With over 15 years of experience in communication development for leading FMCG companies such as The Coca-Cola Company, Procter & Gamble, and British American Tobacco, among others, I specialize in providing strategic insights to clients. My focus is on understanding their consumers and shoppers and developing strategies to drive business growth.For the past decade, I have focused on Shopper Marketing, developing a comprehensive understanding of buyer profiles, motivations, shopping behaviors, and usage occasions. I collaborate on crafting impactful experiences that influence purchase decisions, cultivate new consumption habits, and reinforce brand positioning.I am known for my critical approach to elaborating effective plans that align with brand objectives at global, regional, and local levels. Over recent years, I have successfully led projects with global reach, spanning Latin America, Asia, Europe, and the United States.Passionate about my work, I approach each project with dedication, approaching challenges as opportunities for growth. I thrive in multidisciplinary teams, contributing value and meaning to every endeavor. I also enjoy identifying and nurturing talent within my teams.
Listed skills include Publicidad, Comunicaciones De Marketing, Marketing Digital, Estrategia De Mercadotecnia, and 19 others.