Hernan Tagliani is a leading multicultural marketing expert and award-winning marketer for Fortune 500 companies. He is also a business speaker, and author of the book “The Hispanic Market for Corporate America. How to make your brand culturally relevant.” and his newest best-seller “Multicultural Mainstream: The Power of Hispanics in Consumer Marketing." His insights and experiences have been shared through his articles as a contributing writer to national U.S. publications such as: The Business Journals, the Houston Chronicle, Adweek, Entrepreneur Magazine, as well as Forbes Magazine (Central America edition). Hernan's leadership and contributions to the field have been widely recognized. He has been named CEO of the Year and Power Player of the Region by The Orlando Business Journal, one of the Top 10 Most Influential Latino Leaders by iHeartMedia, and one of the 200 Influential Thought Leaders. His agency has also earned numerous accolades, including the prestigious Diversity in Business Award.As the Founder and President of The Group Advertising, one of the fastest-growing independent multicultural advertising and digital agencies in the United States, with offices in Orlando, Miami, and New York, Hernan is committed to helping businesses and brands embrace the critical importance of Diversity, Equity, and Inclusion. His agency specializes in connecting brands with multicultural consumers—particularly Hispanics, one of the most rapidly expanding and financially influential consumer groups in the U.S.Through seminars, workshops, and consultations, Hernan educates marketing executives on the nuances of effectively engaging multicultural audiences, ensuring sustainable growth in an increasingly diverse marketplace. His mission is clear: to prepare businesses for success as the U.S. continues its transformation into a multicultural nation.