Hernan Crespi Email & Phone Number

Burlington, Massachusetts, Us

Develop and execute global marketing strategies that align with business objectives and drive revenue growth.Leverage data-driven insights to create impactful campaigns across multiple channels, including digital, social media, events, and content marketing.Spearhead customer communication management programs that enhance customer experiences, improve brand reputation, and drive customer loyalty.Ensure software and data integrity, develop and manage integrations between different systems and platforms.Collaborate with cross-functional teams, including sales, product, and customer success, to align on messaging, targeting, and lead nurturing tactics.

Burlington, Massachusetts, Us

Led demand generation initiatives that increased qualified leads and contributed to revenue growth.Developed and executed campaigns that drove pipeline growth across multiple channels, including email, social media, paid search, and events.Conducted A/B tests, analyzed campaign performance, and optimized programs to achieve better results.Worked closely with sales and marketing teams to align on messaging, targeting, and lead nurturing tactics.Ensured software and data integrity, collaborated with technical teams to integrate and streamline tools.

Group 1 Software provides software that enhances mailing efficiency, data quality and customer communications.Started the first marketing operation for Group1 Software in Latin America, managing all related initiatives in the region. This includes the development of critical lead nurture streams, marketing communications, marketing dashboards, CRM integration and customer lifecycle management. Built a best-in-class marketing department focused in strategy, innovation and content management in addition to program execution and optimization. Directed 5+ agencies, PR firms, and other vendors. Built and executed marketing budgets of up to 1M. Managed Latin America marketing and communications, including digital marketing, industry marketing managers, partner marketing, PR, social media and product marketing. Developed measurement systems and key performance indicators and monthly metrics reviews. Produced an average of 4M in direct lead to revenue per year, 8M in Marketing Influenced Billing (MIB), and approximately 1000 Marketing Qualified Leads (MQL/YEAR). Conducted deep industry research to identify critical business issues of customer and prospects and developed the “go-to-market” strategy and sales playbooks.

Master'S Degree, Communication And Media Studies

Bachelor, Marketing & Communication