Hernan Selicorni Email & Phone Number

Fort Lauderdale, FL, US

London, England, GB

We made your company sustainable & profitableSupporting our customers with products and solutions for sustainable growth

Villa Ballester, Buenos Aires, AR

• New Business strategy definition, commercial and pricing plan, digital and offline media
• Launch of new Vizzio & Christmas portfolio and first integrated Off-line and Online Campaign
• New portfolios development

Blackfriars, London, GB

• Worldwide professional marketing strategy
• Multi-brand professional communications plansDigital transformation programme in 40+countries
• Worldwide dental health professional activation
• International key opinion leaders scheme and enrolment
• Global digital professional strategy and platform

Paris, FR

• Marketing strategy and implementation of plans for UK, including: Company name new strategy, consumer and health care communication models and medical societies enrolment.
• Full P&L accountable for the broad “Specialised Nutrition” Business.
• Reinvention of the digital strategy, market research method, and new digital structure.
• Influencing senior stakeholders as UK representative in the “global medical marketing team”.
• Team and agencies structure start up & development (8 members + 8 agencies).Key achievements:
• Double digit growth of “Specialised Nutrition” for 3 years consecutively with a 20%+ record in 2014.

Paris, FR

• Creation with local teams of the consumer and medical communication strategies.
• Team and organizational development, 3 direct and 4 indirect reports + 6 agencies.
• Creation of the regional market audit and digital communication.
• P&L responsible: Total business £55M.Key achievements:
• Drove over 35% growth in Latin American sales by leading consumer & medical strategy implementation becoming top 2 growing region.
• Boosted +200% reach & frequency via new digital and market research regional team and platform.

Paris, FR

• Consumer and medical business strategy and marketing plans implementation.
• Market research and digital communication.
• Handling institutional relations with medical societies, Advertisers groups and KOLs.
• Team management (6 consumer + 4 medical marketing members).
• P&L responsible: Consumer & medical A&P budget £2M, total business £40M.Key achievements:
• Led integrated consumer & medical communication, growing business +35%/year (CAGR) from 2006 to 2011 and achieving absolute market leadership (45% market share).

Paris, FR

Paris, FR

• Villa del Sur (Volvic), Brío (Badoit). Top 5 WW business units.
• Created the “healthy beverages” strategy, launching "flavored waters" Villa del Sur that drove the business +70% in 2 years.
• Positioned Villa del Sur as the #1 brand in market share, sales and top of mind.
• Euros 5M savings through productivity committee and distribution project with the Dairies business.
• Upgraded the Brand team (4 people) and agencies structure (6 agencies).

Leverkusen, North Rhine-Westphalia, DE

• Recovered positive business trend, achieving historic record market share >65% and a growth rate of 20% a year via creation of new business strategy and brand differentiation of the aspirins portfolio.
• Developed new communication model that consolidated the different positioning of pain relief, cardiovascular benefit, defining clear insight / benefit for each brand, establishing Aspirin as #1 brand for all consumer.
• Propelled the analgesics business with the launched of 4 new aspirin products and developed the new Ibuprofen portfolio that achieved the segment leadership 12 months after entering it.
• Led the relations with Medical Institutions, Health Ministry and Key Opinion leaders, creating the first national prevention campaign with the Cardiology Foundation, and Ministry of Health.
• As key country established the strategies for new segments (migraine, “energy” and body pain).
• Formed the analgesics and media team, - 6 + 2 people – that became the talents of the future.

Camden, NJ, US

• Increased 45% turnover developing the local cold cuts "Swift" range, &10 new Italian products.
• Led the development of the “healthy food portfolio” for children, including license partnership.
• Shifted 20% sales with the creation of the institutional business for catering companies.

Victoria, Provincia De Buenos Aires, AR

• Manage the development of added value products, premixes for bakeries and the consumer products range that recover a growth trend of 10% a year.

Wilmington, DE, US

Team Leadership Program

Master In Business Adaministration (Mba), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Bachelor'S Degree