Lead the development and execution of digital brand strategies across multiple platforms. Drive brand awareness and engagement through targeted social media campaigns.Key Responsibilities & Achievements:- Developed and executed content strategies for corporate blogs and social media, resulting in a 30% increase in leads and a 15% uplift in engagement.- Led the corporate-level social media strategy across LinkedIn, Facebook, and Instagram, achieving a 35% increase in brand awareness and a 25% boost in engagement.- Utilized data-driven insights to optimize social media performance, achieving a 4:1 ROI and increasing key performance indicators (KPIs) by 25%.- Spearheaded cross-functional collaboration with internal teams and external agencies, improving alignment and consistency by 14% across all channels.- Identified and leveraged emerging trends to innovate social media strategies, maintaining a competitive edge and increasing content engagement by 30%.

Led transformative marketing initiatives, including a complete website and brand redesign, driving significant sales growth across North and South Carolina. Spearheaded content strategy across digital, OTT, CTV, and print channels, resulting in a 34% annual expansion in market reach. Treated digital presence as an extension of the sales team, optimizing conversion rates and establishing the company as an industry authority. Also directed marketing for sister company Carolina Basement Solutions, leading to a strategic brand merger to enhance market effectiveness.Key responsibilities included:- Leading website and brand redesigns to enhance market positioning.- Overseeing content strategy across digital, OTT, CTV, and print channels.- Driving market expansion and sales growth through strategic initiatives.- Managing a high-performing team focused on SEO, PPC, GLSA, and digital analysis.- Increasing leads, sales, and revenue while optimizing marketing spend.Recognitions included:- Foundation Technologies Industry Marketer of the Year (2021, 2022, 2023).- Bronze Award at the 44th Annual Telly Awards.

As a Brand Strategist and Account Executive at Arthur Elliott, I played a pivotal role in shaping and executing brand strategies, managing client accounts, and driving creative initiatives that aligned with business goals.Key Highlights:- Brand Strategy & Execution: Led the brand content calendar, developed creative programs, and managed social media efforts to enhance brand awareness.- COVID-19 Response: Implemented a 3-tiered strategy focused on awareness campaigns, effectively positioning the brand during the pandemic.- Campaign Leadership: Led marketing campaigns for NAPA stores, retaining all accounts, and translating leadership directives into actionable strategies.- Client & Account Management: Managed operations for 300 stores, leading campaigns that generated $5M in revenue. Built strong client relationships to drive sales and market expansion.- Creative & Operational Efficiency: Worked closely with the Creative Director to bring the brand vision to life and improved team communication and performance.

Founded and launched Capture Happy Creative in 2011, achieving profitability within the first year. Built a strong portfolio and reputation for delivering high-quality marketing and branding services to a diverse range of clients.Key responsibilities and achievements included:- Digital Marketing & Branding Strategy: Developed and executed comprehensive marketing strategies, including SEO, content marketing, and social media, to enhance brand visibility and client engagement.- Creative Content Development: Provided expert consultation in branding and storytelling, helping clients create compelling narratives through photography, digital stories, and personalized content strategies.- Client Relationship Management: Fostered strong, long-term client relationships through tailored consultations and strategic guidance, resulting in high customer satisfaction and repeat business.- Social Media Strategy: Implemented effective social media marketing campaigns, increasing online presence and engagement for corporate and individual clients.Notable clients included:- Ally Bank- Novant Health- Susan G. Komen Charlotte- The Charlotte Museum of HistoryCapture Happy Creative’s success established it as a trusted name in marketing and creative consulting, known for delivering results-driven branding and digital marketing solutions.

At HopeWay, a non-profit mental health treatment center, I spearheaded and directed digital and social media strategies to enhance brand awareness and drive engagement. I successfully developed and executed a full-scale multi-media marketing plan, which significantly increased online donations and achieved a 75% boost in engagement.Key Highlights:- Digital Media Strategy: Designed and managed digital media campaigns aligned with business goals, ensuring a strong online presence and brand consistency.- Social Media Management: Maintained and enhanced the organization's online voice across social media platforms, effectively increasing engagement and community interaction.- Fundraising Campaigns: Developed and implemented integrated marketing campaigns that successfully increased donations and supported fundraising efforts.- Content Creation & Management: Directed and photographed visual elements to support the HopeWay brand across all digital and organizational collateral.- Cross-Functional Collaboration: Worked closely with cross-functional teams to ensure brand consistency and adherence to organizational policies and procedures.

As the Co-Founder and CEO of The Good Events Group, I led the development and execution of sustainable event marketing strategies that resonated with audiences and promoted eco-friendly practices. I spearheaded the company’s brand vision, created and managed SEO-driven content, and built strong partnerships with clients and vendors to deliver successful events.Key Highlights:- Sustainable Event Marketing: Developed and implemented event strategies focused on sustainability and environmental responsibility, positioning The Good Events Group as a leader in eco-friendly event planning.- Content Strategy & SEO: Managed content creation and SEO strategies that increased the company’s digital visibility and attracted a diverse client base.- Brand Development: Established a strong brand identity that aligned with our mission to promote sustainable living, driving both client engagement and business growth.- Client & Vendor Relations: Built and maintained long-term relationships with clients and vendors, ensuring high-quality event execution and customer satisfaction.- Leadership & Team Management: Led a dedicated team to execute a wide range of events, from planning to post-event analysis, ensuring every event met our high standards of sustainability and client satisfaction.

As the Chief Operations Officer at WeSkill, I played a key role in establishing the company’s strategic goals and driving operational efficiency. I led the development and implementation of innovative learning management systems (LMS) that enhanced the educational experience for users and positioned WeSkill as a leader in the e-learning industry.Key Highlights:- Operational Leadership: Directed daily operations, ensuring alignment with the company’s strategic goals and fostering a culture of continuous improvement.- Learning Management Systems (LMS) Development: Spearheaded the creation and deployment of cutting-edge LMS platforms, improving user engagement and learning outcomes.- Strategic Planning & Execution: Collaborated with the executive team to define and execute business strategies that drove growth and market expansion.- Team Management: Led cross-functional teams, providing guidance and support to ensure successful project completion and operational excellence.- Process Optimization: Identified and implemented process improvements that enhanced efficiency, reduced costs, and improved overall service delivery.