Responsible for the brand strategy, integrated campaigns, and creative excellence of the brands Jobstreet, Jobsdb, Jora, and SEEK across 7 countries in Asia (Indonesia, Hong Kong, Malaysia, Singapore, the Philippines, Thailand, and Vietnam). Recent achievements include double-digit growth in user acquisition and the successful integration of AI tools that resulted in a 99% reduction of the cost to produce small & medium-sized campaigns.

Responsible for synthesizing initiatives across diverse cross-functional teams (product, analytics, growth, CRM, etc.) to deliver better brand consistency and marketing investment ROI. Top achievements include the successful optimization of digital marketing investments (display, search, social media, programmatic, content, influencer marketing, etc.) that led to double-digit growth in brand usage within 6 months, and the redesign of the marketing budget management system that resulted in +76%… Show more Responsible for synthesizing initiatives across diverse cross-functional teams (product, analytics, growth, CRM, etc.) to deliver better brand consistency and marketing investment ROI. Top achievements include the successful optimization of digital marketing investments (display, search, social media, programmatic, content, influencer marketing, etc.) that led to double-digit growth in brand usage within 6 months, and the redesign of the marketing budget management system that resulted in +76% faster and more accurate reporting of advertising and promotional spends. Show less

Responsible for brand transformation and strategic planning in Asia, focusing on 7 markets: Hong Kong, Malaysia, Singapore, the Philippines, Thailand, Indonesia, and Vietnam. This role includes leading the creation and execution of the brand strategy, management of the total SEEK Asia marketing budget, production of regional brand campaigns, leadership of market research and analytics, and driving synergy and best practices across countries.

Responsible for the repositioning and relaunch of SEEK Asia brands in 6 markets (Indonesia, Hong Kong, Malaysia, Singapore, the Philippines, and Thailand) which involved the internal and external launch of a new brand playbook, campaign, and user experience..

Mind Space is social enterprise that invests in community development and the creation of sustainable solutions for a wide range of industries. Top responsibilities include developing growth strategies for all Mind Space business divisions and building marketing team capabilities.

Leader of the largest product category in Kimberly-Clark Malaysia with combined annual revenue of USD $75MM, handling wide portfolio of baby essentials. Top responsibilities include strategic planning, communications development, P&L management, and the building of sales and marketing capabilities.

Commercial and marketing leader in Malaysia for the Treats category, handling the largest and most profitable power brands of Mondelez in Asia Pacific. Responsibilities include integrated marketing leadership, financial ownership, and managing teams in Malaysia and across Southeast Asia.

Responsible for a mix of global and local power brands. This role involved commercial leadership of local jewel brands (worth $45M) as well as regional projects, such as leading the digital marketing counsel for Asia Pacific, and developing an Oreo flavor/portfolio strategy for total South East Asia.

Regional equity and innovation manager for the biggest biscuit brand of Mondelez, with a business size of $125MM in SEA. Responsibilities include developing the NPD funnel and integrated communications strategy across 8 countries, collaborating closely with R&D and manufacturing for product development, and collaborating with regional advertising and media partners.

Commercial leader of the two largest biscuit brands of Mondelez globally and in the Philippines, (Oreo approx. PHP 500M, Chips Ahoy! approx. PHP 200M). Responsibilities include leading the cross-functional team to deliver all business and brand objectives, spearheading innovations, working with global brand team and advertising partners, and developing the 5 year strategic goals.

Responsible for planning and executing marketing growth initiatives in the Philippines.

Held roles in field sales distributor management (South Luzon), customer/category finance, marketing, and HR compensation and benefits planning.