We made your company sustainable & profitableSupporting our customers with products and solutions for sustainable growth

• New Business strategy definition, commercial and pricing plan, digital and offline media • Launch of new Vizzio & Christmas portfolio and first integrated Off-line and Online Campaign• New portfolios development

• Worldwide professional marketing strategy• Multi-brand professional communications plansDigital transformation programme in 40+countries• Worldwide dental health professional activation • International key opinion leaders scheme and enrolment• Global digital professional strategy and platform

•Marketing strategy and implementation of plans for UK, including: Company name new strategy, consumer and health care communication models and medical societies enrolment.•Full P&L accountable for the broad “Specialised Nutrition” Business.•Reinvention of the digital strategy, market research method, and new digital structure.•Influencing senior stakeholders as UK representative in the “global medical marketing team”.•Team and agencies structure start up & development (8 members + 8 agencies).Key achievements: •Double digit growth of “Specialised Nutrition” for 3 years consecutively with a 20%+ record in 2014.•Integrated consumer + medical Aptamil “Pro Nutra” campaign achieving market share record 50%. •Increased +150% coverage with +40 K health care professionals in the new digital platform.•Shifted +40% the Nutritional products distribution and advocacy.•World-class creative service and more than £ 800 K fee savings through a new agencies structure.

•Creation with local teams of the consumer and medical communication strategies.•Team and organizational development, 3 direct and 4 indirect reports + 6 agencies. •Creation of the regional market audit and digital communication.•P&L responsible: Total business £55M.Key achievements: •Drove over 35% growth in Latin American sales by leading consumer & medical strategy implementation becoming top 2 growing region.•Boosted +200% reach & frequency via new digital and market research regional team and platform.

•Consumer and medical business strategy and marketing plans implementation.•Market research and digital communication. •Handling institutional relations with medical societies, Advertisers groups and KOLs. •Team management (6 consumer + 4 medical marketing members).•P&L responsible: Consumer & medical A&P budget £2M, total business £40M.Key achievements: •Led integrated consumer & medical communication, growing business +35%/year (CAGR) from 2006 to 2011 and achieving absolute market leadership (45% market share).•Grew 40%+ the CBU profit through added value products and premium brand preference.

• Villa del Sur (Volvic), Brío (Badoit). Top 5 WW business units.•Created the “healthy beverages” strategy, launching "flavored waters" Villa del Sur that drove the business +70% in 2 years.•Positioned Villa del Sur as the #1 brand in market share, sales and top of mind.•Euros 5M savings through productivity committee and distribution project with the Dairies business.•Upgraded the Brand team (4 people) and agencies structure (6 agencies).

•Recovered positive business trend, achieving historic record market share >65% and a growth rate of 20% a year via creation of new business strategy and brand differentiation of the aspirins portfolio. •Developed new communication model that consolidated the different positioning of pain relief, cardiovascular benefit, defining clear insight / benefit for each brand, establishing Aspirin as #1 brand for all consumer products, and drove organic growth for all segments.•Propelled the analgesics business with the launched of 4 new aspirin products and developed the new Ibuprofen portfolio that achieved the segment leadership 12 months after entering it.•Led the relations with Medical Institutions, Health Ministry and Key Opinion leaders, creating the first national prevention campaign with the Cardiology Foundation, and Ministry of Health.•As key country established the strategies for new segments (migraine, “energy” and body pain).•Formed the analgesics and media team, - 6 + 2 people – that became the talents of the future.

•Increased 45% turnover developing the local cold cuts "Swift" range, &10 new Italian products.•Led the development of the “healthy food portfolio” for children, including license partnership.•Shifted 20% sales with the creation of the institutional business for catering companies.

•Manage the development of added value products, premixes for bakeries and the consumer products range that recover a growth trend of 10% a year.