Joe Hernandez Email & Phone Number

SUMMARYBusiness Development and Licensing Executive with a result-oriented record of developing and implementing fully integrated brand programs, retail/consumer facing marketing, brand integrity and licensing partnerships.Proven ability to successfully deliver on key corporate initiatives and integrate business and retail objectives across multi-faceted categories. Strong sense of Analytical Thinking, Relationship Building, Project Management and Interpersonal Skills. Continue to establish long-standing business/consumer products licensing partnerships (inbound/outbound) with Disney, Marvel, Lucasfilm, Netflix, Hasbro, eOne Entertainment, Universal, Warner Bros., HBO, Paramount Pictures, Nickelodeon, DreamWorks Animation, Kellanova (formally Kellogg's), IMG, Global Icons, EA, Activision, Microsoft, Capcom, Ubisoft, CAA, Earthbound, Epic Rights, Bravado, BMW, Ford, Mercedes, Jaguar/Land Rover, Caterpillar, Life Is Good, Yamaha, USPS, NFL, MLB, NBA, NHL, Vans, Gap, Uniqlo, American Eagle/Tailgate, Schwinn, Mongoose, GT Bicycles, Cannondale, among others.COMPETENCIESContract/Agreement Negotiation and Compliance, Forecasting, Royalty Reporting, Brand Strategy, IP Acquisitions (Licensor/Licensee), Product Development/Creative, International/Global Licensing, Client Management, Business Partnerships, Agency Relationships and Alliances. Develop and manage all aspects and stage-gates of licensing and merchandising programs and co-marketing/collab. initiatives (long-term experience within both inbound and outbound licensing).CATEGORIES/LICENSED ARTICLESToys, Gaming/Apps, Costumes, CPG, Food & Beverage, Apparel, Footwear, Softgoods/Hardgoods, Collectibles, Outdoor Wheeled Goods (Bicycles, Scooters, Inline Skates, Tricycles, Battery Powered Ride-Ons, Foot-To-Floors, Pedal Cars), Snow Toys, Outdoor Protective Gear, Textiles. SPECIALIZING IN LICENSINGSports, Entertainment, Television Animation, Feature Films/Animation, Comics, Music, Publishing, Gaming, Automotive, Corporate, Mobile Space, CPG, Streaming Content and Pop Culture.

Listed skills include Licensing, Product Development, Brand Licensing, Toys, and 29 others.

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  California State University, Fullerton