Ana María Hernández Email & Phone Number

United States

Chile

London, Gb

- Lead strategic marketing initiatives to drive growth and engagement across North American events, focusing on lead generation and attendee acquisition.- Plan and execute comprehensive marketing campaigns, including email, social media, paid ads, and content strategies, to promote events and enhance brand visibility.- Collaborate with cross-functional teams, including sales and operations, to align marketing efforts with business objectives and revenue goals.- Manage budgets and partnerships to optimize ROI and ensure campaign effectiveness.- Develop targeted marketing strategies to attract high-value sponsors and attendees, leveraging market insights and industry trends.- Analyze campaign performance using data-driven reporting, identifying opportunities for optimization and innovation.- Oversee team development by mentoring junior marketers and fostering a collaborative environment.Implement creative solutions to enhance attendee experience, sponsorship value, and overall event success.

London, Gb

- Head of Marketing for the LatAm region- Spearhead the strategic marketing and growth initiatives for the Latin American portfolio, driving lead generation and conversion into MQLs, SQLs, and event attendees.- Develop and execute end-to-end event marketing campaigns, enhancing value for attendees and sponsors alike.- Optimize partnerships, manage budgets, and implement data-driven reporting to achieve campaign objectives.- Strengthen sales enablement by delivering actionable insights and streamlining processes.- Mentor and train team members to foster a collaborative and high-performing marketing team.- Innovate and implement creative strategies to maximize event impact and ROI for stakeholder

London, Gb

As the LatAm Marketing Manager for Corinium, I am responsible for the strategic marketing and overall growth of the LatAm Region portfolio. At the heart of this role, I am seeking to turn leads into MQLs, SQLs, and ultimately event attendees across the portfolio. I am also responsible for every aspect of event marketing campaigns. I bring new ideas to life in order to increase the overall value of the event for our attendees as well as our sponsors. I optimize everything from partnerships and budgets to reporting and sales enablement, as well as training and assisting newer members of our team!

Market research and analysis, understanding the market and knowing the key projects for the different industries that are covered.Defining the content strategy for the events, as well as top speakers and government authorities.Business development opportunities, strategy and target profile to achieve commercial goals.In charge of strategic partnerships, media, and government relationships.Promotional digital campaigns through social media.Presenting reports and measurement of each implemented campaign, proposing and identifying improvements.Corporate international relations, negotiating new agreements for strategic alliances and supporting business development.Content and media management.Events logistics.Attendees and audience confirmation.Consulting services.

Miami, Florida, Us

In charge of Partnerships and Corporate Relations for America Digital's 3rd LatAm Congress Project, that was held on July 5th and 6th of 2017, at the Conventions Center Espacio Riesco, Santiago, Chile. Market research and analysis, understanding the market and knowing the key projects for the different industries that are covered.Defining the content strategy for the forums.Business development opportunities, commercial strategy and target profile to achieve commercial goals.In charge of strategic partnerships, media, and government relationships.Promotional digital campaigns through social media.Presenting reports and measurement of each implemented campaign, proposing and identifying improvements.Corporate international relations, negotiating new agreements for strategic alliances and supporting business development.

Vitacura, Santiago Metropolitan Region, Cl

Marketing plan according to each market and product for the Digital Marketing Unit.Market research and analysis, understanding the market and knowing the key projects for the different industries that are covered and defining the commercial strategy for the event.Marketing Commercial Viability development for all events' stakeholders, as well as training sales teams on commercial strategy and target profile to achieve commercial goals.In charge of strategic partners, PR and media plan.Budget management and control.In charge of content, design, and website.In charge of planning promotional digital campaigns and broadcast of blast emailing.Responsible for inbounds strategy as well. Presenting reports and measurement of each implemented campaign, proposing and identifying improvements.Corporate international relations, negotiating new agreements for strategic alliances and supporting business development.

Vitacura, Santiago Metropolitan Region, Cl

Product manager role, planning 2 days conferences that are mainly focused on Energy, Oil & Gas, Mining, Infrastructure, and Telecommunications industries.Market research, understanding the market and knowing the key projects for the different industries we cover.Leading kick off meetings with the commercial strategy for the event.Agenda and SPEX development for all events' stakeholders, as well as training sales teams on the agenda's commercial content and target.Program consolidation with key topics and projects.Defining top level speakers for conferences, managing the invitations and confirmation of these.In charge of closing strategic alliances and media partners for the event.Marketing plan according to each market and product, handling introduction conferences, as well as those who are in a growth or maturity stage.Budget management and control.In charge of content, promotional material, and events website.Teamwork with Sponsorships and Tickets to achieve commercial goals.Coordinate program development during the event.Traveling abroad, depending on the strategically chosen host country for our summit, achieving networking and feedback for productive business.

Vitacura, Santiago Metropolitan Region, Cl

Cincinnati, Ohio, Us

Santiago, Metropolitana, Cl

Highland Park, Michigan, Us

Master'S Degree, Ingeniería Comercial

Master'S Degree, Diplomado En Marketing

Ingeniería En Administración De Empresas Mención Marketing

Administración De Empresas Mención Marketing