"I truly believe each and every brand has a story and million dollar potential if their story is told right"Passionate eCommerce Brand Manager with experience in brand management, marketing strategy, product launch management, national and international consumer insights, digital marketing communication, and business development. I co-founded Aro, a small ecommerce start-up with global reach, where I led the overall brand development strategy from development to launch (from website brand messaging to imagery and promotion strategies). I have a proven track record of developing and executing successful eCommerce marketing initiatives that drive revenue growth and customer acquisition across a multi-cultural customer base. I have successfully launched and managed multiple eCommerce brands from scratch, built strong relationships with key stakeholders (from CEOs to agency freelancers), and delivered results that exceeded marketing and sales expectations. I am a strategic thinker with the ability to think outside the box to develop creative solutions to small and large branding needs, thriving in fast-paced, ever-changing brand specs. I come to you with a mix of corporate, small in-house brand development, and entrepreneurship- a rare combination of branding success! I have a passion for eCommerce and I am always keeping up with the latest trends and technologies.What I bring to your organization:Digital – Email, Social, Programmatic Display, and RetargetingPersonalization – Segmentation, Targeting, and Customer Journey ManagementCross-Department Branding Strategy – Worked with cross-functional teams and agencies to write briefs and execute plansPromotional Planning – Launched multi-category digital campaignsTechnical Expertise: Shopify | Klaviyo | Mailchimp | Adobe Suite (Photoshop, Illustrator, & InDesign) | Email Campaign Management & Tracking | Social Media MarketingI believe that when it comes to brand marketing, there are no shortcuts—only hard work, research, creative vision, and dedication pay off. Let me do the same for you!