Director, Brand Marketing
Current
Sep 2022 - Present
AeroLeads people directory · profile
Michael H. Email & Phone Number
Brand Marketing Director | Fintech | Growth Marketing | Brand Strategy | Retail Marketing
at
Green Dot Corporation
1 work email found
@greendotcorp.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Marketing Director | Fintech | Growth Marketing | Brand Strategy | Retail Marketing
Location
Houston, Texas, United States
Who is Michael H.? Overview
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Quick answer
Michael H. is listed as Brand Marketing Director | Fintech | Growth Marketing | Brand Strategy | Retail Marketing at Green Dot Corporation, based in Houston, Texas, United States. AeroLeads shows a work email signal at greendotcorp.com and a matched LinkedIn profile for Michael H..
Michael H. previously worked as Director, Brand Marketing at Green Dot Corporation and Senior Marketing Manager at Green Dot Corporation. Michael H. holds Master Of Business Administration - Mba, Marketing from Louisiana State University.
Company email context
Email format at Green Dot Corporation
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*@greendotcorp.com
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Profile bio
About Michael H.
As a Brand Marketing Director, I am passionate about developing and executing innovative marketing strategies that elevate brand awareness and drive revenue growth. With extensive experience in developing comprehensive marketing plans for diverse industries, I have a proven track record of success in building and enhancing brand equity, developing brand messaging and positioning, and executing integrated marketing campaigns across a variety of channels.In my current role, I lead a team of talented marketing professionals in creating and executing marketing initiatives that build brand recognition and drive customer engagement. I am responsible for overseeing the development of marketing campaigns, managing budgets, and analyzing performance metrics to continually optimize and refine strategies.As a strategic thinker and creative problem solver, I am committed to staying up-to-date on emerging trends and technologies to ensure that my team is always ahead of the curve in the rapidly evolving marketing landscape. With a focus on collaboration and teamwork, I am dedicated to fostering a positive and productive work environment that encourages innovation and creativity.Overall, I am passionate about the power of marketing to drive business success, and I look forward to continuing to make an impact in the field as a Brand Marketing Director.
Listed skills include Microsoft Office, Microsoft Word, Microsoft Excel, Powerpoint, and 39 others.
Current workplace
Michael H.'s current company
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9 roles · 17 years
Michael H. work experience
A career timeline built from the work history available for this profile.
Senior Marketing Manager
Oversee campaigns and initiatives to drive acquisition. Own the marketing funnel from the top down to drive awareness, consideration, and conversion of new customers on Green Dot and GO2bank.Lead retention efforts for existing customers. Work closely with our product, brand and customer service teams to identify areas for improvement and experimentation in retaining our existing customer base including retention-based campaigns to drive use and tenure to increase LTV and LTR of the Green Dot and GO2bank products. Lead reporting and optimization. Report on key metrics and drivers of growth and make recommendations based on the data and insights. Develop hypothesis and work through continuous improvement. Partner with marketing managers to act on insights and develop campaigns and initiatives, including everything from ongoing campaigns to drive users down the funnel to special promotions throughout the year.Lead strategy though to execution. Manage the day-to-day marketing execution plans, budget, and deliverables across Green Dot, GO2bank, and Green Dot Network driving growth of new and existing products. Lead positioning, messaging, and overall marketing strategy of White Label products. Develop and execute a wide range of co-marketing campaigns across key verticals and marketing channels from go-to-market planning to launch.
May 2021 - Sep 2022
Senior Manager, Retail Marketing And Visual Merchandising
Create channel strategies including B&M and OOH in support of the overall integrated marketing strategyIdeates, develops and drives go-to-market plans for the specified channels in support of the overall promotional strategy efforts to drive traffic and conversionManage the creative process from concept to completion, providing a strategic brief to the cross-functional teams in order to execute a holistic and successful campaignProvides weekly promotional direction, deadlines and overall creative direction for our internal and external teams for the specified channelsOversees in-store and OOH promotional strategy to ensure brand and promotional messages are being accurately communicatedDrive measurement and reporting for both short and long-term strategies to ensure store evolution successPartner closely with the digital and brand teams to ensure connectivity to in-store evolutionDevelop any research reports and customer insights needed to inform strategyEnsure work is in compliance with legal and brand requirementsLead and propel stores to focus on providing a unique and brand differentiating guest experience through in-store displays, engagement, advertising and communicationEngage guests through an experience that creates a positive, lasting impression of the brand
Feb 2019 - May 2021
Senior Manager, Visual Merchandising
Manage the creative process from concept to completionPartner with internal stakeholders to develop short and long-term strategies to improve the in-store environmentDrive measurement and reporting for both short and long-term strategies to ensure store evolution successPartner closely with the digital and brand teams to ensure connectivity to in-store evolutionDevelop any research reports and customer insights needed to inform strategyPartner with our internal real estate and construction team to bring all in-store designs to life in a timely manner with utmost qualityReview work, troubleshoot and provide feedback to both internal and external teams on all store projectsEnsure work is in compliance with legal and brand requirementsLead and propel stores to focus on providing a unique and brand differentiating guest experience through in-store displays, engagement, advertising and communicationSpearhead bringing promotions to life in store through point of purchase efforts to drive traffic and conversionEngage guests through an experience that creates a positive, lasting impression of the brand
Jul 2018 - Feb 2019
Area Manager - Direct To Consumer, Vm
Reporting directly to the Director of Retail Marketing, liaison to the field for all retail marketing initiatives in market. Responsible for managing all local activations and campaigns as it related to new product launches and major store promotions. Created visual standard guides for all locations each season. Worked directly with Director of Retail Marketing to create market specific collateral to support local initiatives and drive incremental sales. This included banners, graphics, signage, and OOH.
Aug 2017 - Jul 2018
Senior Manager, Visual Merchandising - Us & Canada
Corporate role overseeing all visual merchandising initiatives in Canada. Canada is Saks Fifth Avenue OFF 5TH's first expansion internationally with the first stores opened in Canada in 2016.Cross functional corporate role partnering directly with Retail Marketing, Store Operations, Store Design, External Vendors, and Visual Merchandising teams for all new store locations. Responsible for managing the execution of all visual merchandising activities for new stores.
Sep 2015 - Jul 2017
Regional Visual Manager - South
South Region of Saks Fifth Avenue OFF 5TH. Includes the major markets of Houston, Miami, Atlanta and Dallas. (TX, FL, GA, TN, NC, SC, AZ, MS, CO, TN, KS, MO, LA, OK)
Oct 2013 - Sep 2015
Visual Merchandising Manager
Jul 2012 - Oct 2013
Visual Merchandising Manager
2010 - 2012
~2 yrs
2 education records
Michael H. education
Master Of Business Administration - Mba, Marketing
Louisiana State University
Bba, Finance
Texas State University
FAQ
Frequently asked questions about Michael H.
Quick answers generated from the profile data available on this page.
What company does Michael H. work for?
Michael H. works for Green Dot Corporation.
What is Michael H.'s role at Green Dot Corporation?
Michael H. is listed as Brand Marketing Director | Fintech | Growth Marketing | Brand Strategy | Retail Marketing at Green Dot Corporation.
What is Michael H.'s email address?
AeroLeads has found 1 work email signal at @greendotcorp.com for Michael H. at Green Dot Corporation.
Where is Michael H. based?
Michael H. is based in Houston, Texas, United States while working with Green Dot Corporation.
What companies has Michael H. worked for?
Michael H. has worked for Green Dot Corporation, Mattress Firm, Adidas, Saks Off 5Th, and Jcpenney.
How can I contact Michael H.?
You can use AeroLeads to view verified contact signals for Michael H. at Green Dot Corporation, including work email, phone, and LinkedIn data when available.
What schools did Michael H. attend?
Michael H. holds Master Of Business Administration - Mba, Marketing from Louisiana State University.
What skills is Michael H. known for?
Michael H. is listed with skills including Microsoft Office, Microsoft Word, Microsoft Excel, Powerpoint, Coaching, Succession Planning, Conflict Resolution, and Conflict Management.
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