My Role and Impact: Its Driving Strategic Transformation for Growth focusing on these areas, I directly contribute to achieving the company's strategic goals, including:Increased customer satisfaction and loyaltyImproved operational efficiency and cost reductionEnhanced business retail performance and profitabilityModernization and future-proofing the company through digital adoptionIn short, I am a strategic leader who thrives on collaborating with stakeholders to develop and implement winning retail strategies that deliver a superior customer experience, optimize business processes, and ultimately, drive exceptional

Argentina

Advisor Board Member of a Digital Agency: Helping open and expand new marketsAs a board member of a digital agency, Im help as a crucial role in helping the agency expand its services to the news market. Key contribution areasStrategic Direction:Market Analysis: Lead discussions on analyzing the evolving news landscape, including audience preferences, digital consumption trends, and emerging technologies like AI-powered news curation.Competitive Landscape: Analyze the competitive landscape of digital news providers, identifying opportunities for the agency to offer unique value propositions.Develop a Niche: Help determine whether the agency should cater to a specific news niche (e.g., local news, investigative journalism) or provide broader services across the news spectrum.Monetization Strategies: Explore and recommend strategies for news platforms to generate revenue, including advertising models, subscription models, and content partnerships.Technology Adoption:Content Management Systems: Advocate for the adoption of robust Content Management Systems (CMS) that cater specifically to the needs of news organizations.Data Analytics: Promote the use of data analytics to understand audience behavior, optimize content performance, and personalize news delivery.Social Media Integration: Guide the agency in developing strategies to leverage social media platforms for news dissemination, audience engagement, and community building.Emerging Technologies: Stay informed about and recommend the adoption of relevant emerging technologies like blockchain for secure content delivery or virtual reality for immersive news experiences.Building Partnerships:Strategic Partnerships: Foster collaborations with established news organizations to offer them digital marketing expertise or technological solutions.Tech Companies: Explore partnerships with technology companies that can provide AI-powered tools for news gathering, verification, and analysis.

Argentina

Leading the company's strategy, in order to establish the best customer experience, working hard, to professionalize the entire company, establishing new processes in all areas and all stores. Changing the thinking and scope of the owners directors, to make a digital transformation for achieve the best economic results . Cebra With 24 stores, two opening in process, two distribution centers, 300 employees, Cebra Own factory owner and wholesale distribution chain, as well as designing to manufacture and import Many of its products products in Asia and Brazil.

Argentina

A whole year of new experiences to adopt new points of view and professional knowledge, traveling around Europe in order to deepen knowledge in Management and Technology Skills and understanding EU startup Cross culture. Meeting with great leaders and entrepreneurs in high tech events in Technological Park of Andalusia Green Ray in collaboration with the University of Malaga. Adopt a new mentality in Entrepreneurship field, technology ecosystem and knowledge space that welcomes the most innovative companies. Opportunity to learn and understand about the several EU Region startup Ecosystem Meetings with successful entrepreneurs, investors and government representatives. knowing a new business opportunity and greater visibility, connecting with other key ecosystem leaders Getting to know the main key players in the French, Spanish startup hub.

Argentina

Turn of the company, in order to establish a new corporate group business strategy. Leading eleven areas of the company to achieve the best perfomance in the 170 stores located in twelve provinces of Argentina, proud to raise a possible financial bankruptcy of one of the business units of the group company, and achieve for five consecutive years to be elected By the board of directors to continue as CEO approved by shareholders' meeting due to the incremental results of market share and EBITDA, proud to have been selected 2014/2015 among the 400 CEOs of Argentina by the press and specialized magazines of the sector

Lead the all operations group of Cebra Toys, responsible for 23 business units in AMBA and CABA. In addition, within my permanent responsibilities, I had three functional areas in my charge, marketing, human resources, e-Business, including the development and implementation of the company's expansion plan. Annual turnover 70 million and a total of 200 employees. Share market 10% Reporting the EBITDA of the company, to the Board of Shareholders directly, in the Board performance meeting

Regional Responsibility, I was in charge of the supervision and expansion of commercial units in the province of Cordoba, Rosario, Mendoza and Santa Fe. My main responsibilities were the implementation of the company's business strategies and processes, as well as daily monitoring of the business plan. The C & A brand in my Region. National Responsibility: In charge of new businesses (Electronics) of 20 branches, coordinating and formulating marketing strategies, logistics, pricing, merchandising, product mix and incentives and training and professionalism to the sales force. My permanent objectives and responsibilities were to ensure the development and growth of businesses and the fulfillment of the annual Budget, as well as to exceed the sales and profitability goals of the business units under my responsibility, the development of new strategies and new businesses As well as commercial alliances, besides the selection, development and training of the direct team of work of the units in my charge. Reporting directly to the C.E.O of the company. Accomplishments: I can position my region as a leader in sales nationwide and train middle managers available as replacement cadres for all of Argentina. Responsible for a turnover of 89 Million annually and 300 people in charge.

Commercial Manager 11/2003 - 10/2004 Within my responsibilities were to direct, control and periodically develop the operations of the points of sales to my position. Formulate marketing and merchandising policies throughout the company. Coordinate synergies integrating business operations, with all functional departments of the company. Define the policies, objectives and strategies of the expansion to Mercosur. Identify new business opportunities in the interior and exterior, define trade policy, and human resources. Hire, coordinate and negotiate the entry of different suppliers and strategic partners. Locate potential sales points. Responsible for the communication policy of the company and services contracted branding, press, advertising agency. In addition to supervision and sales development operations of the following company, Yenny bookstores all branches ILSHA Group, Cusp 15 branches. Hotel Sofitel and Sheraton.- Associates in charge 55, reporting directly to the President of the company.- Achievements: Incorporate the Ilsha Yenny group into the portfolio, increasing sales by 25% and increasing exposure in Argentina and abroad.

Retail Manager. In charge of the following branches: Av. Rivadavia, Moreno, Belgrano and Villa Urquiza. Each of them has an average of 150 people in charge. My permanent responsibilities were: the integral management of the business unit, guaranteeing with performance indicators, the four strategic vectors proposed by the company: Commercial administration, people management, asset management, Customer Administration and Management. Achievements I participated directly in the new commercial image of North after the merger with Carrefour successfully redesigning the new lay out of 5 large-area branches. I was selected by the commercial management as a member of the Sales Committee of the region with a team of three Manager to make sales, marketing and merchandising decisions for two years manage to improve up to 50% sales in different categories

Director of Hypermarkets. In charge of the Big Mall of Av. San Juan 4471 and Triunvirato Personnel in charge of each of them: 240. My responsibilities were to manage the resources of the business unit, to overcome the commercial objectives and the growth rate of the same. Responsible for hiring, motivation and training of associates to my position. Also, he was responsible for the quality of customer service and adequate supply of the branch ensure the operation of the category Management and the management of Space management of the unit.

Business Unit Manager In charge of the following stores: Vte. Lopez - San Isidro - Adrogué Boulevard Shopping - Banfield - Talcahuano Cap. Fed. Sub-Manager Business Unit. Suc. Arcos 1914 - Suc. Belgrano. Management Career Plan, internship and management improvement. Achievements This organization was the basis of professional development, obtained five promotions to reach the business unit management. I led with two teams of professionals two store openings located in the south of GBA. I got two major awards at annual employee conventions. Better annual profitability and better participation and growth in perishable areas.

Lic., Comercializacion

Posgrado, Dirección De E-Business Usal - Georgetown University

Executive M.B.A.