Kristina Hernandez Email & Phone Number

Rancho Cucamonga, California, United States

Yucaipa, California

Responsible for generating content suitable for the college’s website and social media channels, including people profiles, event coverage and promotional materialsWork collaboratively with Crafton’s marketing team to develop new, innovative ways to connect with students on campus or through social mediaStay up-to-date on the latest social trends and happenings on campus to deliver timely/relevant information to Crafton students, staff/faculty, and communities servedShoot and edit photos for stories and press materials at the direction of the marketing team’s coordinator/directorResponsible for developing professional relationships with college staff, faculty and student populationHelp plan and orchestrate on-campus events as needed

Moreno Valley, California

Highland, California

Produced and edited copy for casino marketing campaigns, including gaming promotions and giveaways, for Yaamava' Resort & Casino at San Manuel and Palms Casino ResortProofread and provided suggestions to improve or correct grammar, spelling, message content, etc.Assisted with additional writing tasks as directed, including providing web copy for upcoming promotions/events and advertising campaigns for both Yaamava' and PalmsWorked collaboratively with the casino’s production team to ensure work is completed on timeMaintained and developed professional relationships with casino staff and customersAssisted with other duties as needed

Moreno Valley, California

Responsible for promoting the Moreno Valley-based mall via social media (on sites such as Facebook, Twitter and Instagram) and print ads in local and national publicationso Duties included creating and implementing marketing campaigns suitable for all online and print advertising platforms, interact with followers and fellow social accounts, and upload post-event highlights to Facebook, Twitter and InstagramResponsible for coordinating special on-site events year-round that would draw all ages to the mall for fun and shoppingo Coordinating duties included securing raffle prizes from event sponsors (e.g. stores, community groups), set-up ample seating and chairs for guests as well as decorations (if any), and ordering supplies to accommodate demandMaintain positive working relationships with community groups and mall tenants/customersKeep track of marketing-related spending and expenditures, and create reports reflecting credits and balances

Redlands, California

Responsible for coordinating special events hosted by the Association in collaboration with the San Bernardino County Museum, including the nonprofit’s biggest fundraiser of the year, The Bucky Ball, which raised $88,000 on May 19o Bucky Ball coordinating duties included, but were not limited to, securing auction and opportunity drawing items from businesses and organizations within Redlands and surrounding communities; working with party planners to ensure set-up and takedown went smoothly; create and establish event visuals such as PowerPoint presentations and event programsServe as secretary at monthly and bi-monthly meetings with the Association’s board and board of directors and prepare after-meeting minutes to distribute to members following each discussionCreate and develop reports on upcoming events and activities, including an annual round-up of Association-related events and fundingHelp Museum staff maintain a social media presence on Instagram and other related mobile applicationsPrepare proposals for upcoming projects, including the launch of a new website for the Association and other fundraising-related events/activities; grant writingMaintain professional relationships with vendors the Association works with year-round and museum guests at functions such as the Bucky Ball, Dome Talk series and Association members only eventsPerform administrative duties as assigned by the Association’s executive director and board liaisons

Redlands, California

Wrote up to 12 stories a week for the Metro section of the Redlands Daily Facts, focusing on schools, city government, breaking news and other community issueso Stories often published in sister papers, The Sun Newspaper in San Bernardino, Press-Enterprise in Riverside, and Inland Valley Daily Bulletin in Rancho CucamongaFirst on-scene at crucial breaking news stories, from bus crashes to brush firesMaintained several social media sites for on-scene reporting including Facebook, Twitter, Storify and Instagramo Twitter: TheFactsKris (2,054 followers as of 1/23/2018)o Instagram: RedlandsNews (2,600 followers as of 1/23/2018)Responsible for generating content to draw more followers to our social accounts through impactful photos and/or videosEstablished and maintained professional relationships Redlands Unified School District’s Board of Education and other community members and stakeholdersSubstituted as photographer for assignments when photo staffing was limitedSearched through press releases for suitable content/story ideas that would benefit the communityCreated and implemented a “Pet of the Week” feature and pet calendar spotlighting animals up for adoption and pet-related happenings in the region for The Sun NewspaperMaintained calendar items for both The Sun and The Inland Valley Daily Bulletin for their online and print publications Head obituary writer while working as a news assistant for The Sun Newspaper

San Bernardino, California

Wrote up to 10 stories a week to fill three publications: El Chicano, Rialto Record and Inland Empire Weekly (now defunct)Established and maintained page dummies detailing ad placement and page layouto Subsequently filled these pages with relevant content, including self-generated and wire storiesServed as my own photographer while on assignmentFormatted pages for print using QuarkXpresso Additional responsibilities included creating legible headlines and photo captionsHelped establish a “Pet of the Week” feature and calendar spotlighting animals up for adoption and adoption events taking place around the Inland EmpireMaintained detailed reports on advertising profits and paymentso Responsibilities included creating and keeping track of invoices sent to advertising partnerso Record keeping of payments and debits/credits owed

Master Of Business Administration - Mba, Marketing

Liberal Arts, Liberal Arts And Sciences/Liberal Studies