Hernando Sorzano Email & Phone Number

San Diego, Ca, Us

Coronado, California, United States

Under the supervision and management of the Administration Division, I'm coordinating the marketing, storytelling, and promotion of Recreation and Golf Service's programs, events, and facilities' information through various social media channels, Recreation website(s), local media publications, and other platforms. In addition, when needed, I continue to perform multiple tasks relative to the front desk and customer service at the John D. Spreckels Center.

Coronado, California, United States

Miami, Fl

Developed and established a robust and consistent graphic identity for Aetna’s South Florida marketing groups with emphasis in Medicare Advantage plans, Medicare prescription drug plans, Medicare Supplement plans, and Medicaid government outreach programs such as Healthy Kids among others. Effectively translated materials into direct marketing and marketing collateral material generating brand awareness, inquiries, and assets.● Optimized many Medicare and Medicaid campaign expenditure budgets to a 100% media by leveraging my design skills to produce the creative artwork across communications outlets for local and national markets● Demonstrated ability to develop fresh, original concepts consistent with business goals and brand standards, maximizing Aetna’s marketing strategies to engage potential and existing members during enrollment periods● Lead creative design brainstorming for complex projects, maneuvering through many levels of approval, including internal legal departments and regulatory agencies to implement legally effective language material.Marketing materials include brochures, direct mail campaigns, newspaper campaigns, provider physicians co-branding retention materials and out of home signage advertising among others.

Miami/Fort Lauderdale Area

Created, produced and troubleshooted complex advertising and marketing material to output final raster’s and blueprints to the chosen printing process utilizing a full range of the latest programs. Significantly contributed to the successful development of customer creative plans into full fruition, and the resulting increase in revenue and added value to the company's already high creativity level.

El Doral, Fl

Directed the transition from the dependency of full staff graphic agency to the creation of an internal art department. Planned, directed, and coordinated all activities in the design and production of new product packaging cards/boxes, catalogs, brochures, etc. utilizing a new graphic identity with the result of an increased brand recognition throughout USA, South America and European innovative upscale markets, such as Sharper Image and Brookstone

Greater San Diego Area

Directed and infused with just the right amount of cultural flavor, effective graphic layouts and copy writing of promotional campaigns on press, magazine publications, radio, and billboards; suitably reaching out to diverse Asian/Pacific Rim and Native American communities throughout the United States, including the Filipino, Vietnamese, Japanese and Chinese markets. Successfully coordinated special events and promotions with the result of continuously incremented budgets in one-year period to execute advertising campaigns for Viejas Casino, among other clients.