Consultant on consumer anthropology solutions with 20 years of experience helping companies with research, tools, and techniques to gain insight into the lives and behaviors of consumers and their codes of relationship with products, services, and brands while delivering more assertive, satisfying, and innovative consumer experiences. Directed research and implementation of solutions in projects for the public and private sectors in Brazil, India, and Southeast Asia. Since 2020 I have been studying and incorporating digital anthropology with a particular interest in the data economy that allows for more innovative business models in a post-digital world.